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My life is dedicated to the preservation of the planet.Although my career has mainly focused on sales, marketing and analytics, my first love was biology and the natural world. Some of my first memories are taking my bike into the California hills and losing myself in nature. While my college education was focused on biology, after graduation I abruptly turned left and started my own marketing consultancy, and went my merry way. But my desire for helping this planet has never died, and the earth needs us more than ever. Although I have been poignantly aware of the dangers to the planet for some time, I recently started looking closer at the issues and science. Guess what? Still a huge amount of work to do! So I took a year off to upskill my knowledge on climate change science, solutions, data, and technology to transition to a career in climate and sustainability that utilizes my strong data analytics, science communication, marketing, and presentation skills.🌎 How I Spent this Past Year Upskilling my Climate Knowledge and Skill Set:*** Climate Change: Learning for Action (Terra.do): 12-week online climate course on climate change science and solutions.*** Leveraging Data and AI in Sustainability (Terra.do): 4-week online course focused on scaling data use to accelerate sustainability initiatives, developing data and AI strategies to streamline discovery and reporting, and drive informed decisions.*** Software for Climate (Terra.do): 8-week project-based online course focusing on the role of data, software and programming for climate solutions. *** Climate Reality Leadership Corps (Climate Reality Project): Intensive online climate leadership training program developed by Al Gore to learn how to communicate to and educate others about climate change and how to take action.📚 Some of My Key Skills / Professional Achievements I Would Like to Use in the Future:*** Data Analysis: Optimization of over 120 omnichannel marketing campaigns leading to over $10M in sales and $2M in budget savings.*** Marketing: $2M sales over a 3-year period by site redesign and highly targeted digital marketing.*** Sales / Presentations: Led a dozen sales teams, and within my own business personally demoed and closed big ticket items on 100+ clients.*** Leadership, Communication, Education: Trained dozens of employees + 100s of clients over my 20 years of marketing consultancy.🧠 I Know: GHG protocol, scope 1,2,3 emissions, ESG, climate change science, climate modeling, AI, climate tech, climate action planning, circular economy, reforestation, rewilding.
Rootsignals.Io
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Founder @ Rootsignals.IoRootsignals.IoScarsdale, Ny, Us
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Digital Media Analytics & Marketing ConsultantCien+ Nov 2022 - Dec 2023Scardale, NyLed the analytics charge by consulting for CIEN+ on analytics and marketing for the CE (Community Engagement) team. My goal was to build up their data and analysis capabilities as a team, uncover effective and ineffective tactics, use that to effectively report, and optimize their marketing for future campaigns.- Compiled and refined marketing data from dozens of partners of various disparate sources such as newsletters, QR codes and print, traditional media, and social media- Created future methodology for more streamlined and error-free data compilation and presentation- Coded/tagged links for analysis in Adobe Analytics- Spearheaded data analysis of all marketing efforts- Built quarterly and annual presentations for analytics and marketing efforts- Communicated directly with outside partners -
Director Of MarketingSetplex May 2019 - Sep 2022White Plains, New York, United StatesLed a team dedicated to the marketing and analysis of the earned, paid, and owned channels of marketing. - Directed marketing department and outside vendors- Performed Social, SEM, Email and PR marketing- Performed Social, SEM, SEO, Email and Website analytics- Creation of total marketing strategy -
Owner / Analytics ManagerThink Around Corners Oct 2007 - Apr 2019Scarsdale, NyLead program development, platform design, and daily operations of this agile analytics and data consultancy. Build, optimize, and implement robust marketing analytics solutions, providing expertise in lead funnel transformation and conversion optimization. Clients range from direct accounts in the SMB market to large-scale national clients, serving as a white-label partner to full-service marketing agencies. -
Analytics TrainerImparture Mar 2017 - Nov 2017Greater New York City AreaRan and refined 2-day courses in analytics for analytics professionals. 10/10 ratings. One-on-one and group training. -
Marketing ManagerLeyline Web Promotion Dec 1997 - Aug 2007Managed and evolved this forward-thinking digital marketing consultancy, focused on designing comprehensive omni-channel online marketing solutions.
Gregory Cox Skills
Gregory Cox Education Details
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Biochemistry, Neuroscience -
Westlake High SchoolHigh School
Frequently Asked Questions about Gregory Cox
What company does Gregory Cox work for?
Gregory Cox works for Rootsignals.io
What is Gregory Cox's role at the current company?
Gregory Cox's current role is Founder @ RootSignals.io.
What is Gregory Cox's email address?
Gregory Cox's email address is gr****@****ail.com
What is Gregory Cox's direct phone number?
Gregory Cox's direct phone number is +120329*****
What schools did Gregory Cox attend?
Gregory Cox attended Terra.do, University Of California San Diego, Westlake High School.
What are some of Gregory Cox's interests?
Gregory Cox has interest in Pure Research, Cooking, Exploring, Live Music, Motorcycles, Reading, Trance Music, Tai Chi.
What skills is Gregory Cox known for?
Gregory Cox has skills like Seo, Google Analytics, Social Media Marketing, E Commerce, Online Marketing, Digital Marketing, Wordpress, Web Analytics, Marketing, Analytics, Sem, Web Marketing.
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Gregory Cox
Atlanta Metropolitan Area5aol.com, gmail.com, novohealthservices.com, hcsgcorp.com, prodigy.net5 +186525XXXXX
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Gregory Cox
Huntsville, Al -
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Gregory Cox
Dayton, Oh1hotmail.com2 +193777XXXXX
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1gmail.com
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