Greg Dawson Email & Phone Number

Washington, District Of Columbia, United States

Defines, directs, manages, and evaluates Strategic Planning, Policy Analysis and Management, Workplace Modernization, and Business Intelligence and Data Analytics for the United States Mint.Leads organizational performance processes, setting program management policy, promoting the use of evidence and data for informed decision-making, and building capability in continuous process improvement.Sets critical-to-quality process improvements on key initiatives that result in significant improvements in service delivery, reduced operational unit costs, increased quality, and reduced process cycle time. Defines key metrics and performance goals, and measures of success.Leads the planning, development, recommendation, coordination, and implementation of risk management policies and strategies, as well as design management techniques to achieve risk management goals.Serves as the principal advisor to the Director and Deputy Director to identify and improve key management and performance improvement initiatives and outcomes.Facilitates successful data-driven decisions by working with Mint directorates to organize productive meetings and succinct presentations.Advises and facilitates the development of high-impact performance improvement projects.

Strategic Planning and Performance Management—Develop policy, procedures and processes for the Mint and integrate policies with other agency plans. Assess organizational capabilities, determine the effectiveness of established plans and procedures, and improve core business functions. Coordinate with senior management of other agencies and external stakeholders regarding major initiatives and significant problems or issues. Coordinate the preparation of information requested by Congress and various Federal agencies regarding programmatic information about the Mint. Monitor and track US Mint performance against strategic targets.Business Analysis—Conduct special management studies. Present, support, and justify such studies within the Mint and with outside organizations. Execute and implement complex and/or controversial assignments for the Mint that may arise from new or proposed legislation or changes in program emphasis that affect the management and activities of the Mint. Provide data-driven analyses to US Mint senior staff to support evidence-based decision-making on critical initiatives.Data and Analytics—Serve as the Mint’s Chief Data Officer. Develop and maintain an enterprise-wide data analytics and reporting program, including metrics and measures. Define and implement enterprise data governance, including policies, standards, business requirements and data quality management guidelines. Collaborate with the Information Technology Directorate to house and maintain systems of record and underlying data.Workplace Modernization—Implement continuous improvement and workplace modernization initiatives to achieve lasting change in processes and organizations. Coordinate with the Information Technology Directorate on workplace automation initiatives. Direct the bureau’s executive secretariat, including managing controlled correspondence, implementing a policy management process, and managing the bureau’s records management program.

Washington, District Of Columbia, United States

Strategic Planning—Responsible for overall development of US Mint retail and investor sales and marketing strategy. Set multi-year marketing and customer-base goals and targets. Direct formulation of product development plans.Performance Management—Oversee execution against key performance indicators for the US Mint’s numismatic and bullion businesses. Negotiate annual performance targets with US Mint Director for unit sales, customer-base growth, customer satisfaction, marketing performance and net income. Accountable to Treasury Department for performance against target metrics.Succession Planning—Create succession planning and staff development programs for the Sales and Marketing Directorate. Direct skill gap analysis and critical position identification. Initiate cross-training plan with other Mint Directorates. Mentor aspiring leaders. Transformation—Oversee the evaluation, award, and implementation of new $30-million-plus-annually Enterprise Sales and Marketing contract for outsourced customer care, fulfillment, and marketing for US Mint numismatic business. Create the blueprint for the Next Generation of the US Mint future-state plan that will result in the Mint being less reliant on circulating coin production to maintain organizational health. Drive change in US Mint culture to improve communication, collaboration, accountability, and business focus.

Washington D.C. Metro Area

Strategic Planning—Directed development of strategic plans for the Sales and Marketing Directorate and coordinated planning with other Mint business units. Monitored progress towards strategic targets. Oversaw the creation of tactical plans for sales, marketing, and product development. Performance Management—Led development of key performance indicators for the Mint’s numismatic and bullion businesses. Oversaw the development of business analytics, including reporting and dashboards. Evaluated existing processes and led development of enhancements. Managed business process mapping. Led development of directorate budget.Marketing—Oversaw management, synchronization, and alignment of content and promotions on websites. Directed Mint numismatic advertising, including social media, paid search, online display, and print media. Oversaw development of advertising strategy, including creative development, placement, printing and mailing, and analysis of response rates and ROI.Communications—Oversaw the directorate’s internal and external communications activities, including review and revision of marketing collateral, responses to public and Congressional inquiries, correspondence with Treasury bureaus and main offices, press releases and news briefings, and speeches and Congressional testimony.Product Development—Directed new product development and merchandising. Oversaw the development and execution of market research. Developed, planned, and directed product forecasts. Led the development of product pricing strategy. Monitored overall product portfolio including individual product revenue and margin. Customer Service—Ensured the effective operation of customer account management, customer relations, and fulfillment services provided by third-party vendor. Oversaw the development of customer service policies and procedures, including call-center representative training, escalation rules, and return and refund policies. Monitored customer satisfaction scores.

Strategic Planning—Developed and maintain the strategic plan for the Numismatic and Bullion Directorate and coordinate planning with other US Mint business units. Coordinated planning for strategy execution. Monitored progress towards strategic targets. Advised and assist in the creation of tactical plans for sales, marketing, and product development. Business Analysis—Directed business unit metric and target reporting. Developed and maintained financial forecasting models and income statement projections. Provided ad hoc financial, operational, and business analyses including proposed operational changes, sales expansion efforts, and cost reduction initiatives. Served as the directorate’s expert on program evaluation, capital budgeting, and financial analysis. Reviewed and approved business cases, project proposals, and after-action reports.Research—Oversaw historical research activities, including litigation support, public inquiries, coin design and production histories, and liaison with research institutions.Communications—Managed the directorate’s internal and external communications activities, including review and revision of marketing collateral, responses to public and Congressional inquiries, correspondence with Treasury bureaus and main offices, press releases and news briefings, and speeches and Congressional testimony.Market Research—Developed and executed survey research for new and existing products, market segmentation, and customer acquisition. Managed quarterly focus groups on product and packaging design, website design, and marketing campaign development. Collected and reported quarterly customer satisfaction survey.Budgeting and Administration—Developed business unit budgets and coordinated creation of exhibits and data for bureau and Federal budget submissions. Maintained organizational charts for business unit. Developed and maintain official policies and SOPs.

Enterprise Risk Management—Developed the framework for implementation of the Enterprise Risk Management program at FDA. Compiled an inventory of preexisting risk-management activities. Analyzed OMB regulations for federal ERM programs and their impact on FDA management processes. Briefed FDA senior executives on ERM requirements, FDA readiness, and implementation plans. Planned communication cadence and education activities for executives, managers, and employees. Created an ERM SharePoint site for dissemination of information and storage of documents. Drafted the organizational chart for ERM management. Wrote educational and training materials.

Pricing—Developed overall framework for product pricing and levels. Created and implemented new product pricing. Set pricing policy to advance operational strategy. Market Research—Developed and executed survey research for new and existing products, market segmentation, and customer acquisition. Managed quarterly focus groups on product and packaging design, website design, and marketing campaign development. Collected and reported quarterly customer satisfaction survey.Business Analysis—Directed business unit metric and target reporting. Provided ad hoc financial, operational, and business analyses including proposed operational changes, sales expansion efforts, and cost reduction initiatives.Forecasting—Directed product, portfolio, and strategic forecasting for numismatic and bullion business lines. Created production targets for 200 products to support marketing and sales strategy and goals. Developed and reported sales and revenue estimates and targets.Advertising—Developed and implemented print and digital campaigns. Researched and defined target markets and segments. Planned campaign roll-outs and timelines. Analyzed response data to determine effectiveness and estimate ROI.Business Unit Management—Oversaw staff of eleven professional economists and analysts. Designed staff positions and select candidates with a view toward building staff expertise and skills. Oversaw professional development and training of staff.

Pricing—Develop overall framework for product pricing and levels. Develop and implement new product pricing. Coordinate pricing policy with operational strategy. Estimate price elasticities.Market Research—Execute survey research for new and existing products, market segmentation, and customer acquisition. Field quarterly focus groups on product and packaging design, website design, and marketing campaign development. Collect and report quarterly customer satisfaction survey.Forecasting—Develop product, portfolio, and strategic forecasts for numismatic and bullion business lines. Create, monitor, and revise production targets for 200 products. Generate sales and revenue estimates and targets for inclusion in agency and Federal budgets.Business Unit Management—Oversee staff of five professional economists and market analysts. Design staff positions and select candidates with a view toward building staff expertise and skills.

Develop product pricing frameworks and levels. Create innovative pricing structures. Design incentive programs. Implement new product pricing. Develop regulatory strategies related to Postal pricing issues. Meet with customers and trade groups on product development, pricing, and service-related issues. Work with senior executives to craft strategic and tactical pricng plans and policies. Coordinate pricing policy with operational strategy.

Contract pricing, pricing research. Developed new pricing for expedited parcel services. Created contract pricing models for multiple products.

Directed continuous survey of mail contents and attributes involving 5,200 households annually. Aided in development and refinement of econometric forecasting models. Conducted and reviewed market and competitor research and analysis.

Master Of Science - Ms, Data Analytics

Ba, International Studies