Recent Projects include Market Profiling and Data Quality Assessment for a Mail Order Business in the Mature Market Segment; Data Planning and the Implementation of Business Intelligence & CRM Systems for New Business Agencies operating in the Full Service Marketing Agency Space (Digital Marketing & Marketing Innovation); Data Profiling and Customer Segmentation for a Large Financial Services Organisation, Research & Data Profiling of Rapid High Growth Businesses & Entrepreneurs for Public Sector Business Growth Accelerator & Growth Hub Agencies in the West Midlands and the North West; Economic Agglomeration Analysis for Business Support Agencies in Lancashire & Manchester and Policy Research and Campaign Planning & Management and Media Communications Activity for the Conservative Party and affiliated organisations

I am a Conservative Councillor on Ribble Valley Borough Council for the Whalley and Painter Wood Ward and previously the Billington & Old Langho Ward - the 2nd biggest Ward in the Borough. I achieved the Best Electoral Result in 25 years in the Ward polling, along with my fellow Conservative Ward Councillor - over 50% of the Votes cast for the first time – this in a previously marginal Ward. I was re-Elected with 58.97% of the Vote in the New Ward in 2019I was re-elected with 68.12% of the Vote in 2015 - the best result for the Conservative Party ever with an increase in my personal vote of 320 and an increase in majority of 142 from 221 to 363. As a result of my specialist knowledge of economic development and data-driven evidence-based policy-making I sit on a Steering Committee constituted of 4 Councillors responsible for the interpretation of government policy and the scrutiny of the evidence base as it relates to the introduction of Ribble Valley's Core Strategy.I was appointed to the Economic Development & Regeneration Working Group of 5 Leading Councillors.I was the youngest Councillor on the Policy & Finance Committee - in the last 25 YearsI currently sit on the following committees:Licensing - ChairEconomic DevelopmentCommunity ServicesParish Council Liaisonand previously Personnel, Planning & Development, Policy and Finance and Accounts & Audit

Fighting and winning elections should be our over-riding priority and the role of the Deputy Chairman Political & Campaigning (DCPC) is vital to the success of the Association. Every Association should have a clear campaigning plan, which should be known and understood by ALL members of the Association and it is the duty of the Deputy Chairman to ensure that this happens. The DCPC should work closely with the Deputy Chairman Finance & Membership as both and campaigning fund raising are interlinked and those Associations and branches that are successful at raising funds usually are strong campaigners.Responsibilities• To Co-ordinate the all campaigning activities of the Association• To instigate a programme of surveying and canvassing throughout the constituency• To instigate regular contact with the local and regional media• To set up policy discussion groups in the constituency• To work with the Conservative Council Group to implement a campaigning strategy for local elections and by-elections• To brief and train members and volunteers in preparation for local and national elections.• To target the Associations resources to make the maximum political impact• To encourage the regular production and distribution of Conservative newsletters• To put in place campaigns on local issues throughout the constituency• To ensure that members and volunteers are properly briefed and trained in all areas of political campaigning• To find and brief suitable volunteers to serve as Conservative representatives on School Governing bodies and other local bodies panels. To Co-ordinate the all campaigning activities of the AssociationCampaigning should take place throughout the year and should not be confined to election campaigns. The DCPC implements the Association’s Strategy Plan a programme of campaigning activities throughout the year. These are targeted to those areas of greatest political importance. an action plan is produced for all elections & campaigns.

Responsible for Press Liaison, Web-Site Maintenance, Facebook Activity & Social Media

Representative on Clitheroe Town Team as Chairman Clitheroe Town Action Group. Clitheroe Town Team is a Body made up of Interest Groups & Representative Organizations from Clitheroe whose aim is to discuss, identify and action initiatives designed to benefit and improve Clitheroe.

Working with allied organizations – such as conservativehome.com – to help the Conservative Party and its candidates to sharpen up election campaigning through practical help with media relations, social media and local organization, to help nurture and spread best practice campaigning in wards, constituencies and regions under the Conservative bannerProviding a home, and a new voice, for Conservatives at the grassroots – that connects with the needs, and reflects the aspirations, of votersPolicy development and promotion that contributes to the Conservative Party’s next General Election manifesto and beyond, working with the leadership, CCHQ, allied think thanks and party affiliates, academics, business people and those in the third and public sectors who share that vision.Supporting aspiring MPs and Councillors and encouraging local activists with a wider range of experience from outside of politics to lend their time for campaigning;Assisting aspiring MPs and Councillors with their online and social media presenceCreating a forum for ideas and debates, featuring key figures within the Conservative PartyWork with Peers, MPs, MEPs, Councillors and Conservative Party activists to promote the best of new Conservative ideas from a wider range of experience than the Westminster village, to help shape Conservative Party manifesto policies“What didn’t Emily Know? : White Van Man Culture, Middle Class Condescension, Moral Panics: the importance of White Van Man Drivers to the Economic Recovery and defeating UKIP” – Conservative Voice – November 2014 http://www.slideshare.net/CllrMirfin/white-van-man-cultureA High Wire Balancing Act – Reshuffles, Reform, Modernization and Policy Making in the Coalition: UKIP & Cameron’s Attempt to Overcome the Limitations of Electoral Groupthink – Conservative Voice – August 2014 http://www.slideshare.net/CllrMirfin/a-high-wire-balancing-act-conservative-voice-paper

Supporting objectives and policiesContributing and sharing responsibilityActing for the good of RVHPreparing for and attending Board MeetingsContributing outside Board MeetingsSupporting the Federations Code of ConductAdding Value to the Organisation

Responsible for all aspects of On-line Campaigning Web-Sire Development & Maintenance, Content Marketing & Messaging, Social Media Activity: Twitter, Facebook & Party Web-Sires, On-line Campaign Measurement, Tracking & Analytics, On-line Leaflet Design, Image Sourcing & Manipulation, On-line Data Manipulation of Voter Metrics & Socio-Demographic Profiling using Vote Source - the Conservative Party Electoral Databaset.The Conservative Vote in Hyndburn increased by 4,629 to 18,305 from 13,676 in 2015 an increase 8.6% from 31.9% to 40.5%. This was just 1,405 Votes less than the 19,405 Votes achieved by Ken Hargreaves when he first won the seat in 1983 - only 1.7% less than the 42.2% he achieve. Hyndburn was in the top 33 Seats in England - 7.86% - for % improved Conservative Vote share and second for % improved Conservative Vote Share in Lancashire.

Nominated External Representative from Ribble Valley Borough CouncilRibble Valley Citizens Advice Bureau Limited is a Company Limited by Guarantee

Coordinator for the Vote Leave Campaign including Coordination of Campaign Activity - Leafleting, Press Releases, EventsDelivered Victory for Vote Leave Campaign in the Ribble Valley 20,550 Votes for Leave (56.35%) against 15,892 for Remain (43.58%) - a lead of 4,658 (12.77%) The Turnout at 79.2% was the 2nd highest in the North West behind South Lakeland 79.8%I received a Certificate of Commendation for achieving the 2nd highest level of turnout in the North West and one of the best showcase events promoting Brexit from Boris Johnson

Conservative Campaign Manager for the Hyndburn Constituency for Kevin Horkin PPC – Horkin4Hyndburn: Because Hyndburn Deserves BetterResponsible for PR & Press Communications, Web Site, Facebook & Other Social Media including TwitterCampaign Strategy & Tactical PlanningLeaflet Design & MessagingResearchSocio Demographic Profiling including Voter Targetting & Canvass Returns using Vote Source SystemManagement of Hyndburn Mini EU Referendum – In, Out or Shake It All About

Foundation School Governor appointed by the Diocese of Blackburn at St. Leonards C of E Primary SchoolI sit on the Curriculum Committee

Architect of Business Performance Index (BPI) and its contribution to the development of the Northwest Development Agency’s (NWDA) “Rapid Response Framework” designed to assist businesses during the recession.The BPI received a Special Commendation at the national 2009 “Data Strategy” awards for the Best B2B Project in the “Best use of Data in the Public Sector” Category where it was Runner-Up.A Special Report was written on the Business Intelligence Systems developed by Business Link North West by James Caan of Dragons Den at the behest of Baroness Shriti Vadera, then Minister of State at BERR recommending the roll-out of the BPI across Regional Development Agencies, the Business Link Network and Local Authorities. On the back of the Report I received a Special Commendation from the Cabinet Office from Baroness Vadera. The Report led to the Opportunity to Present and Demo the BPI to James Caan in person at the Offices of Hamilton Bradshaw.A Special Report was also written for the Prime Minister’s Development Unit for the then Prime Minister, Gordon Brown. The findings were presented in person to the Secretary of State, Peter Mandelson at BERR. On the back of the Report I received a Special Commendation from the PMDU which used data generated by the BPI in several high-profile Reports. Of particular note was the speed to response of the data-driven evidence-based systems that had been built.Marketing: Dramatically improved response rates from direct marketing activity.Allowed BLNW to build increased penetration amongst service users through improved segmentation and targeting.Achieved 14.29% conversion rate from large scale direct mail activity (35,000) – resulting in c.5,000 new users of Business Link products & services over a 2 month periodBLNW data recognized as the primary source of Business Intelligence in the Northwest regionCreation of Rapid Response Framework with BLNW Data Warehouse(s) at Core

Competitor Monitoring of Key Competitor Marketing & Product Development Activities Environmental Outlook/Insight/Scanning in order to identify key market opportunities and threats.Establishment of Research & Analysis Portal and International Knowledge Map to inform New Market Entry Strategies and Business Development Opportunities.Country Studies incorporating provision of Key Market Entry Indicators/Statistics to promote and develop the understanding of views of New & Existing Market and Competitor Distributor and Re-Seller Activity.White Papers based in some cases on the translation of original foreign language primary source material. Business Development Support in relation to Tenders, New & Ongoing Business Opportunities.Recent Examples include: Chile, India, Denmark, Kazakhstan, New Zealand, Australia, China, Italy, Spain, HungaryAcquisition and Monitoring of On-Line Lead Generation and Tender Identification Services in UK, US, EU, Australia and South America. Acquisition of U.S. Lead Generation Services have resulted thus far in excess of $4 million worth of businessBusiness Intelligence Segmenting and Profile of UK Direct Sales & Channel Business Data Bases. Carried out first Mapping of End-Users Customers by School and LEA designed to develop an understanding of customer requirements and identification of key opportunities and challenges facing the company in the next 3 years across remaining “white space” in a market reaching maturityBusiness Modeling Built Sales Projection model based on Purchasing Intention Data from data sets from 3 UK wide surveys that were commissioned on behalf of the company.Input into the development of new products. First report written on Global Educational Market for Student/Classroom/Audience Response Systems – “ACTIVote”. Resulted in repositioning of ACTIVote Product and a x400% increase in sales.