Gema Rodríguez Email & Phone Number

- Senior key account management (Telefónica, LaCaixa, Wallbox, Iberdrola, BBVA…)- Retail sales strategist monitoring retail sales of national sites (corporate segment)- Analysis and monitoring of sales, average billing, traffic and situation- Definition of the marketing plan and annual strategies - Drived action plans based in data- Set full marketing objectives from brand to demand focusing on KPIs- Create new business models and innovation- Promove new sustainable… Show more - Senior key account management (Telefónica, LaCaixa, Wallbox, Iberdrola, BBVA…)- Retail sales strategist monitoring retail sales of national sites (corporate segment)- Analysis and monitoring of sales, average billing, traffic and situation- Definition of the marketing plan and annual strategies - Drived action plans based in data- Set full marketing objectives from brand to demand focusing on KPIs- Create new business models and innovation- Promove new sustainable actions and campaigns - Pmix análisis- Leads brand campaign ideation- Project management using different tools (Slack, Trello, Asana…)- Used to work with stock photographers and stock photo sites as a client- Created exposition and new guidelines dossiers- Manage partnerships to improve our sales and impact- Created national pricing strategies- Standardization of the offer- Create the report monthly data-driven Show less

- Senior Marketing manager in charge of sales, corporate image and marketing strategy at MasQmenos and Papizza restaurant brands- Creation and monitoring of the annual marketing plan- Analysis and monitoring of sales of all restaurants - Results-oriented marketing strategy (offline and online)- Definition and monitoring of marketing KPIs- Brand repositioning strategy and phased implementation- Financial planning and analysis- Operational coordination of external… Show more - Senior Marketing manager in charge of sales, corporate image and marketing strategy at MasQmenos and Papizza restaurant brands- Creation and monitoring of the annual marketing plan- Analysis and monitoring of sales of all restaurants - Results-oriented marketing strategy (offline and online)- Definition and monitoring of marketing KPIs- Brand repositioning strategy and phased implementation- Financial planning and analysis- Operational coordination of external agencies and Foodbox departments- Design and image revamp of points of sales- Team coordination and leadership- Management of business relationships with partners (Coca-cola, Schweeppes, Heineken, Sony Entertaiment...)- Responsible of the new open stores of the brands with the new design- Designer and responsible of the new MasQmenos menu (pricing strategy and analysis)- Creation of the Brand Dossier and the Tool kit- Management of investors and franchisers relations Show less

Madrid Area, Spain

- Marketing and sales Manager of South Madrid and Levante- Building new business strategies- Sales, projects and Pmix Analysis- Designer of the Sales Manual to Burger King Brand for the Spanish restaurants- Building, implementation and control of Marketing strategies- Completed KPIs projects- Managing partnership with Coca Cola company and Amazon incentives- Trade Marketing Budget Manager- Designer and developing new campaigns and promotions- New openings… Show more - Marketing and sales Manager of South Madrid and Levante- Building new business strategies- Sales, projects and Pmix Analysis- Designer of the Sales Manual to Burger King Brand for the Spanish restaurants- Building, implementation and control of Marketing strategies- Completed KPIs projects- Managing partnership with Coca Cola company and Amazon incentives- Trade Marketing Budget Manager- Designer and developing new campaigns and promotions- New openings management- New local actions builder to regain lost sales and traffic- Coordinating and implementation TEST actions Show less

Madrid Area, Spain

Marketing production strategys for 2017/2018 Wonderbox and Vivabox. Coordinating the branding focus on the product, particularly in the cover. Analyzing text, images and graphics.- Initiating a new brand VIVABOX in Spain (implementation Jun 2017)- Creating a brand dossier with targets, ways to get them, vocabulary...- Rebranding 57 boxes to increase sales a 5%- Creating a new PREMIUM line- Focus on the cover of the product- Designing an efficient marketing… Show more Marketing production strategys for 2017/2018 Wonderbox and Vivabox. Coordinating the branding focus on the product, particularly in the cover. Analyzing text, images and graphics.- Initiating a new brand VIVABOX in Spain (implementation Jun 2017)- Creating a brand dossier with targets, ways to get them, vocabulary...- Rebranding 57 boxes to increase sales a 5%- Creating a new PREMIUM line- Focus on the cover of the product- Designing an efficient marketing strategy- Analyzing text and pictures of the cover to increase sales compared to the competition Show less

Madrid Area, Spain

Focusing on the evolution of new business prospects through marketing strategies. Organizing events to promote their products. Deploying successful marketing campaigns and developing their implementation from ideation to execution. Analyzing trends and sales.- Focusing on the evolution of new business prospects through marketing strategies- Following marketing online strategies with SEM- Organizing events to promote their products in IFEMA- Deploying successful marketing… Show more Focusing on the evolution of new business prospects through marketing strategies. Organizing events to promote their products. Deploying successful marketing campaigns and developing their implementation from ideation to execution. Analyzing trends and sales.- Focusing on the evolution of new business prospects through marketing strategies- Following marketing online strategies with SEM- Organizing events to promote their products in IFEMA- Deploying successful marketing campaigns and developing their implementation from ideation to execution (bus posters, web customer loyalty, poming...)- Analyzing trends and sales using online tools Show less

Madrid Area, Spain

- Managing operations in the growth project to locate new placements for new branches. Finishing with up to 40 across Spain- Searching new locations for new branches and installation them across the country- Analyzing and optimization of the placement with signals and advertising- Driving a marketing team to reach targets and analyze revenue trends to improve business branding

Madrid Y Alrededores, España

Worked during my bachelor as Line Manager.

Madrid Area, Spain

- Managing the Social media campaigns- Increasing the number of followers and sales a 11%- Answering to customers doubts and problem solving

Bachelor Of Business Administration And Management (B.B.A.), International Marketing And Advertising

Curso, Digital Marketing And Branding

Activities and Societies: SEO, SEM, HTML/CSS, ADWORDS, ANALYTICS

Seo, Sem, Adwords And Analytics, Digital Marketing - Advertising