Senior Marketing Executive
Petaling Jaya, Selangor, Malaysia
RESPONSIBILITIES:- Assisting head of marketing in planning and implementing 360 marketing strategies to increase traffic count to retails and induce buying mood in-store - Planning, executing and co-coordinating events, promotions and communications activities for retails/roadshow/product launches to generate sales and create excitement- Actively work with media, malls, banks and other partners on joint venture opportunities to extend brand exposure and market share- Work closely with the in-house creative team and other marketing professionals and agencies to develop creative ideas and direction for all advertising and communications collaterals, including print, digital, and video- Monitor A&P budget to support the achievement of forecasted profitability- Support respective region sales team on marketing, advertising, promotion and visual merchandising functions & activities to achieve sales target- Create, maintain, and conduct analytics reporting for future campaign development and go-to-market strategiesWORK/PROJECT EXPERIENCE: - Project Manager for products launches including: OSIM uKimono, OSIM uDivine, OSIM uAngel and others with the appearance of international celebrities- Launched new outlets opening in malls