With over 20 years of experience spanning luxury retail, exhibition and travel, I specialise in developing and executing integrated marketing strategies that combine creative storytelling with data-driven insights. Currently working in content strategy and brand development at Far and Wild Travel, where I oversee digital, multichannel marketing campaigns.My expertise includes:Digital content strategy & creationBrand management & evolutionSocial media & email marketingStakeholder engagementCampaign optimisationVisual content designBeyond marketing, I'm passionate about community engagement as Lead Safeguarding Governor at Hunter Hall School, and I embrace the outdoor lifestyle that Cumbria offers through fell walking and open water swimming. My background in design and continued interest in printmaking influences my creative approach to visual storytelling.