Extremely passionate product expert with proven experience of developing & delivering highly commercial and balanced ranges. Establishing Brand strategy and identifying and implementing steps to create customer focused ranges that excite, deliver on key targets and are applicable to the market. Always looking for opportunities to evolve not only the product offer, but how we approach each season and the way we work. Nurturing effective relationships with key partners in the UK and abroad along with internal departmental collaboration. Keeping an open and flexible approach to problem solving and changing priorities. I strive for success within my team, being inclusive, encouraging self-development and entrepreneurial spirit.