Working on development of LAPADA Berkeley Square Fair, The Game Fair, World Gunmakers Evening and new business ventures and acquisitions.

The Game Fair, GWCT Scottish Game Fair, The Northern Shooting Show, The World Gunmakers Evening, GWCT Welsh Game Fair, GunTradeNews.

*Successfully managed annual event marketing budget, delivering increased revenues across ticket sales, stand sales and sponsorships year on year.• Over delivered on media campaign value versus spend by 42% in 2019 by periodically conducting analysis of all marketing activity ROI ensuring budget works as hard as it can.• Introduced Partner Marketing Program utilising membership organisations with large databases attributing to 37% of total ticket sales.• Created and refreshed annually a suite of marketing materials for media, exhibitors, sponsors, partners and influencers to utilise - driving ticket sales and increasing advance revenue.• Identified key challenges and solutions across the business. Developed and activated plans to manage and circumnavigate these challenges successfully.• Commissioned film and photo content with digital performance of film increasing web traffic by up to 20% in peak purchasing periods.• Delivered record CTR from digital campaigns in 2019. 6% Increase YOY specifically from PPC campaign.• Through creation of new products and pricing structure increased average order value by 16% YOY.• Website re-design and UX overhaul in 2016 resulted in increase in conversion rates YOY. Leading web re-design for 2020.• Tendered and selected PR agency, resulting in record AVE year on year.• Managed overseas trade project in Qatar which delivered over £30k in new revenue with zero cost. This activity increased brand profile and engagement with high-end exhibitors and sponsors.

Event conception and business plan proposal. Full branding & design. Marketing strategy coordination and implementation. Website design and build. Booking of event services & infrastructure. Press and PR management. www.herts-mistletoe-market.com