• Driving professional haircare category.• Responsible for creating, implementing & driving new product development concepts, range rationalisation, identifying new promotional opportunities, communication of brand plans & campaigns. • Building full brand activation plans to support the NPD programme; briefing and managing the output of all creative marketing tools inc. trade materials, trade press advertising, in-store POS, digital & social media content.• Identifying market trends… Show more • Driving professional haircare category.• Responsible for creating, implementing & driving new product development concepts, range rationalisation, identifying new promotional opportunities, communication of brand plans & campaigns. • Building full brand activation plans to support the NPD programme; briefing and managing the output of all creative marketing tools inc. trade materials, trade press advertising, in-store POS, digital & social media content.• Identifying market trends to create compelling story lines to support product innovation enabling strong sell-in for NAMs.• Briefing Far East & Belgium partners on new product specifications across colour, technology and packaging requirements. Partnering with vendors on the whole product development process.• Compile & deliver trade customer/distributor presentations for new product launches & account business reviews based on sales out data.• Liaising & coordinating with PR agency on activation plans and activity including planning how-to video content with recognised hairdressers.• Responsible for project managing the main annual trade show Salon International at Excel. Pivotal role in briefing artists for stage show content, booking/briefing make-up artists, stylists, AV teams, photographers, creating marketing materials, ordering demo and sales stock, creating social plan. • Working with internal educators and salons on creation of educational content for demo days and workshops driving education strategy for business.• Supporting NAMs on creating specific selling stories for distributors and salon accounts providing presentations to help influence buying decisions. Created FSDU’s, POS, try me bars for trade wholesalers and salon window displays. • Autonomous for financial objectives and managing budgets ensuring products are commercially viable and profitable.• Leading and mentoring the Product Assistant/Product Manager. Show less

• Significant contributor for launch of BaByliss PRO Perfect Curl, accountable for packaging development and go-to-launch plans. Resulted in boosting professional division turnover by 20% selling over 60 million units in UK as No 1 best selling product. Won the Queen’s Award for Innovation.• Launched a collection of premium styling tools in the UK consisting of 8 products supported by a full marketing programme. The product was distributed in key major wholesalers, professional online… Show more • Significant contributor for launch of BaByliss PRO Perfect Curl, accountable for packaging development and go-to-launch plans. Resulted in boosting professional division turnover by 20% selling over 60 million units in UK as No 1 best selling product. Won the Queen’s Award for Innovation.• Launched a collection of premium styling tools in the UK consisting of 8 products supported by a full marketing programme. The product was distributed in key major wholesalers, professional online retailers and gave the opportunity to present the range to John Lewis buying team. • Re-staged the Satin Smooth beauty range creating a new identity for all product packaging and supporting communication tools. Show less

label.m is a professional haircare brand at the forefront of the global hairdressing industry distributed in over 2500 salons worldwide. As part of the global superbrand TONI&GUY, the range is used backstage at London Fashion Week and continuously strives to stay at the leading edge of product innovation. • Responsible for the global brand plan, developing monthly promotions within budgeted parameters to drive trade and consumer product purchase. Headed up the launch of label.m’s… Show more label.m is a professional haircare brand at the forefront of the global hairdressing industry distributed in over 2500 salons worldwide. As part of the global superbrand TONI&GUY, the range is used backstage at London Fashion Week and continuously strives to stay at the leading edge of product innovation. • Responsible for the global brand plan, developing monthly promotions within budgeted parameters to drive trade and consumer product purchase. Headed up the launch of label.m’s permanent brand campaign for integration into 600 UK salons.• Working in tandem with the Business Analyst compiled weekly reports analysing and measuring promotional activity, NPD launches and ensuring ROI maximised for marketing spend.• Responsible for managing the annual marketing budget and costs accurately forecasted for.• Creating and implementing retail guidelines for product launches and managing communication strategies for salons resulting in harvesting new sales and boosting distribution.• Responsible for specific NPD projects taking concept from idea to in-store activation involving all POS and marketing communication materials.• Writing copy for new product packaging including descriptions, directions for use and legal advice, overseeing any required translation.• Developing merchandising tools for retailers to successfully engage with end users.• Managed designer collaborations for seasonal promotions including liaising with external creative agencies to develop merchandise, collating P&Ls and forecasting orders. Show less

The Rank Group is a leading European gaming company. Mecca Bingo is part of the Rank Group.• Responsible for developing and project managing marketing plans for the launch of new clubs including ATL and BTL campaigns. • Orchestrated a marketing campaign for 5 new club launches boosting admissions by 15%. • Delivered 3000 new team uniforms working on re-design project. • Partnered with Brand Manager on TV ad campaign – first in 10 years. • Line management responsibility for… Show more The Rank Group is a leading European gaming company. Mecca Bingo is part of the Rank Group.• Responsible for developing and project managing marketing plans for the launch of new clubs including ATL and BTL campaigns. • Orchestrated a marketing campaign for 5 new club launches boosting admissions by 15%. • Delivered 3000 new team uniforms working on re-design project. • Partnered with Brand Manager on TV ad campaign – first in 10 years. • Line management responsibility for 3 brand specialists. Show less

PMI is an agency that provides innovative and inspiring field marketing solutions for household-name clients across all sectors that include video entertainment, electronics and FMCG.• Managed the Lindt and Heinz tactical account, operating all campaigns that included composing client briefs to ensure effective collection of data to meet client objectives and collating campaign results using Excel and Power Point for reporting back to clients• Supported the Client Services Director on… Show more PMI is an agency that provides innovative and inspiring field marketing solutions for household-name clients across all sectors that include video entertainment, electronics and FMCG.• Managed the Lindt and Heinz tactical account, operating all campaigns that included composing client briefs to ensure effective collection of data to meet client objectives and collating campaign results using Excel and Power Point for reporting back to clients• Supported the Client Services Director on the Red Bull strategic account Show less