Gemma Reed Email & Phone Number

Newcastle Upon Tyne, Gb

- Leading and managing the mortgage marketing team to promote Virgin Money’s mortgage proposition to both customers and mortgage intermediaries.- achieve target product sales at agreed CPA - Planning, execution, management and delivery of online advertising, search engine optimisation, PPC, email marketing, social media and affiliate relationships. -Undertaking environmental analysis within the industry and reacting to competitor movements- Managing and controlling substantial media budgets- Working with Legal and Compliance departments to ensure product content is compliant- Working with the Studio and Brand to ensure content is in line with Brand Guidelines and Tone of Voice- Responsible for managing relationships with extermal agencies- Developing and maintaining effective MI where necessary, in order to monitor and utilise customer insight, and report on KPIs- Ensuring adherence to all risk management processes within the team

- Working closely with product teams, sales channels and the offline marketing team to manage and deliver the online acquisition and cross sales plan to achieve required acquisition and cross sale targets.- Planning, execution, management and delivery of online advertising, search engine optimisation, PPC, email marketing, social media and affiliate relationships. - Ensuring that the required volume of online product applications is obtained at the agreed CPA- Working with external agency to manage online PR and article syndication.- Undertake environmental analysis within the industry and beyond to identify and report on current and emerging best practice from an online advertising and integrated marketing perspective.- Researching and monitoring NRs social media profile, including volume of mentions and sentiment.- Developing a corporate social media strategy.

- Delivering a series of promotional campaigns within agreed timescales and budget. - Embedding appropriate measurement techniques for each promotional campaign to understand value derived. Analysing impact of campaigns in relation to brand, ROI, application volumes, registrations and customer advocacy. - Liaising with key business stakeholders to set expectations & gain executive approval.- Managing associated risks through effective stakeholder engagement.

- Managing the day to day operations of the online channels, including prioritisation of work schedules and resources.- Project Management of ecommerce initiatives.- Managing mass email communications to direct customers and intermediaries.- Website content management.- Utilising web analytics to examine online conversion.- Identify and deliver online customer journey improvements for direct customers and intermediaries across all online systems.- Working closely with business representatives to identify and deliver process efficiencies.- Gathering customer insight and undertaking regular customer experience reviews.- Working with an external agency to manage SEO strategy and performance.- Contributing towards the management and strategic development of the online proposition.- Relationship Management by maintaining and developing effective working relationships with a wide network of contacts through daily & project interaction with many departments within Northern Rock and external agencies.

- Using knowledge of market research and ethics to successfully and impartially carry out market research interviews over the telephone. - Executing a range of customer satisfaction, lifestyle and behavioural surveys.- Developing personal skills such as the capability to probe and clarify whilst maintaining control of interview and to effectively deal with a wide range of customer personalities in a variety of circumstances.

- Working within the marketing and PR department to promote the activities and events of the Centre for Life. - Planning and producing marketing literature, carrying out market research, issuing press releases and organising competitions with local media. - Relationship management, working closely with newspapers / publications, external design and distribution organisations, educational establishments and the general public.

Professional Diploma In Marketing, Professional Diploma In Marketing, Level 7 - Post Graduate

Cim, Professional Diploma In Marketing

First, Ba(Hons) Marketing Management