Gemma Collard Email & Phone Number

In this complex role with the Community Fundraising team I drive transformation across key strategic themes and operational areas, to facilitate scalable growth and enable a team of 50 fundraising managers to achieve ambitious income targets. Responsibilities include;• Translating legal requirements and new organisational policies into workable solutions for community-based fundraisers, with a focus on equipping volunteers to fundraise compliantly on behalf of the charity.• Empowering supporters to fundraise by creating suites of tools and guides, and ensuring they have an engaging experience with BHF by improving fulfilment processes at the customer service centre• Developing comms plans to drive volunteer recruitment, sourcing editorial content for BHF magazines to promote successes and establishing frameworks to facilitate effective communication with remote teams• Developing digital and social platforms to underpin sustainable and scalable growth • Undertaking various ad-hoc tasks such as feeding into organisational audits and the annual report• Line managing a junior development executive

London, United Kingdom

In this fast-paced, delivery-focused role I launched a new sub-brand to raise money for research into children’s cancers, taking the brand in from a business case to a launch event at 10 Downing St less than three months. Responsibilities included;• Developing the brand’s visual identity, tone of voice, messaging hierarchy and brand guidelines• Setting KPIs, tracking results, reporting on performance and sharing learnings• Leading a cross-functional campaign team consisting of PR, Social Media, Digital, Data, Ops and Finance• Project-managing the planning, delivery and evaluation of a launch event and two fully integrated marketing campaigns across channels including radio, print, outdoor, social, search, digital and email• Copywriting and commissioning image and video content for printed, digital and social channels• Forecasting budgets, raising POs, tracking spend and reconciling monthly accounts for a £1m budget• Line managing two interns and a graduate

In this hands-on role I supported the development of new fundraising products and managed the planning, delivery and evaluation of integrated marketing campaigns to launch new products.Responsibilities included;• Taking part in ideation workshops and supporter journey mapping exercises to develop fundraising ideas • Developing creative wraps, media plans and promotional assets to deliver new products to market• Shaping the scope, objectives and test plans for product pilots to gain learnings for future• Working with the insight team to identify target audiences and conduct consumer research• Creating content and copywriting for fundraising packs, emails and webpages• Evaluating marketing channel performance, highlighting learnings and making future recommendations

London, United Kingdom

Planning and executing direct print and email campaigns for donated stock, developing the marketing communications plan for stock acquisition, copywriting for print, direct, radio, online and social media channels, and updating website content. Supporting corporate partnership activity and brand development.

London, United Kingdom

As part of the brand, content and customer advocacy team I was responsible for positioning BT as an industry leader and supporting the sales force.Responsibilities included;• Creating case studies, whitepapers and brochures to support sales, writing briefing notes for BT speakers at conferences and producing presentation content for pitches to high-value customers worth £10m+• To develop our social media and content strategy, owning the editorial calendar and production of all content as well as advising product teams on how to integrate social channels into their campaigns• Supporting the high-value events team by acting as a host for customers at events such as a family F1 day, a golf tournament, a Christmas concerts at the Royal Albert Hall and a drinks reception at the Gherkin.

London

I completed a 2-year graduate development scheme with four placements in; compliance and risk management, business development, partnership marketing and campaign marketing. The programme placed a strong focus on personal development, with quarterly reviews that included 360 feedback as well as completion of a 1-week leadership training course.

Cardiff Magistrates Court

I supported the launch of a 'Dedicated Drugs Court' pilot scheme which aimed to improve consistency of court contact with repeat drug offenders. Role included organising training sessions, reporting and sharing best practise with other regional pilots.

Cardiff

As part of the National Probation Service's courts' liaison office I prepared case files, processed sentencing paperwork and re-designed admin processes.

International Business (With French), Business Management, 2:1

Exchange Programme, International Business

A Levels, Politics, Economics, French, A,A,A

Gcses, 10X A* - C