Gemma Garratt Email and Phone Number
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ARE YOU LOOKING FOR A HIGHLY EXPERIENCED, SENIOR MARKETING LEAD FOR YOUR 200+ EMPLOYEE ORGANISATION? HERE'S WHY YOU SHOULD CONSIDER ME. I CREATE MARKETING STRATEGIES (IN PARTNERSHIP WITH STAKEHOLDERS):✳️ to build trust and create value for clients to form lasting relationships for business growth✳️ embedded with rich customer insights ✳️ aligned to the business and sales strategy plus the B2B buyer journey for optimal lead nurturing, conversion and ROI✳️ with meaningful, measurable marketing strategies with clear KPIs and updating future plans with the new insights gained✳️ while setting up the marketing team for success and ongoing professional development.MY TOP 7 SKILLS 1. Multi-channel, traditional and digital B2B/professional services marketing strategy and execution2. Entrepreneurial mindset 🤩3. Creativity 🎨4. Positioning and branding5. Stakeholder engagement and management6. Team leadership and mentoring7. Commercial acumenWHAT I MOST ENJOY ABOUT BEING A MARKETING DIRECTOR:💚 Devising marketing strategies in close collaboration with business development leads and product managers for maximum ROI on activities 💚 Creating content to inform, educate and entertain our audiences to build brand reputation 💚 Creating positive brand/client experiences at every touchpoint of our digital footprint and in person events💚 Being part of an organisation dedicated to realising the potential of its people, cilents and projects💚 Developing and mentoring team members. WHO AM I? ✅ Senior marketing lead geared to enhancing high performance teams ✅ Brand strategy & digital marketer and communicator with extensive experience in corporate marketing teams & advertising agencies in New York & Sydney., with over 25 years experience, degree qualified.✅ An agile marketer with a can-do attitude who rapidly establishes positive internal stakeholder, team and client relationships to deliver results.✅ A diverse range of industry experience incl. construction, engineering, manufacturing, not-for-profit, member organisations, telecommunications and finance. ✅ Specialised in the strategy and delivery of best practice, multi-channel, digital marketing strategies - prioritised and aligned with business strategy.✅ Creative, vibrant, collaborative & pragmatic.ACTIVELY SEEKING A NEW ROLE NOW - returning from overseas on 8 January. ☎️0403 284 124📧gemmagee@me.com
Groupgsa
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National Marketing And Comms LeadGroupgsaSydney, Nsw, Au -
Head Of MarketingGroupgsa Mar 2024 - PresentEast Sydney, Nsw, AuI am the Marketing Lead in the bids team of three and report to three directors and six principals as stakeholders creating the brand and marketing strategy with 60+ projects to promote. Key goals are to improve the brand’s digital footprint, increase brand awareness and create thought leadership content to differentiate the business with $500k budget. I am responsible for planning and executing the content marketing plan across four sectors and the full digital marketing mix and managing multiple external specialists - SEM/SEO, photographers, PR, graphic designers. In 6 months, I have achieved:- Linkedin followers +79%- Linkedin reactions + 250%- Website traffic +31% to previous 6 months- Website content: +23% more projects, CVs updates x 45- PR: award submissions x 6, reach of 9.5m with all coverage for May/June alone- multiple still and video shootsPLUS the overall content marketing strategy for the next financial year... -
Consulting Marketing DirectorSmarter Selling - Stop Talking Start Listening Dec 2023 - Mar 2024Sydney, Nsw, AuSmarter Selling is a sales training organisation developing structured programs to enhance the skill sets of Sales Leaders and their teams. One of their industry specialisations is aged care and disability operators. This is my second time working with the CEO, Charmaine Keegan For this contract I am developing the website strategy and brief for the SEO specialists I recommended, Agent 6, and evolving the visual identity that I implemented five years ago, now due for a refresh. I will also be offering content creation support, copy editing and campaign strategy development. -
Marketing DirectorDcm Group Jul 2023 - Dec 2023Balmain East, New South Wales, AuThe DCM Media Group is a small, 18 employees only, boutique media company with five different brands. It's purpose is to promote a positive mindset shift about ageing and senior citizens. It provides news, research, events and training to support retirement living and aged care operators to stay ahead of industry trends and develop innovative business strategies for optimum resident wellness. The group includes five brands - The Weekly Source – trade publication, The DCM (Training) Institute, Consumer sites - agedcare101.com.au, villages.com.au, DCM Exec Recruitment and events - The Leaders Summit and Village Summit. Reporting to 5 brand leads, and part of the leadership team, I was hired for a short term contract to set up a marketing function for the business - operations and marketing strategy including: - professional development of a team of two- the multi-channel B2B marketing strategy for The Weekly Source and The DCM Institute- the multi-channel B2C strategy for Aged Care 101 and Villages- event marketing strategy for The Village Summit for the DCM Institute – training and professional development for Retirement Village and Summit and Professional development. This involves content marketing, SEO and email marketing strategies using Hubspot for acquisition and retention activities to position the DCM Group as thought leaders by sharing inspiring, educational and enjoyable content. Results:- increased open rates to an average of 33% for B2C emails- established the brand strategy for DCM Exec Recruitment and hand over of a complete marketing plan before contract completion- increased Linkedin followers for DCM Institute by 57% - developed event marketing and communication plan for The Village Summit, a national event with over 600 village managers- established new systems and processes for analytics reporting and project management with up to 15 marketing projects at a time. -
Brand & Marketing Director, AnzMarchese Partners | Life3A Jan 2023 - Jun 2023North Sydney, Nsw, AuMP is a medium sized, global architectural firm, specialising in innovative, award winning, aged care, seniors living and premium over 55s, wellness based design - plus commercial, residential and mixed use design and master planning. This was a newly created role to lead the marketing function reporting to the Executive Leadership Team to build brand awareness and align with and support the business development strategy.Unfortunately, due to company down sizing, the marketing team and others were made redundant and my role as an FTE changed to consulting with the firm on a freelance basis until June. This was a strategic role with hands on execution, and team management of the Senior Graphic Designer. I was responsible for:- creating and executing the omni-channel ANZ marketing strategy to ensure a comprehensive digital footprint to drive brand awareness and conversions- refining the key messages across the full suite of marketing materials - leading and implementing the brand’s Linkedin strategy- email marketing including redesign based on best practice of 2 x monthly newsletters (Aust and NZ) and copy writing- briefs for video content creation for the website and Linkedin- influencing across the ELT and SLT Group to ensure stakeholders agreed to the marketing activities- CRM: established data integrity management process to prepare client and prospect records for migration to a new sales and marketing platform, Active Campaign- internal comms to increase engagement with Linkedin and events Results- Linkedin 54% increase in followers- Monthly newsletter – redesign and copy writing - increased by OTR 1%, CTR 2%.- New project management system implemented- First thought leadership content piece: 5 Global Trends Impacting Later Living Design. Project managed, edited and built and wrote copy landing page and emails.Due to company downsizing I was made redundant with a number of other employees. -
Marketing, Content, Digital And Conversions ManagerNorthrop Consulting Engineers Jan 2022 - Dec 2022Sydney, Nsw, AuThis was a newly created, leadership role to maximise the business development strategy with an aligned marketing strategy reporting to a Principal and BD Lead and I led a team of three focused on Brand Activation, Client Experience, Content and Proposals. Four months into the role the company embarked on a complete restructure and there were questions about how much the business wanted to commit to the marketing function at a national and region level. I felt my career may have been impacted and left to take on another senior marketing role in an architecture firm.I worked closely with over 30 client stakeholders to create, deliver, and measure the strategic account-based marketing program across every touchpoint to align with the business development goals to differentiate Northrop's brand, generate leads and advance existing opportunities for the team.The marketing and design of proposals and engineer CVs were part of my responsibilities and I made changes including more succinct, tailored messaging and included video summaries from the key engineers. Results and activities include:- Within 12 wks created 12 month digital marketing and content plan including new business dev videos.- Initiated the first lead generation webinar campaign for Mass Timber Structures. 60% OCTR, 200 registrations and 75% attendance. - Created Linkedin content strategy, supporting 25% increase in followers over 3 months.- Email marketing tailored content for Aged Care Sector campaign with 61% CTOR.- Created new marketing approach for 'must win' bids and on first application Northrop -
Specialist In Omni-Channel Marketing Strategy And Execution For Professional ServicesMarketing With Intent Oct 2007 - Dec 2022Sydney, New South Wales, AuIn between my full time roles, I work with businesses to solve their business challenges of growth and transformation via best practice, innovative marketing strategy and execution.I give business owners and their teams more confidence to manage their marketing activities knowing there is a reason and a plan for everything they're doing. It takes what sometimes can feel like an overwhelming list of to-dos ...particularly with social media...into an agile framework that can be managed within the resources available and priorities at hand.I believe marketing delivers results when we:• truly understand our ideal client• use research and data to gain better insights into the interests and future purchases of prospects and clients• know the information they need to evaluate their options as they go through the buyer journey (content marketing)• engage with the sales process from the outset so the leads generated from marketing activities are qualified - and what the business development and sales team can nurture into long term relationships (lead generation and nurturing through marketing and sales alignment)• devise activities that can be measured (set KPIs, measure results and update plans with the insights gained)I am a marketing specialist with over 25 years experience in Sydney and New York - working with big brands - BlueScope Steel, Optus, Citibank and WPP Communications - and NFPs like Wesley Mission. I love working with SMEs translating their business challenges into actionable, effective marketing strategies to make their lives easier and their businesses grow.Recent work with a global textile design studio, Longina Phillips, included development of a 10-month marketing plan in 11 days that was activated immediately. A comprehensive content audit to align with SEO research. Plus In 5 days launched a promotion establishing generating 180 leads with 5% conversion. I recommended and 'installed' their first project management tool, Monday. -
Senior Marketing Manager, National Acquisition & RetentionEngineers Australia May 2019 - Aug 2021Barton, Act, AuEA is the peak industry association body for engineers with over 100,000 members. My role as Acquisitions Marketing Manager was to develop multi-channel campaigns to attract and retain members.RESULTS: The campaigns contributed to 130% over membership targets for 2020/21 FY.AWARDS: - 2 x Staff Spotlight Award for Leadership and Performance - IABC Intl Assoc of Business Communicators Gold Quill Award 2020 team winner for NSW Advocacy Engineer Registration campaign. Activities/responsibilities- In 2.5 years designed and delivered the campaign strategies for all the successful, KPI exceeding membership drive campaigns across all target groups including millennials through to senior executive engineers. - Introduced and led the Salesforce marketing automation lead magnet strategy that continue to be optimised and deliver results to the business. - Each campaign continued to improved results from the ones previous due to close analysis of the results across all mediums including social media, Sales Force marketing automation to members and non-members, programmatic display, Google display. Analysis included CPA, cost per MQL and SQL and all email engagement metrics. - Campaigns success supported by content creation and repurposing of content from Create Magazine. - Led the digital execution team to develop higher performing campaign pages in Salesforce and I briefed the design team on campaign landing page best practice to ensure the best results. - The 'Where will Membership take you', 'Chartered. The Measure of Excellence', 'Unpause Your Career' and 'Fee Free July' campaigns were led by me as campaign strategist and project manager lead - reporting to the GM Brand and Marketing. - Managed key senior stakeholders across the business to create campaigns aligning with their marketing and product strategy. - Led a team of up to three marketing execs, improving their skill sets and supporting them to achieve and exceed their career goals. -
Tutor Of Marketing CommunicationsUniversity Of Wollongong Mar 2019 - Dec 2019Wollongong, Nsw, AuI loved sharing real world insights with my students to add to the excellent curriculum that I wished had been part of my university learning. They inspired me with their questions and hunger to learn and made me feel excited about my profession again. It was such a buzz to know that I could help them with my experience. A real opportunity! I felt so happy with the positive feedback the students gave me. It's such a shame that this Marketing Communications course was removed from the university Marketing curriculum because it was very in tune with what goes on in the 'real world'. -
Marketing Strategy ConsultantSmarter Selling - Stop Talking Start Listening Jul 2018 - Apr 2019Sydney, Nsw, Au• Established a brand, messaging, content and marketing strategy to reposition the business to attract corporate clients with 10+ staff sales teams. • Developed new webinar strategy process. Engaged audience grew 20% within 3 months. Charmaine now has a replicable process to repeat webinars.• Revamped email marketing for CTR30%• Content creation and social media management: Linkedin, Instagram• Established framework for managing and converting MQLs to SQLs.• Attended sales training workshops as a participant and as business development support to cross sell participants into further training. Charmaine Keegan, Founder and Head Trainer – “Gemma's natural ‘no jargon’, ‘keep it simple’ explanations of the latest marketing trends has been my life support.” -
Senior B2B Marketing Consultant - Itc & Saas ClientsCarpe Diem Consulting May 2017 - Jun 2018Alexandria, Nsw, AuCarpe Diem (CDC) specialised in enabling B2B organisations and the Channel to grow revenues via action-oriented Sales & Marketing programs, consultancy and training.I developed programs that helped ICT B2B clients including Microsoft partners - Aria Technologies, M2K, CNI - reach their sales and marketing goals through simple content marketing programs to maximise their sales team's performance and create opportunities for them to build and retain their client base and increase revenues. These programs were overlaid with how B2B buyers do their research and buy in today's world.Along the way also helping them to articulate their value proposition to their clients from a product and service level, develop content strategy, building websites, sales collateral and other communication materials.The company has ceased trading. -
Senior Marketing ManagerWesley Mission Mar 2017 - May 2017Sydney, Nsw, AuWesley Mission has been working with the most marginalised people in Sydney for more than 200 years. My role was to deliver marketing strategy, project manage and execute social, digital and traditional campaigns for:_the integrated Wesley Mission brand campaign _Wesley Employment, Training and Conferences division -
Senior Marketing Consultant - B2B SpecialistEyes Wide Open Aug 2015 - Jan 2017Surry Hills, Nsw, AuEyes Wide Open is an integrated consultancy combining strategy, marketing and management. In 16 years of operation it assisted more than 400 Australian businesses and not-for-profits to achieve their strategic objectives.Clients: Advitech, Romar Engineering, Lahey Construction, Cadia Plumbing Supplies. My role was to work with medium to large businesses - in engineering, accounting and residential and commercial construction sectors - to develop brand and marketing strategies to reposition them in the market place and drive revenue growth. - facilitating Marketing Strategy sessions and producing summary and next steps reports- conducting telephone research with the clients of our clients to provide rich insights for business and brand strategy- brand positioning strategy- value proposition and key messages- marketing plans - briefing and project managing all marketing collateral requirements in print and digital formats -
National Marketing ManagerApricus Solar Hot Water Australia Sep 2015 - Dec 2016Silverwater, Nsw, AuApricus Australia manufactures premium solar hot water systems for residential and commercial properties. Managing a tight budget in 12 months I achieved the following: - Led a digital marketing transformation project including – new website, new SEO, SEM strategy, CRM system and data capture, content creation.- Results: 8% traffic increase in month two, high page one organic rankings, 8% increase in leads over 3 months and 35% reduction in CPA.- Rebranding and repositioning the brand from a sole B2B focus (architects, builders, plumbers, national plumbing supply retailers and independent solar shops) to include B2C target audience strategies to drive awareness and preference. - new brand positioning executed across all marketing and sales materials in print and online including tradeshow collateral and events- developed site strategy, architecture, copy for a B2C facing website - new strategy for SEO and SEM working with marketing partners that increased traffic and maintained page one rankings for all key terms- established new relationships with external marketing partners systems and created processes to ensure work was on brief, on time and and within budget- refined the data collection from website forms into Zoho CRM -
Senior Brand And Marketing ManagerBluescope Feb 2015 - Aug 2015Melbourne, Victoria, AuThis was my third contract at BlueScope Steel (scroll down for additional years of work at BlueScope). My role this time was as a marketing consultant for Colorbond Steel and other building products for the residential and commercial/industrial segment. B2C and B2B projects. Digital and traditional. Branding, POS, events, collateral, websites, eDM/CRM campaigns, sales promotion. • Project manager for 2015 COLORBOND® steel GEN-U-WIN integrated national sales promotion to B2C and B2B audiences.• Social media and event manager for Aust Institute of Architects National conference to leverage BlueScope sponsorship – includes exhibition stand and social strategy for architect engagement, production of video. -
Marketing ConsultantTrailblazer Finance Aug 2014 - Jan 2015Bondi Junction , Sydney, New South Wales, AuBook Buyers buys and sells trail books and is also a niche lender to mortgage brokers based on the value of their trail books. My role was to develop the multi-channel, B2B marketing strategy to meet the goal of becoming the go-to niche lender for mortgage brokers and financial intermediaries. -
Senior Marketing ManagerWesley Mission Jul 2014 - Sep 2014Sydney, Nsw, AuDevelop marketing plan and execute marketing strategies for Suicide Prevention Services.Communication materials audit, brief and redesign. -
National Marketing Communications ManagerBluescope Steel Nov 2008 - Jun 2013Melbourne, Victoria, AuMarComms team management & operations, strategy development, campaign execution.*Strategy*• Overall marcomms strategy: Led the team (while FTE was on maternity leave) and developed a new, fully integrated strategy for the commercial and residential product brands - including COLORBOND® steel roofing, rainwater and fencing and TRUECORE® steel house frames. Translated value propositions for the entire delivery chain into effective marcomms strategy while managing all levels of stakeholder engagement.• Digital strategy: Conducted online testing to determine potential of customer online engagement. Convinced the business there was a dire need for a content strategy, a digital strategy with seperate B2C and B2B portals with the potential for community engagement in social channels. My strategy was approved, expanded upon and is in the process of execution.• CRM: Presented a strategy for ongoing communications to B2B segment including addressing communications pre and post tradeshows.• Corporate identity: wrote the strategy and briefing documents for the COLORBOND® steel redesign.• Internal consultant: offering marketing support to the entire marketing team*Marketing operations*• Agency management: multiple agency briefings (PR, media, advertising, experiential), conflict resolution, and process efficiencies.• Agency hiring: key advisor in appointment of new marketing partners – Play (Experiential agency) and Ikon (Media) - and reassessment of current providers.• Process redesign: Created and documented new, more efficient processes between all in-house stakeholders – including sales and product management - and external third party partners.• Training: mentored the new, full-time Brand and MarComms Manager (with an engineering background) for a year to enable skills transfer into her new role.• Team structure redesign: gap analysis and recommendation for team requirements. Recommended a new department structure and potential KPIs and KPAs for the team. -
Senior Marketing ConsultantDa Vinci Marketing Dec 2007 - Dec 2008Dubai, AeMarketing plan and project management of B2C integrated brand re-launch campaign including TVC for Amplimesh screen doors. -
Marketing Communications Manager - Small & Medium BusinessSingtel Optus Aug 2005 - Oct 2007Macquarie Park, Nsw, AuThis was a newly created role leading a team of one and multiple third party marketing agencies to develop omni-channel marketing strategy targeted at small businesses up to 150 employees. - Established and led a new marketing communications team reporting to the Marketing Director enabling holistic campaigns with a consistent brand message across all target audiences and channels. - Presenter at the 2007 Australian Direct Marketing Association (ADMA) Forum to 80 delegates. Topic: ‘Business-to-Business doesn’t have to be boring’. - Employed as a ‘change agent’ and to build marketing communications capability within the marketing team. -- Championed the first, fully integrated, 12 month campaign to promote ‘Wireless Working’ across all products- Part of the development team for the first small business online portal bizthinktank.com.au- Established the sponsorship with Smart Company -
Account Director (Contract)Arnold Worldwide 2004 - 2006Boston, Ma, Us- Managed TV, press, online, DM and radio campaigns for: Aussie, Vodafone and Dell. -
Direct Marketing Manager (Freelance) - Commercial LendingCiti Jul 2004 - Oct 2004New York, New York, Us -
Account Director (Freelance)George Patterson Y&R Jan 2004 - Jul 2004New York, New York, UsAccount service for Telstra Countrywide and FOXTEL -
Account Director - Mastercard - New YorkAgenda Nyc 2001 - 2004New York, Ny, Us- Managed and implemented global B2B and consumer online and print communications. - As part of the brand redevelopment team revised the MasterCard corporate identity, reviewed content and navigation for their intranet and extranet and provided new streamlined solutions. - Established an e-mail distribution and tracking tool for sales teams to disseminate critical marketing information to internal and external audiences in a timely and cost efficient manner. Success of system led to requests for inclusion of other departments.- Successfully migrated an expensive, time-consuming manual fulfillment process for statement insert production to a cost-effective and easily updateable online application for banks.- Developed Debit promotion launch event to sales force. -
Acquisition Direct Marketing Manager - Personal Banking - New YorkCiti Jun 2000 - Dec 2000New York, New York, Us- Implemented activation and usage, member-get-member direct mail (over 20 cell variations) and online consumer acquisition campaigns for new e-P2P payment system equivalent to PayPal. - Established and documented new processes to enhance productivity and the agency/client relationship. -
Account Director - Bozell Advertising, New YorkVerizon Wireless Jan 2000 - May 2000Basking Ridge, Nj, Us- Project managed the monthly, national retail television commercials.- Team leader for development of website to enable online distribution of traffic instructions to hundreds of television and radio stations across the United States. -
Account Director (Freelance) - Australian Quarantine (Aqis)Grey Group Jan 1999 - Jun 1999New York, Ny, UsImplemented the national and global print campaign for Australian Quarantine including consumer and trade publications – a major initiative leading up to the Sydney 2000 Olympic Games. -
Account ManagerBilly Blue Creative Jan 1996 - Sep 1998Ultimo, New South Wales, AuBilly Blue was one of the leading visual identity firms at the time. My clients: Australian Tourism, St.George, City of Sydney, Australian Taxation Office and Sydney Water- I was the team lead to win the national collateral design project for the Australian Taxation Office. Received letter of commendation from Commissioner of Taxation.- Managed the development of corporate branding and identity programs, annual reports, and other collateral. -
Assistant Advertising Manager - Personal LendingCommonwealth Bank Of Australia 1994 - 1995Sydney, Nsw, Au -
Account Manager For Fmcg Sales PromotionsCreative Sales Limited Jan 1991 - Jan 1994Creative Sales and Marketing was a leading sales promotion agency in Australia at the time. I worked from Account Coordinator to Account Manager perfecting the art of client service and project management across leading FMCG brands including Fererro, Nestle and Kimberley Clarke.
Gemma Garratt Skills
Gemma Garratt Education Details
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Charles Sturt UniversityMarketing Major -
General AssemblyBuilding A Scalable Business -
Dent GlobalEntrepreneurship/Entrepreneurial Studies -
Sydney Community CollegeWorkplace And Assessment Training -
International School Of Colour And DesignTextile Design -
Search Inside Yourself Leadership Institute
Frequently Asked Questions about Gemma Garratt
What company does Gemma Garratt work for?
Gemma Garratt works for Groupgsa
What is Gemma Garratt's role at the current company?
Gemma Garratt's current role is National Marketing and Comms Lead.
What is Gemma Garratt's email address?
Gemma Garratt's email address is gemmagee@me.com
What is Gemma Garratt's direct phone number?
Gemma Garratt's direct phone number is +614032*****
What schools did Gemma Garratt attend?
Gemma Garratt attended Charles Sturt University, General Assembly, Dent Global, Sydney Community College, International School Of Colour And Design, Search Inside Yourself Leadership Institute.
What are some of Gemma Garratt's interests?
Gemma Garratt has interest in Children, Arts And Culture, Education.
What skills is Gemma Garratt known for?
Gemma Garratt has skills like Social Media, Workshop Development, Educational Workshops, Workshop Presentation, Teaching Workshops, Arts And Crafts, Paper Craft, Textile Craft, Painting Workshops, Sewing Workshops, Art Education, Leadership.
Who are Gemma Garratt's colleagues?
Gemma Garratt's colleagues are Clare O'brien, Shiwei Li, Marina Amado, Khahan Nguyen, Malisa Hassos, Khoi Mai, Jenny Deacon.
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