Gemma Garratt Email & Phone Number

Sydney, NSW, AU

East Sydney, NSW, AU

I am the Marketing Lead in the bids team of three and report to three directors and six principals as stakeholders creating the brand and marketing strategy with 60+ projects to promote. Key goals are to improve the brand’s digital footprint, increase brand awareness and create thought leadership content to differentiate the business with $500k budget. I.

Sydney, NSW, AU

Smarter Selling is a sales training organisation developing structured programs to enhance the skill sets of Sales Leaders and their teams. One of their industry specialisations is aged care and disability operators. This is my second time working with the CEO, Charmaine Keegan For this contract I am developing the website strategy and brief for the SEO.

Balmain East, New South Wales, AU

The DCM Media Group is a small, 18 employees only, boutique media company with five different brands. It's purpose is to promote a positive mindset shift about ageing and senior citizens. It provides news, research, events and training to support retirement living and aged care operators to stay ahead of industry trends and develop innovative business.

North Sydney, NSW, AU

MP is a medium sized, global architectural firm, specialising in innovative, award winning, aged care, seniors living and premium over 55s, wellness based design - plus commercial, residential and mixed use design and master planning. This was a newly created role to lead the marketing function reporting to the Executive Leadership Team to build brand.

Sydney, NSW, AU

This was a newly created, leadership role to maximise the business development strategy with an aligned marketing strategy reporting to a Principal and BD Lead and I led a team of three focused on Brand Activation, Client Experience, Content and Proposals. Four months into the role the company embarked on a complete restructure and there were questions.

Sydney, New South Wales, AU

• In between my full time roles, I work with businesses to solve their business challenges of growth and transformation via best practice, innovative marketing strategy and execution.I give business owners and their.
• truly understand our ideal client
• use research and data to gain better insights into the interests and future purchases of prospects and clients
• know the information they need to evaluate their options as they go through the buyer journey (content marketing)
• engage with the sales process from the outset so the leads generated from marketing activities are qualified - and what the business development and sales team can nurture into long term relationships (lead generation.
• devise activities that can be measured (set KPIs, measure results and update plans with the insights gained)I am a marketing specialist with over 25 years experience in Sydney and New York - working with big brands.

Barton, ACT, AU

EA is the peak industry association body for engineers with over 100,000 members. My role as Acquisitions Marketing Manager was to develop multi-channel campaigns to attract and retain members.RESULTS: The campaigns contributed to 130% over membership targets for 2020/21 FY.AWARDS: - 2 x Staff Spotlight Award for Leadership and Performance - IABC Intl.

Wollongong, NSW, AU

I loved sharing real world insights with my students to add to the excellent curriculum that I wished had been part of my university learning. They inspired me with their questions and hunger to learn and made me feel excited about my profession again. It was such a buzz to know that I could help them with my experience. A real opportunity! I felt so happy.

Sydney, NSW, AU

• Established a brand, messaging, content and marketing strategy to reposition the business to attract corporate clients with 10+ staff sales teams.
• Developed new webinar strategy process. Engaged audience grew 20% within 3 months. Charmaine now has a replicable process to repeat webinars.
• Revamped email marketing for CTR30%
• Content creation and social media management: Linkedin, Instagram
• Established framework for managing and converting MQLs to SQLs.
• Attended sales training workshops as a participant and as business development support to cross sell participants into further training. Charmaine Keegan, Founder and Head Trainer – “Gemma's natural ‘no jargon’, ‘keep.

Alexandria, NSW, AU

Carpe Diem (CDC) specialised in enabling B2B organisations and the Channel to grow revenues via action-oriented Sales & Marketing programs, consultancy and training.I developed programs that helped ICT B2B clients including Microsoft partners - Aria Technologies, M2K, CNI - reach their sales and marketing goals through simple content marketing programs to.

Sydney, NSW, AU

Wesley Mission has been working with the most marginalised people in Sydney for more than 200 years. My role was to deliver marketing strategy, project manage and execute social, digital and traditional campaigns for:_the integrated Wesley Mission brand campaign _Wesley Employment, Training and Conferences division

Surry Hills, NSW, AU

Eyes Wide Open is an integrated consultancy combining strategy, marketing and management. In 16 years of operation it assisted more than 400 Australian businesses and not-for-profits to achieve their strategic objectives.Clients: Advitech, Romar Engineering, Lahey Construction, Cadia Plumbing Supplies. My role was to work with medium to large businesses.

Silverwater, NSW, AU

Apricus Australia manufactures premium solar hot water systems for residential and commercial properties. Managing a tight budget in 12 months I achieved the following: - Led a digital marketing transformation project including – new website, new SEO, SEM strategy, CRM system and data capture, content creation.- Results: 8% traffic increase in month two.

Melbourne, Victoria, AU

• This was my third contract at BlueScope Steel (scroll down for additional years of work at BlueScope). My role this time was as a marketing consultant for Colorbond Steel and other building products for the residential.
• Project manager for 2015 COLORBOND® steel GEN-U-WIN integrated national sales promotion to B2C and B2B audiences.
• Social media and event manager for Aust Institute of Architects National conference to leverage BlueScope sponsorship – includes exhibition stand and social strategy for architect engagement, production of video.

Bondi Junction, Sydney, New South Wales, AU

Book Buyers buys and sells trail books and is also a niche lender to mortgage brokers based on the value of their trail books. My role was to develop the multi-channel, B2B marketing strategy to meet the goal of becoming the go-to niche lender for mortgage brokers and financial intermediaries.

Sydney, NSW, AU

Develop marketing plan and execute marketing strategies for Suicide Prevention Services.Communication materials audit, brief and redesign.

Melbourne, Victoria, AU

• MarComms team management & operations, strategy development, campaign execution.*Strategy*
• Overall marcomms strategy: Led the team (while FTE was on maternity leave) and developed a new, fully integrated strategy for the commercial and residential product brands - including COLORBOND® steel roofing.
• Digital strategy: Conducted online testing to determine potential of customer online engagement. Convinced the business there was a dire need for a content strategy, a digital strategy with seperate B2C and B2B portals.
• CRM: Presented a strategy for ongoing communications to B2B segment including addressing communications pre and post tradeshows.
• Corporate identity: wrote the strategy and briefing documents for the COLORBOND® steel redesign.
• Internal consultant: offering marketing support to the entire marketing team*Marketing operations*

Dubai, AE

Marketing plan and project management of B2C integrated brand re-launch campaign including TVC for Amplimesh screen doors.

Macquarie Park, NSW, AU

This was a newly created role leading a team of one and multiple third party marketing agencies to develop omni-channel marketing strategy targeted at small businesses up to 150 employees. - Established and led a new marketing communications team reporting to the Marketing Director enabling holistic campaigns with a consistent brand message across all.

Boston, MA, US

- Managed TV, press, online, DM and radio campaigns for: Aussie, Vodafone and Dell.

New York, New York, US

New York, New York, US

Account service for Telstra Countrywide and FOXTEL

New York, NY, US

- Managed and implemented global B2B and consumer online and print communications. - As part of the brand redevelopment team revised the MasterCard corporate identity, reviewed content and navigation for their intranet and extranet and provided new streamlined solutions. - Established an e-mail distribution and tracking tool for sales teams to disseminate.

New York, New York, US

- Implemented activation and usage, member-get-member direct mail (over 20 cell variations) and online consumer acquisition campaigns for new e-P2P payment system equivalent to PayPal. - Established and documented new processes to enhance productivity and the agency/client relationship.

Basking Ridge, NJ, US

- Project managed the monthly, national retail television commercials.- Team leader for development of website to enable online distribution of traffic instructions to hundreds of television and radio stations across the United States.

New York, NY, US

Implemented the national and global print campaign for Australian Quarantine including consumer and trade publications – a major initiative leading up to the Sydney 2000 Olympic Games.

Ultimo, New South Wales, AU

Billy Blue was one of the leading visual identity firms at the time. My clients: Australian Tourism, St.George, City of Sydney, Australian Taxation Office and Sydney Water- I was the team lead to win the national collateral design project for the Australian Taxation Office. Received letter of commendation from Commissioner of Taxation.- Managed the.

Sydney, NSW, AU

Creative Sales and Marketing was a leading sales promotion agency in Australia at the time. I worked from Account Coordinator to Account Manager perfecting the art of client service and project management across leading FMCG brands including Fererro, Nestle and Kimberley Clarke.

Bachelor'S Degree, Business, Marketing Major

Digital Marketing, Agile, Minimum Viable Product, Building A Scalable Business

40 Week Business Accelerator Programme, Entrepreneurship/Entrepreneurial Studies

Cert Iv, Workplace And Assessment Training

Surface Design Diploma, Textile Design

Education record