Gemma Lennon

Gemma Lennon Email and Phone Number

Group Marketing and Relationship Manager @ Embrace Steel Group
Denby Dale, GB
Gemma Lennon's Location
Denby Dale, England, United Kingdom, United Kingdom
Gemma Lennon's Contact Details

Gemma Lennon personal email

About Gemma Lennon

Qualified Marketeer for 30 years now in a varied industries from start-ups, SMEs to corporate, B2B and B2C. Website content management, SEO, PR, Social media, capability creation. I have been lucky enough to overlap this with Stakeholder engagement and development, having first hand discussions with clients has helped me create marketing strategies effectively and targeted. In addition to this managing bids from reviewing the qualitative element of the PQQ/ITT process adapting marketing collateral through InDesign/Publisher/Canva, managing the time scales to driving the management to meet the deadline requirements. My experience spreads across many industries including Logistics, Property Development, IT/Managed Services, Business Continuity, Venture Capital, Public Transport, Legal, Insurance, Construction, Civils, Manufacturing, Interior Design/Fit-out, Subcontracting, Steel, D&B, Customer Relationship Management.I recently upskilled my digital marketing capabilities through CIM to support key online measurements and success.

Gemma Lennon's Current Company Details
Embrace Steel Group

Embrace Steel Group

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Group Marketing and Relationship Manager
Denby Dale, GB
Employees:
8
Gemma Lennon Work Experience Details
  • Embrace Steel Group
    Group Marketing And Relationship Manager
    Embrace Steel Group
    Denby Dale, Gb
  • Embrace Steel Group
    Group Marketing & Relationship Manager
    Embrace Steel Group Sep 2024 - Present
    Managing Marketing activities for Embrace Steel and subsidiary companies Hambleton Steel offering design & build structural steel solutions and Shufflebottom offering kit and structural steel solutions for agricultural, industrial, commercial. Both throughout the UK.• Managing all Marketing activities for all 3 companies• Develop and manage Marketing and BD strategy across the Group• Provide Marketing/BD solutions to reach strategy business objectives set• Brand management… Show more Managing Marketing activities for Embrace Steel and subsidiary companies Hambleton Steel offering design & build structural steel solutions and Shufflebottom offering kit and structural steel solutions for agricultural, industrial, commercial. Both throughout the UK.• Managing all Marketing activities for all 3 companies• Develop and manage Marketing and BD strategy across the Group• Provide Marketing/BD solutions to reach strategy business objectives set• Brand management and development incl. ESG development• Providing external comms solutions and online presence for all companies from website to social media• Technical l project capability copywriting, design and communicationSkills: Team Management · Marketing Management · Marketing Campaigns · Strategic Marketing · Search Engine Optimization (SEO) · Social Media Marketing · Business Development · Marketing Strategy · Social Media Measurement · KPI Implementation Show less
  • Hambleton Steel
    Group Marketing & Relationship Manager
    Hambleton Steel Sep 2024 - Present
  • Shufflebottom Limited
    Group Marketing & Relationship Manager
    Shufflebottom Limited Oct 2024 - Present
    Strategic Marketing · Relationship Marketing · New Business Development · B2B Marketing Strategy
  • Billington Holdings Plc
    Group Marketing Manager
    Billington Holdings Plc Jan 2023 - Sep 2024
    South Yorkshire, England, United Kingdom
    Managing Marketing activities for Billington Holdings Plc and subsidiary companies including Billington Structures, Marshall Steel Stairs, easi-edge, hoard-it, Shafton Steel services, Tubecon Specialist structural steel.• Managing all Marketing activities for 8 companies under Plc• Managing a Marketing team of 2, marketing plan/budget• Presenting Marketing goals to full Board monthly/present annually• Collaborate with SEO support to integrate data-driven insights into… Show more Managing Marketing activities for Billington Holdings Plc and subsidiary companies including Billington Structures, Marshall Steel Stairs, easi-edge, hoard-it, Shafton Steel services, Tubecon Specialist structural steel.• Managing all Marketing activities for 8 companies under Plc• Managing a Marketing team of 2, marketing plan/budget• Presenting Marketing goals to full Board monthly/present annually• Collaborate with SEO support to integrate data-driven insights into marketing campaigns and messaging.• Work with the sales teams, aligning Marketing activities• Brand management and development incl. ESG development• Group company understanding of services, competition, industry, goals, KPIs• Providing online presence for all companies from website to social media• Technical and project copywriting and Marketing production• Full Internal comms management i.e. events, TV, news to nearly 500 employees• Investor Relations support Show less
  • Capilano Consulting
    Marketing 🔸 Stakeholder Engagement/Bd 🔸 Bid Support
    Capilano Consulting Jul 2022 - Aug 2024
    West Yorkshire, England, United Kingdom
    I care about best practice, quality delivery and ROI, bringing integrated value together. I have over 25 years of experience in business development and marketing, covering stakeholder marketing, prospect engagement and lead generation in B2B and B2C. Best practice is key to business profitability and longevity and with my 25 years marketing experience, I can help with service strength and consistency through many capability avenues and tools.I manage, introduce and… Show more I care about best practice, quality delivery and ROI, bringing integrated value together. I have over 25 years of experience in business development and marketing, covering stakeholder marketing, prospect engagement and lead generation in B2B and B2C. Best practice is key to business profitability and longevity and with my 25 years marketing experience, I can help with service strength and consistency through many capability avenues and tools.I manage, introduce and develop long-term opportunities from new business to maintaining quality relationships with existing contacts. I believe in transparency and providing focussed bespoke information that is timely and relevant.I recently upskilled my digital marketing capabilities through CIM to support key online measurements and success. Show less
  • Jp Group (Insolvent)
    Head Of Stakeholder Engagement And Marketing
    Jp Group (Insolvent) Apr 2022 - Jul 2022
    Barnsley, England, United Kingdom
    Was contacted and asked by previous Director to join the company. Marketing due diligence/audit for acquired companies and new residential developments across the UKInvestor/funding sourcing/event organisingLand searching and engagementStakeholder engagement with all stakeholders for new developments.Developing new relationships and continue to develop effective existing relationships for the company Speak directly to developers, clients, surveyors… Show more Was contacted and asked by previous Director to join the company. Marketing due diligence/audit for acquired companies and new residential developments across the UKInvestor/funding sourcing/event organisingLand searching and engagementStakeholder engagement with all stakeholders for new developments.Developing new relationships and continue to develop effective existing relationships for the company Speak directly to developers, clients, surveyors, project managers/consultants and architects with ways we can work reciprocally and effectively on a long term basis. Manage pre qual and expression of interest stages from receiving, understanding what is required, preparing and actioning requirements, producing information and answers from beginning to end. **team made redundant due to insolvency** Show less
  • Expect Distribution Ltd
    Marketing And Sales Manager
    Expect Distribution Ltd Apr 2021 - Apr 2022
    Bradford, England, United Kingdom
    Reporting to the Managing Director, my responsibilities include all marketing and brand activities as well as managing sales from cold to a full lead and meeting attendance. As wellas sales, I was responsible for the a marketing team.Working closely with the Senior team and supporting all with market leading marketing and brand development for Expect Distribution.Expect Distribution, a highly successful Logistics and Transportation provider based in Bradford working UK-wide… Show more Reporting to the Managing Director, my responsibilities include all marketing and brand activities as well as managing sales from cold to a full lead and meeting attendance. As wellas sales, I was responsible for the a marketing team.Working closely with the Senior team and supporting all with market leading marketing and brand development for Expect Distribution.Expect Distribution, a highly successful Logistics and Transportation provider based in Bradford working UK-wide. Having 30 years of experience, as well as three extensive locations offering very large-scale warehousing solutions and Contract Logistics. Show less
  • Castlehouse Construction
    Head Of Marketing & Business Development
    Castlehouse Construction Sep 2019 - Apr 2021
    Leeds, United Kingdom
    Responsible for overseeing all marketing activities/business development from development the company marketing & business development strategy to managing and implementing remits meeting the company's business plan as well as developing a positive brand for the company. Work closely with the Managing Director to devise and implement an effective marketing plans and expansion strategy, developing client relationships and information sources to ensure early awareness of opportunities arising due… Show more Responsible for overseeing all marketing activities/business development from development the company marketing & business development strategy to managing and implementing remits meeting the company's business plan as well as developing a positive brand for the company. Work closely with the Managing Director to devise and implement an effective marketing plans and expansion strategy, developing client relationships and information sources to ensure early awareness of opportunities arising due to economic and sector change and development.My biggest success was introducing the company to many contacts and new contacts such as a major developer within Leeds responsible for major office investment as well as surveyors. Brought on a major 64 bedroom care home project as well as industrial and business park opportunities. And meeting together with contacts at CRT who provided 4 different opportunities to their sites. Show less
  • Jupiter Construction
    Business Development & Marketing Consultant
    Jupiter Construction Sep 2018 - Aug 2019
    Leeds, West Yorkshire, United Kingdom
    Jupiter Construction were still a micro business wanting to grow. I came in to help out with the BD and Marketing strategy, setting up various systems from tender tracking, case studies to KPIs. I also set up a technical portfolio of information for PQQ's and Bid submissions ensuring that there was a set of quality documents and model information. I had known the MD and Owner from a previous company where we worked together before he decided to set up on his own. He asked if I would… Show more Jupiter Construction were still a micro business wanting to grow. I came in to help out with the BD and Marketing strategy, setting up various systems from tender tracking, case studies to KPIs. I also set up a technical portfolio of information for PQQ's and Bid submissions ensuring that there was a set of quality documents and model information. I had known the MD and Owner from a previous company where we worked together before he decided to set up on his own. He asked if I would come and help him set up his BD activities and give support through that initial period.My biggest success was introducing Jupiter to a major developer in the Yorkshire region and opening their potential to industrial projects. Show less
  • Britcon (Uk) Limited
    Marketing & Business Development Manager
    Britcon (Uk) Limited Sep 2015 - Aug 2018
    Wakefield, United Kingdom
    Britcon is a building, civil engineering and structural steelwork contractor part of an Umbrella group, HG Group.My roles involved the continued support of Britcons growing business as well as achieving financial growth. Through researching and understanding current markets, I help the company define strategic goals, build key customer relationships, identify business opportunities, negotiate and close business opportunities and continue to maintain extensive knowledge of current market… Show more Britcon is a building, civil engineering and structural steelwork contractor part of an Umbrella group, HG Group.My roles involved the continued support of Britcons growing business as well as achieving financial growth. Through researching and understanding current markets, I help the company define strategic goals, build key customer relationships, identify business opportunities, negotiate and close business opportunities and continue to maintain extensive knowledge of current market conditions. Working together with the internal team, I also support and work together with the team to increase sales opportunities and maximise revenue for the company.To achieve this, I find potential new customers presenting to them, ultimately converting contacts into clients, and continue to grow business in the future. I also help manage existing clients and ensure long satisfied and positive relationships for Britcon. My biggest success was bringing on board a 3 year contract with McCains, to support them with the civil engineering upgrades part of their £100m programme. Show less
  • Specialist Surfacing Ltd
    Business Development (Sister Company To Britcon)
    Specialist Surfacing Ltd Dec 2015 - Jun 2018
    Wakefield, United Kingdom
    Specialist Surfacing macadam (tarmac) surfacing and planning company based in Wakefield and Scunthorpe and operating nationally. I had been asked by the Hunt Group, to continue developing Specialists business strategy through introduction of new clients as well as researching opportunities which they should be considering within their strategy going forward.I worked with the Senior team to help introduce them to new markets and contacts.My biggest success here was… Show more Specialist Surfacing macadam (tarmac) surfacing and planning company based in Wakefield and Scunthorpe and operating nationally. I had been asked by the Hunt Group, to continue developing Specialists business strategy through introduction of new clients as well as researching opportunities which they should be considering within their strategy going forward.I worked with the Senior team to help introduce them to new markets and contacts.My biggest success here was introducing Specialist Surfacing to Highways England and getting the team along to see the major improvements team to talk about the work they had planned and how Specialist could be involved. Show less
  • Various - Construction, Interior Design And Manufacturing
    Business Consultant
    Various - Construction, Interior Design And Manufacturing Aug 2013 - Aug 2015
    Northern United Kingdom
    Senior Project Consultant - Saracen Interiors (Interior Design & Fit-out) Aug 14 – Aug 15Managing the Northern division and development of all client base from inception to completion as well as aftercare for their workplace designs, fit out, refurbishment and relocation projects. Establishing relationships through providing a consistent professional service on behalf of Saracen as well as helping establish routes with a number of regional influencers. National Business &… Show more Senior Project Consultant - Saracen Interiors (Interior Design & Fit-out) Aug 14 – Aug 15Managing the Northern division and development of all client base from inception to completion as well as aftercare for their workplace designs, fit out, refurbishment and relocation projects. Establishing relationships through providing a consistent professional service on behalf of Saracen as well as helping establish routes with a number of regional influencers. National Business & Marketing Development Manager – Spring Build & Interiors (FM and interiors) Aug 13 – Aug 14Clients management of HSBC, First Direct, Yorkshire Building Society, Lidl as well as support of Sainsburys, Huddersfield Town. Help grow a valued group of contacts and help with their marketing and wider customer relationship building. Having specific knowledge of the construction industry and market as well as an already established customer base, they could see I would be able to assist with their strategy and vision for the organisation. In addition, supported the development of Spring Partners marketing strategy meeting the companies objectives and vision.Business Development Consultant – DSD Doors (commercial door manufacturer) Jan 14 – July 14 - referred by Spring, helped develop their BD plan and introduce them to contacts and increase their client base. Developed a CPD program. Show less
  • Bim4Sme
    Bim4Sme Ambassador - Voluntary
    Bim4Sme Aug 2012 - Jan 2015
    United Kingdom
    Providing service to the BIM4SME working group, set up by the Government BIM Task Group.I work together with a cross section of individuals from various SME backgrounds and disciplines including federations and other representative bodies who have large memberships of SMEs. As with the other steering group members, I contribute to the development of the group on a voluntary basis giving time for free (much at weekends and evenings) and contribute because I believe the benefits… Show more Providing service to the BIM4SME working group, set up by the Government BIM Task Group.I work together with a cross section of individuals from various SME backgrounds and disciplines including federations and other representative bodies who have large memberships of SMEs. As with the other steering group members, I contribute to the development of the group on a voluntary basis giving time for free (much at weekends and evenings) and contribute because I believe the benefits of BIM can contribute to all parts of the construction industry in many ways, help us become a leading industry within construction and property management. Show less
  • Nu Construction Ltd
    Business Development And Marketing Manager
    Nu Construction Ltd Jun 2011 - Sep 2013
    Yorkshire, United Kingdom
    Responsible for researching quality clients needs and wants, ensuring we are in a position to cater for them, and bringing those in to the business. Ensuring that new clients fit within the group aspirations in terms of public/private split and in accordance with the sector strategy.Responsible for managing our existing clients and meeting their needs and requirements through matching our service to theirs.Responsible for the development of a comprehensive set of… Show more Responsible for researching quality clients needs and wants, ensuring we are in a position to cater for them, and bringing those in to the business. Ensuring that new clients fit within the group aspirations in terms of public/private split and in accordance with the sector strategy.Responsible for managing our existing clients and meeting their needs and requirements through matching our service to theirs.Responsible for the development of a comprehensive set of contacts including developers, consultants, surveying practices, architects and clients.Accountable for the research and composition of Nu Constructions marketing strategy meeting the companies objectives and vision.Responsible for raising the profile of NU Construction in the Northern area. Show less
  • Barrett Steel Buildings Ltd
    National Marketing And Business Development Manager
    Barrett Steel Buildings Ltd Aug 2006 - Jun 2011
    Bradford, United Kingdom
    (Marketing and Stakeholder management)My responsibilities included business development and marketing activity for the company throughout the UK.I developed business contacts with existing and potential customer’s at all appropriate levels through constant and regular contact and face to face meetings. I also identified new and potential clients and proactively develop customer relationships. Through this, I reviewed and identified to the company, suitable prospective customers to… Show more (Marketing and Stakeholder management)My responsibilities included business development and marketing activity for the company throughout the UK.I developed business contacts with existing and potential customer’s at all appropriate levels through constant and regular contact and face to face meetings. I also identified new and potential clients and proactively develop customer relationships. Through this, I reviewed and identified to the company, suitable prospective customers to develop for the medium and longer term.To continue to keep up to date with industry activities, I regularly attended construction industry seminars and conferences. I constantly reviewed and kept up to date with relevant developing sectors and client activity.I implemented and developed strategies as envisaged in the strategy plan, positioning the business achieving its order volume. I worked to enquiry targets maintaining key enquiry profitability, monitor order statistics and discuss market matters at weekly sales meetings with the technical and design teamI made regular site visits to generate photographic and information for case study and testimonial records.The company had no previous marketing activity in place, therefore I developed and managed a marketing strategy, plan and all activity from audit to tactical stage as well as introduced new marketing communications to the company. I produced all marketing activity in-house from planning, concept, design and distribution.I managed and help develop a new CRM system for the company as well as manage the CMS for our website.Winner of Contract Journal Environmental Leadership Award 2007 and Structural Steel Design 2009 Show less
  • Icm Computer Group
    Product Marketing Manager - Business Continuity
    Icm Computer Group Jun 2004 - Aug 2006
    My role meant I needed to produce and manage marketing activity plans from audit to tactical stage in relation to Business Continuity and the importance of.I implemented and managed campaigns utilising Pivitol MarketFirst system.Constant liaising with the PR Agency to organise proactive press coverage for Business Continuity.I had constant communication with the BC Managing Director and the sales team across the UK to discuss appropriate marketing activity and tools to… Show more My role meant I needed to produce and manage marketing activity plans from audit to tactical stage in relation to Business Continuity and the importance of.I implemented and managed campaigns utilising Pivitol MarketFirst system.Constant liaising with the PR Agency to organise proactive press coverage for Business Continuity.I had constant communication with the BC Managing Director and the sales team across the UK to discuss appropriate marketing activity and tools to assist. I visited the sales team on a one to one basis regularly; to discuss marketing requirements and new activity.It was my responsibility to review the Business Continuity market and competitor activity and feedback findings to the BC Managing Director and Marketing Director.I prepared for and arrange appropriate events, exhibitions for the company across the UK, managing the process from beginning to end right up to evaluating the success of the event and reporting my findings.I managed and developed new branded documentation – from stage 1 and seek effective advertising opportunities for recovery services.I also trained the whole BC Sales team across the UK at initial implementation of our new CRM system. Show less
  • Arriva Yorkshire
    Marketing Manager
    Arriva Yorkshire Jan 1997 - Jun 2004
    As Marketing Manager, I managed and supervised the Marketing Department and also the Customer Service team.My responsibilities included developing service promotions to increase brand awareness and bus usage. The department was responsible for producing promotional, customer information, and timetables.With the nature of the business, I had very constant liaising with local, national and trade media and was responsible for production of positive and providing a professional and… Show more As Marketing Manager, I managed and supervised the Marketing Department and also the Customer Service team.My responsibilities included developing service promotions to increase brand awareness and bus usage. The department was responsible for producing promotional, customer information, and timetables.With the nature of the business, I had very constant liaising with local, national and trade media and was responsible for production of positive and providing a professional and supportive statement to negative press information on a proactive or reactive basis.Whilst at Arriva Yorkshire, the company was the most successful in having positive information printed in a number of publications than any other Arriva subsidiary in the UK.I was required to provide a smooth flow of information to both internal and external customers. My marketing initiatives, particularly internal activity, had been reproduced by other subsidiaries across the Arriva group in the UK.I developed contra partnerships with local leisure, retail, sport and entertainment organisations. Joint advertising ventures, promotional partnerships, sponsorshipsI also developed partnerships and activities with local Authority. Close partnerships with WY Passenger Transport Authority and WY PoliceI managed the updating and creation of local Arriva website. Development of the site from beginning to end and also became involved with development of the Intranet site.I designed, implemented and provided analysis for targeted customer surveys on service quality, travel patterns and campaign effectivenessIn additon to this, I provided analysis for patronage and revenue figures on key corridors and present a weekly/monthly summary to the Managing Director and our Head Office.Whilst at Arriva Yorkshire, I won a number of marketing awards at the Bus Industry Awards including ‘Kids for a Quid’ campaign successfully increasing revenue throughout the school holidays. Show less
  • Balfour Beatty Kilpatrick
    Project Coordinator/Adminstrator
    Balfour Beatty Kilpatrick Jul 1993 - Aug 1995
    Huddersfield, United Kingdom
    Managing drawing folder / registerPreparing handover packages for Commercial and Operations teamLogging Material test reports, quality paperwork etc so as to ensure traceabilityManaging Correspondence and general submitalsLiaising with client and sub-contractor doc controllersRecording Site records Recording Site teams and registering details with local authoritiesManaging at GRNs and POsHandle customer complaintsAdditional admin duties including managing… Show more Managing drawing folder / registerPreparing handover packages for Commercial and Operations teamLogging Material test reports, quality paperwork etc so as to ensure traceabilityManaging Correspondence and general submitalsLiaising with client and sub-contractor doc controllersRecording Site records Recording Site teams and registering details with local authoritiesManaging at GRNs and POsHandle customer complaintsAdditional admin duties including managing accounts whilst the Branch Manager was on holiday Show less

Gemma Lennon Skills

Business Development Contract Management Strategy Marketing Strategy New Business Development Project Planning Crm Management Customer Service Project Management Construction Market Research Public Relations Procurement Business Strategy Commercial Management Contract Negotiation Change Management Key Account Management Sustainability Internal Communications B2b Business Planning Negotiation Marketing Communications Account Management Market Planning Bim Sales Advertising Event Management Research Marketing Lead Generation Team Management Direct Marketing Marketing Management B2b Marketing Time Management Product Marketing Press Releases Adobe Indesign Stage 3 Nvq Level 3 Customer Care Rsa Understanding And Development Of Counselling Institute Of Direct Marketing Copywriting Product Development Customer Relations Chartered Institute Of Insurance Certificate In Proficiency

Gemma Lennon Education Details

  • Cambridge Professional Academy
    Cambridge Professional Academy
    Cim - Advanced Marketing
  • Wakefield College
    Wakefield College
    Cim - Marketing
  • The College Of West Anglia
    The College Of West Anglia
    Business Studies
  • Hammonds High School, Norfolk
    Hammonds High School, Norfolk
  • Maplewood Community School, Vancouver
    Maplewood Community School, Vancouver

Frequently Asked Questions about Gemma Lennon

What company does Gemma Lennon work for?

Gemma Lennon works for Embrace Steel Group

What is Gemma Lennon's role at the current company?

Gemma Lennon's current role is Group Marketing and Relationship Manager.

What is Gemma Lennon's email address?

Gemma Lennon's email address is le****@****ail.com

What schools did Gemma Lennon attend?

Gemma Lennon attended Cambridge Professional Academy, Wakefield College, The College Of West Anglia, Hammonds High School, Norfolk, Maplewood Community School, Vancouver.

What skills is Gemma Lennon known for?

Gemma Lennon has skills like Business Development, Contract Management, Strategy, Marketing Strategy, New Business Development, Project Planning, Crm, Management, Customer Service, Project Management, Construction, Market Research.

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