Gemma Lennon Email & Phone Number

Denby Dale, Gb

Managing Marketing activities for Embrace Steel and subsidiary companies Hambleton Steel offering design & build structural steel solutions and Shufflebottom offering kit and structural steel solutions for agricultural, industrial, commercial. Both throughout the UK.• Managing all Marketing activities for all 3 companies• Develop and manage Marketing and BD strategy across the Group• Provide Marketing/BD solutions to reach strategy business objectives set• Brand management… Show more Managing Marketing activities for Embrace Steel and subsidiary companies Hambleton Steel offering design & build structural steel solutions and Shufflebottom offering kit and structural steel solutions for agricultural, industrial, commercial. Both throughout the UK.• Managing all Marketing activities for all 3 companies• Develop and manage Marketing and BD strategy across the Group• Provide Marketing/BD solutions to reach strategy business objectives set• Brand management and development incl. ESG development• Providing external comms solutions and online presence for all companies from website to social media• Technical l project capability copywriting, design and communicationSkills: Team Management · Marketing Management · Marketing Campaigns · Strategic Marketing · Search Engine Optimization (SEO) · Social Media Marketing · Business Development · Marketing Strategy · Social Media Measurement · KPI Implementation Show less

Strategic Marketing · Relationship Marketing · New Business Development · B2B Marketing Strategy

South Yorkshire, England, United Kingdom

Managing Marketing activities for Billington Holdings Plc and subsidiary companies including Billington Structures, Marshall Steel Stairs, easi-edge, hoard-it, Shafton Steel services, Tubecon Specialist structural steel.• Managing all Marketing activities for 8 companies under Plc• Managing a Marketing team of 2, marketing plan/budget• Presenting Marketing goals to full Board monthly/present annually• Collaborate with SEO support to integrate data-driven insights into… Show more Managing Marketing activities for Billington Holdings Plc and subsidiary companies including Billington Structures, Marshall Steel Stairs, easi-edge, hoard-it, Shafton Steel services, Tubecon Specialist structural steel.• Managing all Marketing activities for 8 companies under Plc• Managing a Marketing team of 2, marketing plan/budget• Presenting Marketing goals to full Board monthly/present annually• Collaborate with SEO support to integrate data-driven insights into marketing campaigns and messaging.• Work with the sales teams, aligning Marketing activities• Brand management and development incl. ESG development• Group company understanding of services, competition, industry, goals, KPIs• Providing online presence for all companies from website to social media• Technical and project copywriting and Marketing production• Full Internal comms management i.e. events, TV, news to nearly 500 employees• Investor Relations support Show less

West Yorkshire, England, United Kingdom

I care about best practice, quality delivery and ROI, bringing integrated value together. I have over 25 years of experience in business development and marketing, covering stakeholder marketing, prospect engagement and lead generation in B2B and B2C. Best practice is key to business profitability and longevity and with my 25 years marketing experience, I can help with service strength and consistency through many capability avenues and tools.I manage, introduce and… Show more I care about best practice, quality delivery and ROI, bringing integrated value together. I have over 25 years of experience in business development and marketing, covering stakeholder marketing, prospect engagement and lead generation in B2B and B2C. Best practice is key to business profitability and longevity and with my 25 years marketing experience, I can help with service strength and consistency through many capability avenues and tools.I manage, introduce and develop long-term opportunities from new business to maintaining quality relationships with existing contacts. I believe in transparency and providing focussed bespoke information that is timely and relevant.I recently upskilled my digital marketing capabilities through CIM to support key online measurements and success. Show less

Barnsley, England, United Kingdom

Was contacted and asked by previous Director to join the company. Marketing due diligence/audit for acquired companies and new residential developments across the UKInvestor/funding sourcing/event organisingLand searching and engagementStakeholder engagement with all stakeholders for new developments.Developing new relationships and continue to develop effective existing relationships for the company Speak directly to developers, clients, surveyors… Show more Was contacted and asked by previous Director to join the company. Marketing due diligence/audit for acquired companies and new residential developments across the UKInvestor/funding sourcing/event organisingLand searching and engagementStakeholder engagement with all stakeholders for new developments.Developing new relationships and continue to develop effective existing relationships for the company Speak directly to developers, clients, surveyors, project managers/consultants and architects with ways we can work reciprocally and effectively on a long term basis. Manage pre qual and expression of interest stages from receiving, understanding what is required, preparing and actioning requirements, producing information and answers from beginning to end. **team made redundant due to insolvency** Show less

Bradford, England, United Kingdom

Reporting to the Managing Director, my responsibilities include all marketing and brand activities as well as managing sales from cold to a full lead and meeting attendance. As wellas sales, I was responsible for the a marketing team.Working closely with the Senior team and supporting all with market leading marketing and brand development for Expect Distribution.Expect Distribution, a highly successful Logistics and Transportation provider based in Bradford working UK-wide… Show more Reporting to the Managing Director, my responsibilities include all marketing and brand activities as well as managing sales from cold to a full lead and meeting attendance. As wellas sales, I was responsible for the a marketing team.Working closely with the Senior team and supporting all with market leading marketing and brand development for Expect Distribution.Expect Distribution, a highly successful Logistics and Transportation provider based in Bradford working UK-wide. Having 30 years of experience, as well as three extensive locations offering very large-scale warehousing solutions and Contract Logistics. Show less

Leeds, United Kingdom

Responsible for overseeing all marketing activities/business development from development the company marketing & business development strategy to managing and implementing remits meeting the company's business plan as well as developing a positive brand for the company. Work closely with the Managing Director to devise and implement an effective marketing plans and expansion strategy, developing client relationships and information sources to ensure early awareness of opportunities arising due… Show more Responsible for overseeing all marketing activities/business development from development the company marketing & business development strategy to managing and implementing remits meeting the company's business plan as well as developing a positive brand for the company. Work closely with the Managing Director to devise and implement an effective marketing plans and expansion strategy, developing client relationships and information sources to ensure early awareness of opportunities arising due to economic and sector change and development.My biggest success was introducing the company to many contacts and new contacts such as a major developer within Leeds responsible for major office investment as well as surveyors. Brought on a major 64 bedroom care home project as well as industrial and business park opportunities. And meeting together with contacts at CRT who provided 4 different opportunities to their sites. Show less

Leeds, West Yorkshire, United Kingdom

Jupiter Construction were still a micro business wanting to grow. I came in to help out with the BD and Marketing strategy, setting up various systems from tender tracking, case studies to KPIs. I also set up a technical portfolio of information for PQQ's and Bid submissions ensuring that there was a set of quality documents and model information. I had known the MD and Owner from a previous company where we worked together before he decided to set up on his own. He asked if I would… Show more Jupiter Construction were still a micro business wanting to grow. I came in to help out with the BD and Marketing strategy, setting up various systems from tender tracking, case studies to KPIs. I also set up a technical portfolio of information for PQQ's and Bid submissions ensuring that there was a set of quality documents and model information. I had known the MD and Owner from a previous company where we worked together before he decided to set up on his own. He asked if I would come and help him set up his BD activities and give support through that initial period.My biggest success was introducing Jupiter to a major developer in the Yorkshire region and opening their potential to industrial projects. Show less

Wakefield, United Kingdom

Britcon is a building, civil engineering and structural steelwork contractor part of an Umbrella group, HG Group.My roles involved the continued support of Britcons growing business as well as achieving financial growth. Through researching and understanding current markets, I help the company define strategic goals, build key customer relationships, identify business opportunities, negotiate and close business opportunities and continue to maintain extensive knowledge of current market… Show more Britcon is a building, civil engineering and structural steelwork contractor part of an Umbrella group, HG Group.My roles involved the continued support of Britcons growing business as well as achieving financial growth. Through researching and understanding current markets, I help the company define strategic goals, build key customer relationships, identify business opportunities, negotiate and close business opportunities and continue to maintain extensive knowledge of current market conditions. Working together with the internal team, I also support and work together with the team to increase sales opportunities and maximise revenue for the company.To achieve this, I find potential new customers presenting to them, ultimately converting contacts into clients, and continue to grow business in the future. I also help manage existing clients and ensure long satisfied and positive relationships for Britcon. My biggest success was bringing on board a 3 year contract with McCains, to support them with the civil engineering upgrades part of their £100m programme. Show less

Wakefield, United Kingdom

Specialist Surfacing macadam (tarmac) surfacing and planning company based in Wakefield and Scunthorpe and operating nationally. I had been asked by the Hunt Group, to continue developing Specialists business strategy through introduction of new clients as well as researching opportunities which they should be considering within their strategy going forward.I worked with the Senior team to help introduce them to new markets and contacts.My biggest success here was… Show more Specialist Surfacing macadam (tarmac) surfacing and planning company based in Wakefield and Scunthorpe and operating nationally. I had been asked by the Hunt Group, to continue developing Specialists business strategy through introduction of new clients as well as researching opportunities which they should be considering within their strategy going forward.I worked with the Senior team to help introduce them to new markets and contacts.My biggest success here was introducing Specialist Surfacing to Highways England and getting the team along to see the major improvements team to talk about the work they had planned and how Specialist could be involved. Show less

Northern United Kingdom

Senior Project Consultant - Saracen Interiors (Interior Design & Fit-out) Aug 14 – Aug 15Managing the Northern division and development of all client base from inception to completion as well as aftercare for their workplace designs, fit out, refurbishment and relocation projects. Establishing relationships through providing a consistent professional service on behalf of Saracen as well as helping establish routes with a number of regional influencers. National Business &… Show more Senior Project Consultant - Saracen Interiors (Interior Design & Fit-out) Aug 14 – Aug 15Managing the Northern division and development of all client base from inception to completion as well as aftercare for their workplace designs, fit out, refurbishment and relocation projects. Establishing relationships through providing a consistent professional service on behalf of Saracen as well as helping establish routes with a number of regional influencers. National Business & Marketing Development Manager – Spring Build & Interiors (FM and interiors) Aug 13 – Aug 14Clients management of HSBC, First Direct, Yorkshire Building Society, Lidl as well as support of Sainsburys, Huddersfield Town. Help grow a valued group of contacts and help with their marketing and wider customer relationship building. Having specific knowledge of the construction industry and market as well as an already established customer base, they could see I would be able to assist with their strategy and vision for the organisation. In addition, supported the development of Spring Partners marketing strategy meeting the companies objectives and vision.Business Development Consultant – DSD Doors (commercial door manufacturer) Jan 14 – July 14 - referred by Spring, helped develop their BD plan and introduce them to contacts and increase their client base. Developed a CPD program. Show less

United Kingdom

Providing service to the BIM4SME working group, set up by the Government BIM Task Group.I work together with a cross section of individuals from various SME backgrounds and disciplines including federations and other representative bodies who have large memberships of SMEs. As with the other steering group members, I contribute to the development of the group on a voluntary basis giving time for free (much at weekends and evenings) and contribute because I believe the benefits… Show more Providing service to the BIM4SME working group, set up by the Government BIM Task Group.I work together with a cross section of individuals from various SME backgrounds and disciplines including federations and other representative bodies who have large memberships of SMEs. As with the other steering group members, I contribute to the development of the group on a voluntary basis giving time for free (much at weekends and evenings) and contribute because I believe the benefits of BIM can contribute to all parts of the construction industry in many ways, help us become a leading industry within construction and property management. Show less

Yorkshire, United Kingdom

Responsible for researching quality clients needs and wants, ensuring we are in a position to cater for them, and bringing those in to the business. Ensuring that new clients fit within the group aspirations in terms of public/private split and in accordance with the sector strategy.Responsible for managing our existing clients and meeting their needs and requirements through matching our service to theirs.Responsible for the development of a comprehensive set of… Show more Responsible for researching quality clients needs and wants, ensuring we are in a position to cater for them, and bringing those in to the business. Ensuring that new clients fit within the group aspirations in terms of public/private split and in accordance with the sector strategy.Responsible for managing our existing clients and meeting their needs and requirements through matching our service to theirs.Responsible for the development of a comprehensive set of contacts including developers, consultants, surveying practices, architects and clients.Accountable for the research and composition of Nu Constructions marketing strategy meeting the companies objectives and vision.Responsible for raising the profile of NU Construction in the Northern area. Show less

Bradford, United Kingdom

(Marketing and Stakeholder management)My responsibilities included business development and marketing activity for the company throughout the UK.I developed business contacts with existing and potential customer’s at all appropriate levels through constant and regular contact and face to face meetings. I also identified new and potential clients and proactively develop customer relationships. Through this, I reviewed and identified to the company, suitable prospective customers to… Show more (Marketing and Stakeholder management)My responsibilities included business development and marketing activity for the company throughout the UK.I developed business contacts with existing and potential customer’s at all appropriate levels through constant and regular contact and face to face meetings. I also identified new and potential clients and proactively develop customer relationships. Through this, I reviewed and identified to the company, suitable prospective customers to develop for the medium and longer term.To continue to keep up to date with industry activities, I regularly attended construction industry seminars and conferences. I constantly reviewed and kept up to date with relevant developing sectors and client activity.I implemented and developed strategies as envisaged in the strategy plan, positioning the business achieving its order volume. I worked to enquiry targets maintaining key enquiry profitability, monitor order statistics and discuss market matters at weekly sales meetings with the technical and design teamI made regular site visits to generate photographic and information for case study and testimonial records.The company had no previous marketing activity in place, therefore I developed and managed a marketing strategy, plan and all activity from audit to tactical stage as well as introduced new marketing communications to the company. I produced all marketing activity in-house from planning, concept, design and distribution.I managed and help develop a new CRM system for the company as well as manage the CMS for our website.Winner of Contract Journal Environmental Leadership Award 2007 and Structural Steel Design 2009 Show less

My role meant I needed to produce and manage marketing activity plans from audit to tactical stage in relation to Business Continuity and the importance of.I implemented and managed campaigns utilising Pivitol MarketFirst system.Constant liaising with the PR Agency to organise proactive press coverage for Business Continuity.I had constant communication with the BC Managing Director and the sales team across the UK to discuss appropriate marketing activity and tools to… Show more My role meant I needed to produce and manage marketing activity plans from audit to tactical stage in relation to Business Continuity and the importance of.I implemented and managed campaigns utilising Pivitol MarketFirst system.Constant liaising with the PR Agency to organise proactive press coverage for Business Continuity.I had constant communication with the BC Managing Director and the sales team across the UK to discuss appropriate marketing activity and tools to assist. I visited the sales team on a one to one basis regularly; to discuss marketing requirements and new activity.It was my responsibility to review the Business Continuity market and competitor activity and feedback findings to the BC Managing Director and Marketing Director.I prepared for and arrange appropriate events, exhibitions for the company across the UK, managing the process from beginning to end right up to evaluating the success of the event and reporting my findings.I managed and developed new branded documentation – from stage 1 and seek effective advertising opportunities for recovery services.I also trained the whole BC Sales team across the UK at initial implementation of our new CRM system. Show less

As Marketing Manager, I managed and supervised the Marketing Department and also the Customer Service team.My responsibilities included developing service promotions to increase brand awareness and bus usage. The department was responsible for producing promotional, customer information, and timetables.With the nature of the business, I had very constant liaising with local, national and trade media and was responsible for production of positive and providing a professional and… Show more As Marketing Manager, I managed and supervised the Marketing Department and also the Customer Service team.My responsibilities included developing service promotions to increase brand awareness and bus usage. The department was responsible for producing promotional, customer information, and timetables.With the nature of the business, I had very constant liaising with local, national and trade media and was responsible for production of positive and providing a professional and supportive statement to negative press information on a proactive or reactive basis.Whilst at Arriva Yorkshire, the company was the most successful in having positive information printed in a number of publications than any other Arriva subsidiary in the UK.I was required to provide a smooth flow of information to both internal and external customers. My marketing initiatives, particularly internal activity, had been reproduced by other subsidiaries across the Arriva group in the UK.I developed contra partnerships with local leisure, retail, sport and entertainment organisations. Joint advertising ventures, promotional partnerships, sponsorshipsI also developed partnerships and activities with local Authority. Close partnerships with WY Passenger Transport Authority and WY PoliceI managed the updating and creation of local Arriva website. Development of the site from beginning to end and also became involved with development of the Intranet site.I designed, implemented and provided analysis for targeted customer surveys on service quality, travel patterns and campaign effectivenessIn additon to this, I provided analysis for patronage and revenue figures on key corridors and present a weekly/monthly summary to the Managing Director and our Head Office.Whilst at Arriva Yorkshire, I won a number of marketing awards at the Bus Industry Awards including ‘Kids for a Quid’ campaign successfully increasing revenue throughout the school holidays. Show less

Huddersfield, United Kingdom

Managing drawing folder / registerPreparing handover packages for Commercial and Operations teamLogging Material test reports, quality paperwork etc so as to ensure traceabilityManaging Correspondence and general submitalsLiaising with client and sub-contractor doc controllersRecording Site records Recording Site teams and registering details with local authoritiesManaging at GRNs and POsHandle customer complaintsAdditional admin duties including managing… Show more Managing drawing folder / registerPreparing handover packages for Commercial and Operations teamLogging Material test reports, quality paperwork etc so as to ensure traceabilityManaging Correspondence and general submitalsLiaising with client and sub-contractor doc controllersRecording Site records Recording Site teams and registering details with local authoritiesManaging at GRNs and POsHandle customer complaintsAdditional admin duties including managing accounts whilst the Branch Manager was on holiday Show less

Chartered Institute Of Marketing-Advanced Diploma, Cim - Advanced Marketing

Chartered Institute Of Marketing, Cim - Marketing

Business Studies

Education record

Education record