Gemma Matthews Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

- Coordinated insights-led strategic planning for Amazon Fresh Stores and Online Grocery Delivery Service.- Managed a team of 5 to drive growth through customer, market, and supplier insights.- Developed a three-year growth proposition, contributing to a cultural shift in customer consideration.

- Built a team to integrate customer insights into business decision-making.- Delivered a promotional strategy that contributed to a 12.6% increase in sales in 2022.- Implemented Machine Learning for personalized promotions, achieving 76% above plan.

London, United Kingdom

- Launch team of 'Just Walk Out' technology in the UK.- Managed cross-functional retail processes and developed automation opportunities.- Successfully launched the first Amazon Fresh Store in the UK in March 2021.

London, United Kingdom

UK lead for the implementation of a multi-year change management and technical project focused on delivering increased standardisation and automation for Marketing to allow retail team members to spend more time performing tasks that drive business goals, optimisation of automated to content drive incremental value to the business and vendor-facing tools empowering suppliers to have greater control of their marketing content on Amazon.co.uk, directly accountable to the UK Media Director and Country Manager.• Communicating product vision to senior leadership and determining roll out strategy for UK• Setting adoption and engagement KPIs to measure success of product implementation reviewed via weekly / monthly / quarterly business rhythm• Liaising across multiple retail categories, functions and external strategic partners world-wide and managing feedback• Assessing impact of developments on each retail category strategy and developing risk mitigation strategies to ensure smooth transitions during project delivery for internal stakeholders and external customers• Identifying customer and vendor needs not met by current roadmap, scoping additional requirements and building business cases to support prioritisation• Creating and delivering education curriculum for internal and external stakeholders

London, United Kingdom

Developing a business model to enable entertainment franchise owners to raise their brand profile on Amazon with the objective of driving growth across multiple retail categories (media entertainment, toys, clothing, FMCG) and increasing advertising revenue through Amazon Advertising and improving the on-site customer experience for fans of Entertainment Media franchises (e.g. Star Wars, Harry Potter)• Working with franchise brand partners such as Disney, Penguin Random House, Universal Studios, Warner Brothers, Activision, PlayStation and Lego to develop and refine Amazon’s franchise proposition• Working with new channels and devices (i.e. Alexa, Fire TV, Prime) to develop proposition for strategic partners• Scoping improvements to site infrastructure to improve cross-channel shopping experience and managing development roadmap, using customer insights analysis and usability studies to inform prioritisation

London, United Kingdom

• Subject matter expert in mobile, tablet and app customer experience for Entertainment Mediao Owner of the roadmap for Entertainment Mediao Designing and implementing test strategyo Using Customer journey insights analysis to scope site experience developments in order to remove friction from customer conversion funnelo Down-stream impact analysis to identify customer High Value Actions to build digital and physical customer acquisition and retention strategyo Multi-channel pipeline mapping to understanding customer interactions across website, apps and offline• Launch Team for Amazon Music streaming service and app: coordinating UX requirements and testing for physical music customers between US tech teams and physical and digital music teams across EU• Vinyl P&L: Responsible and accountable for strategic direction, demand, availability and profitability of category• Market trends research, analysis and reporting to inform future strategic direction of Music category• Marketing Account Manager for Universal Music Group and subsidiary labels• People manager, coach and mentor

Slough, United Kingdom

• Customer Behaviour Project: lead on pan-EU project to understand more about the Books customer and their relationship with Digital, resulting in CCR (Customer Conversion and Retention Dashboard)• Created model to measure long-term impact of editorial content on customer purchasing behaviour• Launched a mobile first site development strategy for Books, recommending site experience developments to improve customer experience, plan implemented by the rest of the Entertainment Media product family

Swindon

• Liaison with Marketing & Catalogue Managers to agree the online trading plan by brand and to develop online strategy• Holding weekly trade meetings with e-commerce, marketing and production teams• Creating and maintaining promotional planner and developing promotional strategy• Analysing product performance and customer buying behaviour to make recommendations to maximise sales, including promotions and range extensions• Visually merchandising and optimising product, category and landing pages• Reporting on online performance• People manager

• Setting team KPIs and monitoring adherence to them• People Manager• Functional lead in project to upgrade our content management systemo Owner of development roadmap o Senior stakeholder communication and accountabilityo Process mapping and change / management

Swindon, United Kingdom

• Overseeing stock levels, selecting products to feature on homepages and as part of email and PPC campaigns Reporting daily on sales and campaign analysis • Owner of promotional and clearance pricing strategy• Search merchandising and content creation, categorising product and selecting up sells

Swindon, United Kingdom

Swindon, United Kingdom

London, United Kingdom

Managing content for lingerie and accessories; Managing samples and co-ordinating photo shoots, editorial and product copywriting, range planning with suppliers, buying and merchandising, monitoring competition and undertaking usability studies

Bachelor Of Arts (B.A.), Archaeology And Ancient History, 2:1

Postgraduate Certificate In Human Rights And Development, Development Economics And International Development, Pass

Education record