Gemma Rasmussen Email & Phone Number

Wellington, Wellington Region, New Zealand

As the head of research and advocacy, I'm responsible for leading the investigative, advocacy, communications and market research team. Key highlights of this role include:- Helping steering the direction of the organisation as a member of the executive leadership team- Boosting our advocacy engagement, including getting 78,000 New Zealanders to sign our supermarkets petition- Introducing data-based decision making through the role of out a quarterly nationally representative sentiment tracker - Introducing human interest focused storytelling to Consumer magazine - Growing our advocacy engagement from a few hundred supporters to tens of thousands- Executive producing inhouse podcast 'Consume This' which lead to a NZ Podcast gold award for the climate category- Tripling Consumer NZ's media presence and bolstering the profile of the chief executive and talented staff members

Sydney, Australia

Company spokesperson with interviews on the ABC, Sunrise, Channel Seven News, The Today Show and A Current Affair, etcStrategic communications planningManagement of Public Relations team Day-to-day media management - fielding inquiries and proactive media pitching Strategic social media managementManagement of research and consumer insightsProject management of Mozo podcast

Strategic communications planningManagement of public relations teamDay-to-day media management - fielding enquiries and proactive pitchingManagement of media calls, previews and opening nightsStrategic social media managementDevelopment and implementation of media training workshopsProject manager of editorial partnerships and influencer program

Strategic communications planningDay-to-day media management - fielding enquiries and proactive pitchingDevelopment of creative ideas and newsworthy content for release across editorial, social media and eventsManagement of media calls, previews and opening nightsDevelopment and implementation of media training workshopsProject manager of editorial partnerships and influencer program

Writing published in:Stuff.co.nzNews.com.auCourier MailJapan TodayThe PostB&TThe New DailyMoney magazineConsumer magazine Perth NowMalaysia ChronicleComplete Weddings magazineSurface Asia magazineMetropolis magazineCatalogue magazineGaijin PotArts collaborative Super YouthVICE bloggers networkAlways Sometimes AnytimePersonal blog selected as one of fifty top Australasian popular culture blogs for the VICE blogging network.

Account managementStrategic communications planningCrisis Management Editorial generationJournalist liaisonEvent managementFundraising for non-for-profit through communications campaignsManaging multiple client account prioritiesDeveloping and running media training workshops for businessesAnalytics and data analysis for mediaProject managementWriting for SEO

Sydney, Australia

Strategic communications planningWriting media releases and liaising with journalistsEvent management of key CHOICE events e.g. The Shonky'sAnalytics and data analysis of mediaEditor of internal newsletterDigital content management Managing intranet content, working in CMSDeveloping and running media training workshops for media spokespeopleBlogging for CHOICE websiteSocial media managementWriting for SEOWorking in InDesignProject management of CHOICE involvement with ABC's The Checkout and The Shonky'sShooting CHOICE videos for mediaEditing videos in Final Cut ProIllustration for CHOICE features

Wellington, New Zealand

Writing media releases Event Management of key fundraising eventsMedia Analysis and tracking of KPI’sSocial media engagementUploading and editing to company intranetFielding journalists callsProject managing the internal annual review publicationEvent management of artistic sector (artist, band)Developing internal visual identity and branding alongside Saatchi and SaatchiAssisting development of a three-year communications planOverseeing print collateral

Wellington, New Zealand

Management of art editorialProviding thematic direction for a team of writers and designersFeature writingProofreading, editingVisual identity and brand developmentEvent management of magazine launch parties This was a magazine I cofounded, growing it from a small independent publication to a well loved nationally distributed magazine. In this role I successfully promoted the Fluro brand and organised events in partnership with high profile brands such as 42 Below Vodka, Red Bull and Ruby, a New Zealand fashion brand.

Wellington, New Zealand

Writing job descriptionsWord editingInterviewing an eclectic mix of people about the day-to-day functions of their jobs and transcribingWord, Excel and Photoshop were used extensively.

Palmerston North, New Zealand

Planning, writing and editing youth focused editorial for the supplementary teen magazine inside the Manawatu Standard.