Gemma Hall Email & Phone Number

Blackpool, United Kingdom

• Supporting the Head of Marketing - Education by setting and owning the brand plans for StudyLink.• Contributing to the brand strategy and leading on the communications channel mix and development to drive customer engagement and maximise our sales performance.• Development, co-ordination and management of multi-channel marketing communications for StudyLink to to agreed timescales, budget and brand guidelines.• Collaborating with our Customer Account Management and Account… Show more • Supporting the Head of Marketing - Education by setting and owning the brand plans for StudyLink.• Contributing to the brand strategy and leading on the communications channel mix and development to drive customer engagement and maximise our sales performance.• Development, co-ordination and management of multi-channel marketing communications for StudyLink to to agreed timescales, budget and brand guidelines.• Collaborating with our Customer Account Management and Account Executive teams to develop and utilise competitor and market insight.• Reviewing product, sales and marketing performance to drive improvements to our marketing communications, and inform our product development plans.• Campaign development (from concept through to execution).• Adherance and enhancement of brand guidelines to deliver professional and engaging marketing communications with a consistent brand identity.• Development of our marketing approach for highly personalised and target campaigns, designed for the varying stages of the customer journey.• Building relationships with external organisations to build brand equity, including obtaining beneficial partnerships with the EAUC and AoC.• Being an ESG Activator by contributing to our group-wide strategy and successfully taking it to market in the higher education sector. Show less

Blackpool, United Kingdom

Work with the product & marketing team to deliver the annual marketing plans for Studylink Tours and NST. Manage the product offering for Studylink Tours and selected NST subjects, ensuring it is relevant, meets customer needs and achieves business volume and profit targets.• Gather and interpreting market data and obtaining customer insight.• Developing partnerships with educational associations. • Organise and attend conferences.• Conduct research for marketing… Show more Work with the product & marketing team to deliver the annual marketing plans for Studylink Tours and NST. Manage the product offering for Studylink Tours and selected NST subjects, ensuring it is relevant, meets customer needs and achieves business volume and profit targets.• Gather and interpreting market data and obtaining customer insight.• Developing partnerships with educational associations. • Organise and attend conferences.• Conduct research for marketing projects.Development, co-ordination and management of multi-channel marketing communications to agreed timescales, budget and brand guidelines. • Develop & agree campaign brief in line with Marketing & Product objectives. • Work on creative design briefs for in-house designers.• Copywriting in-line with brand guidelines.• Co-ordination of print & mailing activities.• Co-ordination of e-marketing campaigns.• Co-ordination of website updates.Management and development of the product offering for Studylink Tours and selected NST subjects in-line with business objectives.• Monitor and review product performance and take relevant action to ensure targets are achieved.• Develop existing and new product to complement the product portfolios.• Deliver internal product training and product launches.• Manage product content on internal systems to ensure it is relevant and up to date. • Develop working relationships with teacher and lecturer consultants to support market research projects and to assist in developing products. Show less

Blackpool, United Kingdom

Key responsibilities include:Planning and managing the company's appearance at the largest industry exhibition in Europe, including working with third party suppliers for all elements of the stand build, creating graphic design briefs, managing employees on the stand and ensuring the smooth running of the event. Working on the annual SPS catalogue, which includes sourcing print, briefing the design team, creating new and interesting product content, sourcing photography and… Show more Key responsibilities include:Planning and managing the company's appearance at the largest industry exhibition in Europe, including working with third party suppliers for all elements of the stand build, creating graphic design briefs, managing employees on the stand and ensuring the smooth running of the event. Working on the annual SPS catalogue, which includes sourcing print, briefing the design team, creating new and interesting product content, sourcing photography and proof-reading.Planning and implementing the email campaigns based on stock availability, production capacity and sales objectives. Creation of comprehensive e-shot briefs for our internal design team.Evaluating and reporting on the success of email campaigns, to improve deliverability and click-through rates to key audiences. Leading the department's Marketing Admin Assistants, including delegation of work to suit individual skills and providing support when required.Briefing adverts to design and creating compelling and useful editorial content for various industry magazines. Involvement in the development of a new ERP system and integrated website, working with other departments and building an effective partnership with our external web developer. Implementing the successful launch of the website to internal departments and customers within the UK and Europe. Identifying improvements to the existing site to enhance customer experience.Managing the appearance of the company’s product portfolio across a range of third party catalogues. Analysis on the return on investment by reviewing annual sales by product and customer. Show less

Experience within a busy marketing department specialising in business to business marketing. Key roles include creating design briefs for both internal graphic designers and external creative agencies, organising direct mail campaigns, involvement in email campaigns including analysis, updating website content on a regular basis, liaising with industry catalogue groups, copywriting and press releases.