Gená Kimbrough Email & Phone Number

Los Angeles, Ca, Us

United States

Los Angeles Metropolitan Area

Los Angeles, California, United States

Spearhead creation and implementation of marketing strategies for Ciroc while leading a team of 2 and coordinating with director to craft US market-centric brand plans. Guided these marketing initiatives in sync with Diageo's and Sean 'Diddy' Combs' vision to ensure the brand's message resonated with target demographics. Developed and deployed content to establish the brand's presence by working alongside internal stakeholders and external partners.• Showcased highest-selling SKU products and Ciroc cocktails at Rolling Loud Festival in California, generating 3 billion impressions, rave reviews from partners, and 76% repeat order rate from consumers.• Steered launch of 3 new products - Spritz, Passion, and Honey Melon - which resulted in 90% depletion of initial Spritz inventory within first year, and staggering 60,000 of the 85,000 allocated Passion cases sold within just 6 months post-launch.

Los Angeles, California, United States

Promoted to senior position and moved to Los Angeles to lead an educational campaign highlighting impact of hip-hop on cognac consumption. Spearheaded launch of limited-edition bottle and orchestrated comprehensive marketing strategy for debut of Rémy Mixtape in California.• Surveyed and identified potential opportunities in 20–25 stores located in different zip codes than current investment region, generating comprehensive report for leadership team with strategic recommendations to redistribute resources.• Coordinated and successfully conducted trade events with budgets spanning from $10K to $250K, leveraging team collaboration for optimal outcomes.

New York City Metropolitan Area

Promoted to manage gin, rum, and liqueur portfolios across high-volume East Coast territory, encompassing key states from Maine to Florida.• Spearheaded Mount Gay brand reset through customized training sessions and localized marketing presentations, in addition to hosting large-scale tasting events (50-200 attendees), promoting brand awareness and stimulating business growth.• Launched innovative 'Margarita Mondays' initiative for Cointreau in NYC and Miami, forming strategic partnership with El Jimador to demonstrate product compatibility, and offering an $8 Mail-In Rebate coupon, resulting in creation of 60 floor displays and sale of an additional 300 cases.

New York City Metropolitan Area

Recruited to manage diverse portfolio across 10 states spanning open and control markets. Oversaw sales team of 12, holding weekly calls to evaluate brand requirements and allocate resources such as Point of Sale materials and Volume Allowance distributions.• Established synergy between sales and marketing departments, operationalizing global brand strategies at regional level.• Developed tailored sales sheets for 6–8 brands concurrently, aligning them with specific programmatic requirements.

New York, New York, United States

Led activations at Essence Festival in New Orleans, reaching active audience of 500,000. Invited key brands to introduce their products and engage with their target audiences. Ensured unique experiences for each client by setting activation guidelines and coordinating with facilities. Utilized creativity in campaign design to maximize ROI for every brand and enhance the festival experience.• Pioneered the design and implementation of inaugural beauty and style exposition, successfully raising over $10M in sponsorship funding.• Managed roll-out of activation and benefits packages for high-profile clients including Walmart, Procter & Gamble, and Revlon.

New York, New York, United States

Directed merchandising sales for tour events, with keen focus on appropriate artist allocations and revenue maximization. Facilitated press and media coverage for events, handling all aspects of talent and media logistics, from conducting photo shoots to drafting press releases and managing editorials.• Engaged in SXSW, successfully hosting Vibe House, a platform for booking and promoting talent via innovative digital invitations.• Implemented the use of digital invitations equipped with QR codes, not only to draw in attendees but also to gain valuable insights into consumer engagement.

New York, Ny

Supported the Senior Vice President of Marketing in developing and executing marketing campaigns for recording artists under the urban genre. • Facilitated all marketing campaigns, assets, deliverables, for all departments including publicity, radio, and sales for artists on roaster• Brainstormed all marketing, promotions and sale strategies to ensure artists’ goals were prioritized and properly aligned• Coordinated all logistics for artist related events

Promotions Coordinator supported the Senior Vice President of Rhythmic and Pop Radio. • Managed the production of promotion tools and merchandise for artist branding • Compiled and circulated weekly comprehensive one sheets and reports of all radio charts