Gene Brezenoff Email & Phone Number

Miami/Fort Lauderdale Area

Start-up online travel company selling all aspects of travel with a specialization in scuba diving and cruises. Responsible for development and implementation of all departments. Set-up network for work at home independent travel agent contractors. Developed agent compensation program, negotiated vendor contracts, website and online development. Increased sales every quarter to a projected sales forecast of more than $5 million in 2017.

Parkland, Fl

Business owner consultanting in the areas of operations, sales, business development, marketing and business start-up, with emphasis on business procedures, travel sales, call center sales and operations including ACD, CRM, OMS and GDS systems, reservation and accounting systems, website and online development, incentive travel and fulfillment programs, large groups and ship charters, snail mail, email, and direct contact campaigns, product development, agency commissions and contract negotiations, coop funding, marketing and advertising, print media and production, feasibility studies, fiscal planning and budgeting, P&L statement and analysis including complete financial management.Consulting for a variety of companies on and off-site: International Voyager, Cruise Direct, Cruise Connections Canada, ByeBye Now.com, All the Best Travel, Rita Orwell Travel, Cruises.com, CruisesOnly, Elite Island Resorts, JG Travel Group, Palm Beach Boat Club, Carnival Cruise Line, Norwegian Cruise Lines, Costa Cruises, Royal Caribbean International, JC Penney's Department Stores, Airline Promotions Inc. Tweeter Electronics, DC Financial Group, Home Care One and Cruise Industry Analyst for Gerson Lehrman (GLG Research) and The Society of Industry Leaders.

Deerfield Beach, Fl

Division of The Fair Weather Group, Elite Island Resorts (Owns and operates all-inclusive resorts through out the Caribbean).Began as a consultant to analize the structure and profitability to launch a host agencyDeveloped necessary procedures and guidelines to create a host travel agency modelResearched technology platforms, installed reservation & invoicing systems June 2011 appointed Director of Sales and Agent Development Established multiple agent sign up levels and agent commission structure for each level Built and launched a travel agent recruitment website highlighting the programs and benefits of enrollmentAuthored the operations, sales and booking procedure manuals along with the agent sign-up agreementsDeveloped and launched the individual agent website programImplemented marketing campaigns, press releases, trade ads and email blasts Recruited and signed-on travel agents based on skill-set qualifications and previously sold sales volumeConducted online webinars for recruitment and agent educational programs

Ft. Lauderdale, Fl

Privately Held; 501-1000 employees; Leisure Travel, Cruises & TourismDivision of World Travel Holdings, Home Based Division; Approximately 800 U.S. Franchises and 700 Independent Contractor (IC) Travel AgentsDirected day-to-day operation of the franchise and home-base, host agency division including all aspects of administration, sales and marketing. Prepared fiscal budget, division P&L statement, ROI analysis, kept within yearly budget allocations. Supervised the franchise sales team, independent agent recruitment team and the administrative support staff. Worked directly with off-site franchise attorney on FDD requirements and addressed all franchise compliance issues. Developed an on-line webinar sales presentation to prospective franchisees and IC travel agents. Worked with prospective franchisees including direct sales resulting in more than 120 franchises sold yearly. Responsible for design, content and placement of marketing materials, press releases and print production. Coordinated tradeshows and industry related events including display and personnel logistics. Managed a web development team creating two new, more interactive Franchise and IC Agent recruitment websites. Surpassed yearly unit sales goal by more than 25%, franchise unit sales of more than $2-2.5 million, resulting in travel product sales exceeding $10,000,000 per year.

Miramar, Fl

Start-up agency, 25 agents specializing in luxury travelResponsible for all aspects of reservation sales, and sales trainingWorked directly with agents to improve sales and sales techniques Introduced and implemented new reservation systemNegotiated tour operator, cruise line and travel insurance contractsImplemented changes necessary to increase overall agent productivity and efficiencyResponsible for agent's schedules and monthly commissions. Trained 25-35 agents specializing in all aspects of luxury travelWorked directly with clients to resolve booking and vendor issuesWorked with web developers to enhance company websites

Vancouver, Canada

Responsible for overall evaluation of company systems, operational procedures, website development, reservation sales team of 75 agents, and marketing focusWorked in a variety of areas to develop and implement changes necessary to increase overall company productivity and efficiencyWorked with agents evaluating strengths to better improve sales and sales techniquesDeveloped and implemented an agent mentor training programExpanded the responsibility of the customer service department further increasing agent productivityCreated and implemented a lead overflow desk to pre-qualify client inquiries to speed up sales process

Pompano Beach, Fl

Diverse responsibilities for start-up Internet based travel reservation center of 150 agents Negotiated contracts and commission rates with suppliersInvolved in a variety of developmental and implementation procedures for reservation center operations, reservation system, and agent trainingDeveloped, coordinated, and implemented the extranet website an internet-based back-office system for more than 450 franchise locations for the Cruise Holidays franchise division

Delray Beach, Fl

Among the first on-line cruise sellers. Expanded the sales team increasing productivity and closure percentage rate above 40%. One of the largest online cruise sellers, Responsible for operations, budgeting and financial forecasting of the cruise division including Supervision of a 40 seat travel agent call center. Enhanced the look of the websites creating a more interactive, user-friendly experience. Organized and restructured cruise division, significantly increasing “quote to sale ratio” through innovative e-mail response procedures. Increased profit yields an additional 5%, increased sales volume by more then 30%. Modified the booking program allowing for more accurate tracking and reporting. Increased customer acquisition and retention by developing several cross marketing incentive programs between the cruise, air, and hotel divisionsCompany sold to NLG/WTH-World Travel Holdings

Fort Lauderdale

First rookie cruise agent to become a member of the Million-Dollar Club for first year sales1989 promoted to Sales Director, 1992 to Vice President of Sales and MarketingEstablished new sales quotas, margins and commission matrix for agentsCruise and Vacation Sales in excess of $90 million, $1.5 million marketing budgetImplemented extensive sales training and mentor program for 75 - 100 agentsInstrumental in the development of a cruise agency specific reservation and accounting systemDeveloped and implemented a repeater and referral programCreated and maintained the Cruise More Club, a frequent travel rewards program significantly increasing customer acquisition and retention

Bachelor Of Science - Bs, Business

Graphic And Printing Production

Travel Industry Consultant