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Digital product and operations leader with over a decade of experience specializing in building purpose-driven teams that deliver consumer-centric innovation and scalable solutions. My personal passion is helping people find their truest form of expression. I believe that the future belongs to those who can harmonize their personal truths with their professional pursuits. I harness consumer insights and data to architect cross-functional digital solutions that scale globally, drive long-term impact, and transform how brands connect with users. I bridge the gap between consumer needs and business goals, creating future-proof experiences that resonate across cultures and markets.Key Accomplishments:• Global Strategy Development: Expertise in crafting and implementing enterprise-wide globalization strategies for content and experiences.• Leadership and Team Building: Proven ability to build, develop, and lead high-performing cross-functional teams across diverse subject matters. Passionate about utilizing design thinking, establishing growth mindset to create a fun, inclusive environment.• Data-Driven Decision Making: Skilled in conducting market assessments and leveraging data to inform strategic decisions and content strategies.• Content Strategy and Localization: Proficient in developing and optimizing content strategies for global markets, balancing cost-efficiency with market expansion.• Technical Strategy and Implementation: Experienced in unifying digital strategies across platforms, solving complex technical issues, and reducing technical debt.• Scalable Architecture Design: Adept at designing globally scalable digital experiences that minimize future maintenance and facilitate feature introductions.• Cross-Functional Collaboration: Skilled in aligning technology, business objectives, and KPIs across diverse teams and functions.• Cultural Intelligence: Expertise in elevating organizational cultural awareness and creating globally resonant digital experiences.• Portfolio Management: Proficient in managing diverse portfolios of digital products and experiences, optimizing resource allocation and prioritization for maximum impact and efficiency.• Innovation and Creative Problem Solving: Thought leader in applying design thinking principles to drive innovation and solve complex challenges across global digital landscapes.Korean-American. Texan roots. Portland-based. Outdoors enthusiast. Always exploring, always creating.
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Coach And StrategistNo ReallyUnited States -
Leadership & Business CoachSelf-Employed Aug 2024 - Present
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Director, GlobalizationNike Apr 2022 - Jun 2024- Product leader across consumer and employee facing experiences (e.g. Nike.com, Nike App, NRC, NTC, SNKRS, etal..)- Ensuring Global consumer insights are utilized across the SDLC- International UX at scale through platform solutions- Thought leadership re: intersection of culture and digital- Manage consumer experience for complex market expansionsBuilding and multiplying a culture of inclusion, growth, and fun. Passionate about employee engagement, DEI and coaching. -
Globalization Team LeadNike Feb 2018 - May 2022Lead the globalization of Nike digital experiences and high-impact portfolio initiatives.Unify Globalization across Digital to reach international consumers at scale and authentic to market needs.Manage a team across a portfolio of Nike experiences (Nike App, Nike.com, Retail, Running, Training, SNKRS, etc) and operational tools. Passionate about building a culture of inclusion, innovation, and self-awareness, and bridging personal and business growth. Establish data and analytics in Globalization. Build the foundation & team to bridge operational metrics to business KPIs.Turn global insights into actionable requirements and UX through outreach and team-to-team consulting.Bring a Global Mindset to how we design and concept for all audiences. Utilize key leverage points to create scalable solutions to increase our speed to global. -
Senior Globalization ManagerNike Jan 2015 - Jan 2020Globalizing a portfolio of digital products and content. Passionate about developing insights into global consumers to create deeper value for our users. Connected to consumers around the world in 20+ languages and in 150+ countries. Proven track record in people leadership and cross-cultural alignment across 20 global territory offices. Experience influencing Product, Design, Brand Marketing, and Geographies to create premium global products. Strong understanding of the complexities of digital experiences from Software Development Cycle through digital and social marketing. Including, maintaining global brand alignment/relevancy, CI/CD, Agile Development, and market-specific digital requirements. PRODUCT EXPERIENCE: -Nike NBA Connected Jersey Experience-NikeConnect App-Nike Training Club-Nike+ Fuel App-Nike+ Move-Nike+ Running App-Nike+ FuelBand SE-Nike+ Basketball App-Nike+ Kinect Training Apps-Nike+ Training App -
Sr. Localization ManagerNike Apr 2014 - Jan 2015 -
Localization ProducerNike Nov 2012 - Apr 2014 -
Insport Test LeadNike May 2012 - Nov 2012Validate user experience for large-scale global launch of new digital experiences paired with activity tracking for training and basketball. Design and create prototypes of next generation training experience. Develop beta programs to generate quant/qual recommendations to improve efficacy and engagement. UX expert for launch events and influencer marketing campaigns. -
Managing Director/Co-FounderTrust Co Sep 2012 - Oct 2015Portland, OrTrust Co, seeks to restore knowledge lost between generations. The axe is a shining example functionality in design. Holding one, you can feel the storied tradition of chopping and splitting. There is no piece of the axe that is excess. It is simplicity, beauty and utility all in one.Trust Co amplifies heritage, tradition, and quality in the digital age, that often obsesses over fleeting trends and disposable goods.- develop brand- content creation- develop products- build team- strategy and tactics (across the board)- social media- accting, etal
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Interim Assistant DirectorNortheast Coalition Of Neighborhoods Feb 2011 - May 2012Community Benefits & Community Initiatives for NE NeighborhoodsWork closely with Executive Director on special projects and provide direct support Develop internal processes for office management and administrationManage organizational books and assist with business developmentFacilitate and coach over a dozen Community Initiatives ProjectsDesign organizational collateral (brochures, flyers, etc)Program Manager, Solarize Northeast: Community driven solar, educating about residential solar and the benefits of organized bulk-purchasing. Responsible for RFP distribution/committee/selection; coordinating between the various partners; and developing/executing outreach plan. -
Marketing Director For Mba Capstone ProjectSlow Threads Jan 2011 - Jun 2011Slow Threads utilizes crowd sourcing to engage a community of designers, fashion enthusiasts online. Designers submit designs, get feedback from the community, and then designs are produced based on votes from the community through pre-ordering. Present overall business plan to panelists (including venture capitalists) Received marks for business idea creativity and interestIdentify market trends in fashion and online crowdsourcingDevelop marketing plan, strategy, tactics, etc.Worked virtually for 80% of project time
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Supplier RecruiterVia, Inc. Jun 2010 - Nov 2010 -
Legal AssistantSkj&H Nov 2008 - Nov 2009Draft and process dozens of legal correspondence and documents, daily Handle highly confidential legal documentsSupport the Senior Partner’s legal team
Gene Lee Skills
Gene Lee Education Details
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Sociology & American Studies
Frequently Asked Questions about Gene Lee
What company does Gene Lee work for?
Gene Lee works for No Really
What is Gene Lee's role at the current company?
Gene Lee's current role is Coach and Strategist.
What is Gene Lee's email address?
Gene Lee's email address is mr****@****ail.com
What is Gene Lee's direct phone number?
Gene Lee's direct phone number is +150353*****
What schools did Gene Lee attend?
Gene Lee attended The University Of Texas At Austin, Pinchot.
What are some of Gene Lee's interests?
Gene Lee has interest in Leatherwork, Design, Axes, Timbers, Soccer, Design Thinking, Basketball, Photography, Creativity, Camping.
What skills is Gene Lee known for?
Gene Lee has skills like Creative Sessions, Strategic Planning, Marketing Strategy, Photography, Business Planning, Strategy Facilitation, Visual Facilitation, Creativity, Sessions, Strategy, Marketing, Change Management.
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⛳️ Gene Lee
Seattle, Wa1hotmail.com6 +142564XXXXX
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