Gene Simpson Email & Phone Number

San Francisco Bay Area

Executive leadership responsibility for CompWest's growth and profitability in California and the Western States. Accountable for underwriting appetite, performance and results, loss control, and distribution management for the entire company.

Seattle, Wa

Recruited to develop product management discipline within the organization and lead key strategic initiative to drive growth and diversification through development of rules based underwriting, predictive analytics and process improvement. Responsible for defining product, target market segments, geographic priorities, pricing, distribution strategy and long term program implementation.

Seattle, Wa

Responsible for national General Liability book of business in excess of $1B, written across 4 legacy platforms and distributed through 8 regional companies and 30 regional offices. Part of team that developed national product management organization, and led team of product managers across all time zones whose responsibilities included:• New product and policy system development.• Product/market growth and segmentation strategies.• Rate adequacy analysis and profit improvement strategies.• Development and integration of automated UW and predictive pricing capabilities.

Conducted consumer research/development to strategically place commercial insurance products into target market segments. Focused on non-traditional distribution channels and consumer solutions for commercial insurance through technology and alignment with traditional target consumer products.• Researched and identified consumer needs and drivers for business insurance.• Created self-serve quote application for end-user.• Developed multi-channel distribution strategy to optimize product placement and growth opportunities.

Responsible for $35M in annual written premium across 30 states, managing rate levels and system performance in a highly automated underwriting and pricing environment. Worked closely with field leadership to develop a balanced strategy for fostering agent relationships while achieving growth, profit, and improving business quality.• Restored profitability with segmented pricing and underwriting.• Helped develop second generation predictive pricing model.• Refined UW process to drive pass rates to over 80%.

Responsible for over $65M in annual premiums across two national programs managed through three Program Administrators. Developed new products to maintain competitive advantage, and drove rate adequacy and risk selection discipline into book while maintaining collaborative partnership within alternative distribution model.• Drove 20% increase in written premium in 2 years.• Improved profitability through book segmentation and pricing analysis.• Developed products and strategies to maintain and increase market differentiation.

Seattle, Wa

Evaluated new business submissions for risk quality and pricing eligibility. Built and fostered strong relationships with agency plant to generate solid pipeline of opportunities. Executed on growth and profit objectives in concert with market cycles, company performance and overall strategic goals.