Genesee Jones Email & Phone Number

Leawood, Kansas, United States

Kansas City, Missouri, United States

• Develop media plans for digital campaigns suppoting client goals (branding / engagement, sales/ conversions, audience growth, etc)
• Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Work with Account Management team to generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies

Kansas City, Missouri Area

• Responsible for delivering presentations to clients and other project stakeholders while targeting both offline and online consumers through comprehensive marketing strategies.
• Play a key role in training, team structure, staffing needs, and long-term goal setting.
• Lead account management, strategy development, targeting, and campaign development for 30+ clients.
• Significantly increased traffic to the brand website of a client by 220% with a bounce rate decrease of 14% and 166% growth in leads generated.

• Held accountable for strategizing and managing digital, social media, and print campaigns for 40+ clients to promote company brand, image, and goals.
• Continuously analyzed campaign performance to identify trends, test strategies, and optimize plans.
• Collaborated with designers and editorial team on marketing materials while fostering relationships/partnerships throughout the community to drive results.
• Spearheaded initiative to track expenses with Excel & Google Sheets spreadsheets and reported on client budgets.

Kansas City, Missouri Area

• Purchased advertising space in newspapers and magazines while handling multiple projects and several clients simultaneously.
• Executed the launch of media campaigns between media, client services, and project stakeholders.
• Communicated between accounting department and clients to resolve invoice discrepancies.
• Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.