I am an experienced leader of the market research function and builder of strong research departments. I have a proven ability to design and execute strategic research programs which generate customer insights and provide thought leadership and strategic direction for brand and product development. A skilled manager, mentor and coach, I have developed talent and built high-functioning teams. I have worked in media and advertising agency environments, and have been successful with a variety of B2C and B2B clients.Specialties: Program development, research design, project management, statistical analysis, qualitative and quantitative methodologies, focus group moderating, in-depth interviews, account management and client relations, proposal writing, coaching, mentoring and talent development.
Listed skills include Focus Groups, Research Design, Marketing Research, Customer Insight, and 23 others.