Genese Scott Email & Phone Number

Lead research analysts in conducting customer and employee research to generate actionable insights in support of company goals. Oversee customer and employee panels, tracking studies and ad hoc qualitative and qualitative research. Partner with client organizations including Energy Efficiency, Low Income Programs, C&I and Advanced Meter to understand program goals, identify research needs and execute successful research programs. Build out the employee research function to efficiently gather feedback from employees on important topics. Help expand the department research role to serve a broader range of business partners and goals. Develop and mentor employees and team members to help improve skill sets and identify career goals.

Qualitative and quantitative research design and project management

Design and execute qualitative and quantitative research projects that uncover insights for product development, branding strategy, advertising concept testing, and website usability and other objectives.Comprehensive knowledge of research techniques, industry practices and emerging methodologies. Skilled focus group moderator and group facilitator.

Designed and managed qualitative and quantitative research studies for advertising agency clients and business development. Clients included Chase, Exxon, TeleCheck and Texas Instruments.

M.A., Advertising

B.S., Business Administration/Marketing

Activities and Societies: High Honors at Graduation