Geneva Savage Email & Phone Number

Linconshire

Oak Brook, Illinois, United States

Cary, Il

Provide consulting services for companies regarding market entry, market analysis, business strategy and execution.

Lake In The Hills, Illinois

Managed office furniture company including sales, marketing, product development, sourcing, operations, warehouse management and profit & loss (P&L).• Developed a customer base of wholesale, reseller and online customers through business development and marketing.• Globally-sourced and launched mid-market office furniture product line, ensuring business would be well-received and competitive in the marketplace.• Created and executed the marketing plan, including the production of catalogs, website, promotions, email marketing, and trade show promotion.

Greater Chicago Area

Designed and implemented sales and marketing strategies to grow US market, product development, sourcing, business development, P&L management, managed sales team. • Reversed declining business and grew business 20% each year.• Established US product line and managed modifications, meeting US market requirements.• Conducted market analysis and forecasting to set pricing and strategy for the US market.• Developed and implemented the marketing plan, including advertising, website development, catalog development, and trade show participation allowing us to add a new wholesale customer and increase sales within existing accounts.

Waukegan, Il

Developed consumer website for newly acquired product line. Re-invented new line of commodity products. Formulated marketing plan for recently acquired company and product line. •Strategized and created new brand, becoming foundation for new products being developed. •Generated strategy and produced retail booth for AARP consumer trade show, promoting three distinct brands and corporate brand.

Deerfield, Il

Managed a private-label furniture brand with a 300% growth in five years. Conducted market research, gap analysis, and developed products to fill market gaps. Introduced leading B2B flyers, and other marketing and sales support tools to grow brand. Developed digital assets for online marketing. Merchandised product in catalogs and promotional flyers. Set product pricing and managed margin targets. Created special pricing as needed to respond to regional competitive pressure. Worked with sources in China, Taiwan, Mexico, and the US to develop products.

Bachelor'S Degree, Marketing Management

Master Of Business Administration - Mba, Business Administration And Management, General