🎤Gene Rodriguez Miller Email & Phone Number

Lead Public Relations and External Communications functions, managing all media inquiries, speaking engagements, external communications strategy and execution for company leaders. Developed and implemented company-wide external communications guidelines, policies and processes for private equity-backed telecommunications startup. Executed corporate and local market PR plans to launch the brand and promote the company’s $2 billion investment in building a fiber broadband internet network in rural and suburban communities across 20 states — bridging the digital divide. • Provide communications strategy, counsel and media training for executive leaders. Proactively pitch executives, company successes and local market launches. • Write press releases, advisories, media pitches, FAQs, talking points and manage media requests, interviews and external speaking requests. • Mitigate reputational risk from network outages, customer complaints and regulatory/industry issues or challenges.

Comfortable on-camera presence Experience serving as a company spokespersonUnderstanding of video production requirementsAttention to detailExcellent communication skillsExperience working under tight deadlinesA sense of humor

Indianapolis, Indiana, United States

Led PR and Communications functions, managing all external and internal communications strategy and execution for company and executive leaders. Developed and implemented company-wide external communications guidelines and policies.• Provided communications strategy, counsel and media training for executive leaders. Proactively pitched executives, securing live interviews on CNBC, feature pieces on NBC Nightly News, in the Wall Street Journal and in the New York Times. • Wrote press releases, advisories, media pitches, FAQs, talking points, thought leadership articles, shareholder letters, CR reports and managed media requests and interviews. • Increased the number of press releases issued by 106% and increased media interview participation by top executives by 190% in the first year, significantly increasing reach and share of voice.• Established and managed trackable metrics to measure success of the PR and social media team and campaigns. • Propelled the launch of an expanded social media and digital marketing campaign promoting the company and leaders, increasing engagement by 116%; boosted link clicks by 223% and amplified video views by more than 2,200%.

Indianapolis, Indiana Area

Managed external communications strategy and execution for KAR Global, 20+ brands and its executives. Managed team that included a social media manager and public relations manager. Developed and implemented enterprise-wide media relations policies and procedures, managed social media audit and rolled out strategies.• Launched the successful KAR Brand Ambassadors program — associates who actively promoted company successes and industry news significantly boosting brand visibility across all social media channels.• Spearheaded fully integrated company rebrand campaign from KAR Auction Services to KAR Global, including the announcement of $80M KAR Global headquarters, earning a PRSA Pinnacle Award.• Facilitated media relations for company acquisitions, the international ADESA Europe brand launch, business unit spin-off, executive leadership changes, CSR partnerships, and natural disaster mobilization efforts.• Delivered communications strategy and counsel to executives, wrote press releases, advisories, pitches, thought leadership articles, FAQs, and talking points, managed media requests, interviews, video and photo shoots.• Defined and managed trackable metrics to measure success of PR and social media team campaigns.• Served as company spokesperson and on-camera talent in company videos. Moderated the “Born to be an Entrepreneur” panel discussion at the 2019 Kinetic Conference.

Indianapolis, Indiana Area

Directed external communications strategy and execution for corporate shared service areas working closely with the Chief Information Officer, the Chief Human Resources Officer, and subsidiary presidents.• Aligned as primary communications lead for largest cyberattack settlement agreement in U.S. history resulting from class action lawsuits for the January 2015 cyberattack against Anthem, impacting 80M individuals.• Led all crisis communications, including privacy and security breaches and natural disasters.• Guided PR strategy and execution for the nationally covered expansion of Anthem’s partnership with College for America, garnering media hits including Bloomberg, Fast Company, NPR, Modern Healthcare and Fortune.• Executed on public relations strategy for the launch of startup Glasses.com (former Anthem subsidiary) including in-person demos at TED2013 Conference, tech media desk-side tour with the CEO, fashion media desk-side tour, and two-week consumer launch event.• Functioned as the company spokesperson during in-person and video interviews with publications/outlets resulting in features USA Today, Forbes, New York Times, FOX affiliates, and ABC News.• Authored Anthem’s 2011 through 2016 Annual Reports, earning American Web Design Awards in 2012 and 2013 and ARC Awards International Gold Winner in 2015.• Monitored, curated and developed content for social media channels and co-managed social media crisis communications plan in response to a controversial 60 Minutes report.• Co-managed blogger events with targeted webinars for baby boomer, mommy and dad bloggers, earning PRSA Thoth Award for Media Relations for “Healthy Dad Blogger” campaign.• Submitted industry award nominations, earning Computerworld Best Places to Work in IT 2012 and 2013, Computerworld Premier 100 IT Leaders 2012, 2013 and 2016, and Modern Healthcare Team Spirit Award 2011.

Managed public relations strategy for the launch of startup Glasses.com (former Anthem subsidiary) and its proprietary virtual try-on technology including a soft launch that included in-person demos at TED2013 Conference, tech media desk-side tour with the CEO, fashion media desk-side tour, and 2-week consumer launch event. Managed the agency contract in support of the launch. Served as the company spokesperson during interviews with top tier reporters. Garnered articles in top tier publications/outlets to include USA Today, Forbes, NY Times, FOX affiliates, ABC News.

Indianapolis, Indiana Area

Responsible for managing high priority media issues for the Dept of Public Safety (DPS) which includes the following divisions: Police, Fire, Emergency Management Services, Animal Care & Control, and Homeland Security• Created a media plan that established media policies for each division of the Department of Public Safety• Launched branding/public relations/community outreach project for Animal Care & Control (ACC)• Led social media and internal communications campaign to compete in the 2011 ASPCA $100K Challenge (grant) landing ACC among the top 50 animal shelters in the United States

Indianapolis, Indiana Area

Anchor the weekend evening newscasts and regularly break crime stories, obtain exclusive interviews and lead the 5:00pm and 6:00pm newscasts.

Indianapolis, Indiana Area

Reported live on location for station’s Daybreak, 3 hour newscast, which included various live shots throughout the morning.

Indianapolis, Indiana Area

Investigated, wrote and reported daily news stories in English for WISH TV and Spanish for WIIH.

Albuquerque, New Mexico Area

Responsible for all marketing and public relations for land development company specializing in master planned communities that included custom built homes on 200,000+ acres in New Mexico, Arizona and Montana — company’s New Mexico planned community was the site of the 2010 HGTV Dream Home• Managed all media relations, external and internal communications, negotiations ofadvertising contracts and created marketing materials that supported the sales force• Managed the company’s rebranding process and advertising campaign with a limited $2 million budget• Served as media coach to the president and CEO

Albuquerque, New Mexico Area

Anchored three hour morning show and reported live from the field weekday mornings.

Roswell, New Mexico

One-Man-Band reporter for New Mexico’s Southeast region.

Columbus, Georgia Area

Began as a part-time weekend evening Associate Producer, then promoted to full-time General Assignment Reporter.

Columbus, Georgia Area

Worked directly with Spanish-speaking bank executives as a representative of TSYS, an international credit card processing company that currently boasts more than 400 clients in 85 countries.• Business analyst for a two-year conversion of 21 Mexican banks to TSYS processing system — serving as cultural liaison • Translated manuals into Spanish and crafted communications for training of Spanish-speaking clients• Provided training in Spanish at Mexican bank sites — requiring extensive international travel