Genna Marshall Email & Phone Number

Raleigh, North Carolina, United States

Plan and execute high-impact digital communications to increase visibility and engagement with the ACLU of North Carolina's work. Address headline-making issues through litigation, advocacy, and community education.Design strategic, innovative, and human-centric multimedia content through empathetic and intentional community collaboration.

Raleigh, North Carolina, United States

Created strategies and tactics to advance the organization's goals on various issues, including voting rights, racial justice, reproductive justice, LGBTQIA+ equality, criminal legal system reform, and more.Provided extensive support and assistance to the organization's internal and external communications programs, including creating and managing various digital content, including website articles, advocacy emails, event pages, action alerts, online graphics, and social media posts.Developed and executed a digital communications calendar to effectively plan, schedule, and implement website content updates, promotional emails, and social media posts.Established and maintained online press distribution lists comprising of reporters and media outlets to facilitate the dissemination of press releases and media advisories.Offered communications support, handling tasks such as online advertisements, promotional emails, graphic design, technical assistance, and real-time documentation via photography and social media updates during ACLU NC events. Played a crucial role in collecting, analyzing, and reporting data from ACLU-NC digital campaigns, including gathering metrics like social media engagement, email open rates, and website visits.Tracked and compiled coverage of ACLU-NC activities and monitored breaking news relevant to civil rights and civil liberties issues.Contributed to drafting and designing written materials and publications, including newsletters, press releases, fact sheets, PowerPoint presentations, and other relevant documents to support the organization's communication efforts.

North Carolina, United States

Managed the organization's social media and online content, keeping the purpose of our work and the individuals we served at the forefront of all activities and decisions.Planned communications tailored to multiple target audiences with distinct engagement goals and assisted in managing email lists and databases.Strategized and executed high-impact, creative digital tactics to change the narrative and achieve the Decarcerate NOW! NC's growth goals.Coordinated campaign goals and developed concepts for the initiative through close collaboration with both Decarcerate and ACLU NC team membersProduced various content formats, including emails, action pages, and social media posts, to engage and mobilize supporters to take action.Analyzed the performance of our online engagement efforts and recommended adjustments to strategies as needed, utilizing social media management and intelligence software for insights.Designed digital visual concepts to communicate ideas and messages that inspired, informed, or captivated partners and community members.Developed the overall layout and production design for advertisements, brochures, magazines, corporate reports, and other materials to support advocacy efforts.

Charlotte, North Carolina Area

Facilitate Movement specializes in crafting proactive strategies guiding institutions to address shifting demographics with responsive leadership that strengthens long-term vision, cultural competency, and empathy.Oversee client communications and logistics for programming extending from Seattle, WA, to Charleston, SC. Support strategic development initiatives within non-profits through outreach efforts and community-centered programming.Design marketing materials to increase social media interest, including graphic design templates, website design, slogans, social media posts, posters, handouts, and rack cards.Create and edit documents such as event agendas, MOUs, social media audits, summary reports, and invoices.

North Carolina, United States

Primary overseer of CREED's social media and online communications content. Tasked included:Strategy:- Developed and executed strategic content and scheduling across multiple platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and website.- Spearheaded digital communications strategy- Integrated best practices, amplified the organization's network, engaged creatively with followers, and tracked analytics.- Analyzed competition, market trends, and customer behavior through a thorough research-informed approach.- Contributed to establishing and evaluating the marketing strategy to ensure alignment with organizational goals while collaborating closely with the Executive Director and Director of Operations.- Communicated campaign deliverables, goals, and timelines to the team, providing clear instructions for implementationCommunications:- Collaborated with teams to refine CREED's public voice, ensuring channel consistency.- Developed effective communication procedures and policies with executive management- Crafted compelling content for e-newslettersGraphic Design:- Led the design, branding, and execution of CREED's visual identity- Created logos, illustrations, and style guides- Managed projects and budgets- Oversaw design choices for all content.Web Design:- Designed website layouts and user interfaces, optimizing user experience.- Integrated data and ensured seamless functionality, maintaining and expanding the website's performance and usability.

Charlotte, North Carolina Area

Supported in part by the John S. and James L. Knight Foundation as a national civic initiative, On The Table Charlotte launched in the spring of 2017. It led to thousands of participants for a one-day community-wide initiative. In 2018, it engaged well over 6,500 participants across the region in deep discussion regarding the legacy of segregation in Charlotte.Designed, created, and distributed marketing materials across diverse platforms, including social media, email campaigns, and physical media.Ensured the effective promotion of the initiative using design software like Photoshop, Final Cut Pro, and CRMs like MailChimp and Hootsuite.Managed social media content calendars using Excel and Hootsuite.Played a crucial role in the website design for the initiative, focusing on enhancing functionality and aesthetics.