Genny Boots Email & Phone Number

Seattle, Washington, United States

Created thoughtful travel marketing content for hotels and destinations on a variety of digital platformsCollaborated with creative and production teams to design impactful digital campaigns that drive revenue and key conversations for clients, including digital advertising, email marketing, print and OOH channelsDrafted and designed email marketing deployments for CVB and hotel clients. Email marketing program generated over $800k in room revenue in Q1 2022 for one hotel client Managed CVB production schedule, including asset management and creative delivery Successfully employed SEO best practices to drive traffic to online content and build effective user experience in interactive products, including two site launchesLed CVB website content audit, including analytics, SEO and a close content review of 300+ pages to identify opportunities for increased site performance Directed content for client print publication, circulation 250K

Developed and executed integrated communication plans and marketing campaigns for diverse client portfolioManaged production schedules, budgets and deliverables to meet key client deliverables on time, on budget and on brandAssessed and managed content programs, including regular reporting using data and analytics to update content strategy and tacticsResponded to requests for proposal submissions, including strategic approach, case histories, and scoping and budgeting prospective work

Tacoma, Wa

Developed and executed communication and marketing plans for diverse client roster, including government, tourism and non-profit sectors Led content strategy, KPIs, editorial calendars and implementation. Content strategy resulted in 3x increase in website visits and 2x increase in social followers in one yearWebsite content manager maintaining blogs, posts, event calendars and leading Wordpress trainings to clientsConducted stakeholder research and focus groups for nonprofit and credit union clients, including preparing and delivering final presentation to executive level leaders

Tacoma, Wa

Maximized growth on client social media channels through community engagement, thoughtful content and user data. Assisted in coordinating event logistics, campaigns and social media influencer trips. Created unique content for clients by understanding brand voice and mission.

Tacoma, Washington

Created a 54-page social justice anthology journal, collecting and editing submissions from 26 student and staff members on campusSecured grant funding, managed grant budget, workflows and team to produce final product in one month. Journal was so popular team received more funding for a second round of printing

Tacoma, Wa

Coached PLU students through writing resumes, cover letters and interview prep sensitively and effectively to help students tackle career goals. Edited resumes and cover letters online, tracking students through online database to effectively serve PLU students interested in applying for jobs on campus and off. Wrote, directed and edited videos using Premiere Pro for the Career Connections resource page to provide a visual medium for students to effectively job search, avoid job scams and more.

Tacoma, Washington

Reported on a wide variety of campus related content, including interviewing professors, alumni and students. Maintained strong relationships with contacts and helped to promote university activities to a broad community on Twitter, Facebook and the PLU newsfeed.

Tacoma, Washington

Messaged University values and facts for prospective students, parents and visitors to campus from around the country and world in tours and lunches to encourage application and enrollment.Answered phone calls, emails and used Salesforce to log student information on behalf of the university to clarify student and parent questions and assist admission counselors.

Tacoma, Washington

Communicated student life to PLU regents and donors by attending dinners, lunches and university events as a student representative on behalf of the Office of the President. Served as student representative to PLU Board of Regents and donors.

Tacoma, Wa

Contributing writer for the local, breaking news and crime divisions for the Tacoma News Tribune.

Prague, Czech Republic

Coordinated with the media department by curating Instagram and social media posts, writing Google AdWords for Central Europe’s largest NGO to increase online visibility.Edited English articles to send to donors and update web information to ease cross cultural communication and update invested parties on NGO activities.Wrote English language press releases for annual holiday giving drive to raise funds for NGO projects around the world.

Tacoma, Wa

Managed a team of student videographers, reporters and producers to create a weekly news show. Tripled published content from the 2014-2015 year and was a SPJ finalist for Best Student Newscast 2016. Curated show content alongside the Mast print publication as a part of a converged newsroom.

Tacoma, Washington

Researched and organized articles about PLU campus life for a weekly student published newspaper, and featured on the front page. Wrote, produced and anchored a weekly video series for a campus student television station.

Anchorage, Alaska

Excellent customer service skills is handling product returns, defects, and answering product questions. Extensive experience with Quickbooks Point of Sale Represented the store in community functions and special events. Led the sales team during shifts and store special events with strong interpersonal skills and excellent customer service becoming the top salesperson for the 2013 calendar year.

Bachelor’S Degree, Communication And Media Studies

Activities and Societies: Student media- newspaper and television station, ultimate frisbee team, and campus employee.I am pursuing.

Bachelor’S Degree, Communication And New Media

Studied at Charles University during fall semester 2016 as an international student.