Geoff Coyle
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Geoff Coyle Email & Phone Number

Program Director of Advancement Communications at University of Maryland
Location: Morgantown, West Virginia, United States 6 work roles 1 school
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Current company
Role
Program Director of Advancement Communications
Location
Morgantown, West Virginia, United States
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Who is Geoff Coyle? Overview

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Geoff Coyle is listed as Program Director of Advancement Communications at University of Maryland, a with 21295 employees, based in Morgantown, West Virginia, United States. AeroLeads shows a matched LinkedIn profile for Geoff Coyle.

Geoff Coyle previously worked as Director of Volunteer Engagement at Wvu Alumni Association and Senior Marketing Strategist at West Virginia University. Geoff Coyle holds Bachelor Of Science, Journalism, Broadcast Journalism from West Virginia University.

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University of Maryland

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Profile bio

About Geoff Coyle

As a professional with a robust background in strategic marketing and communications, I excel in crafting compelling brand strategies and driving impactful campaigns across diverse platforms. My career spans roles as a Senior Marketing Strategist at West Virginia University, where I honed expertise in leveraging market research and social listening data to enhance audience connections and campaign effectiveness. With a foundation built on strategic marketing, I bring a strong track record of developing and executing multimedia storytelling initiatives. As a former Multimedia Sports Reporter, Anchor, and Host at Nexstar's West Virginia Illustrated, I thrived in producing captivating longform video content and photos, and fostering relationships with coaches and athletes to deliver unique insights and compelling narratives.I am passionate about driving innovation in marketing strategies, combining data-driven insights with creative execution to achieve measurable results. My career highlights include spearheading comprehensive toolkits for alumni engagement, organizing high-impact events that foster community involvement, and leading initiatives that enhance brand loyalty through strategic customer engagement.

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University of Maryland
University Of Maryland
Program Director of Advancement Communications
Washington, DC, US
Website
Employees
21295
AeroLeads page
6 roles · 18 years

Geoff Coyle work experience

A career timeline built from the work history available for this profile.

Director Of Volunteer Engagement

Morgantown, Wv

As part of duties, I create strategies to recruit, engage, and retain alumni volunteers, overseeing program planning and execution to align with organizational goals. I analyze data to measure and enhance volunteer engagement impact, while maintaining strong relationships with alumni and stakeholders.● Engaged a nationwide volunteer network of 100+ alumni to promote WVU initiatives, enhancing community outreach and marketing efforts.● Introduced a structured mentoring program that… Show more As part of duties, I create strategies to recruit, engage, and retain alumni volunteers, overseeing program planning and execution to align with organizational goals. I analyze data to measure and enhance volunteer engagement impact, while maintaining strong relationships with alumni and stakeholders.● Engaged a nationwide volunteer network of 100+ alumni to promote WVU initiatives, enhancing community outreach and marketing efforts.● Introduced a structured mentoring program that connected established WVU alumni with students and young alumni, fostering valuable relationships and providing career support.● Organized the annual three-day Alumni Leaders Institute conference, facilitating knowledge exchange between campus, national experts, and volunteers to enhance chapter initiatives.● Developed comprehensive toolkits for alumni chapter leadership, equipping them with digital assets to improve communication and engagement strategies.● Curated and executed diverse on- and off-campus events to involve alumni, including ceremonies, networking sessions, sporting events, and reunions. Show less

Jun 2022 - Aug 2024

Senior Marketing Strategist

West Virginia University

Morgantown, Wv

During my tenure, I developed marketing strategies to spotlight University initiatives across diverse media channels. By conducting thorough market research and leveraging social listening data, I strengthened connections with our audience and amplified campaign impact. Member of crisis communications and executive communications teams, crafting key messaging for a large audience in a timely manner. Managing the social media profiles of prominent University figures, I ensured our messaging… Show more During my tenure, I developed marketing strategies to spotlight University initiatives across diverse media channels. By conducting thorough market research and leveraging social listening data, I strengthened connections with our audience and amplified campaign impact. Member of crisis communications and executive communications teams, crafting key messaging for a large audience in a timely manner. Managing the social media profiles of prominent University figures, I ensured our messaging remained cohesive and engaging. I directed the creation of content for social media campaigns, working closely with student teams and media professionals.● Achieved consistent growth in social media audience, engagement rate, impressions, and conversions for four consecutive years on @WestVirginiaU platforms, along with the launch of the University's TikTok account.● Contributed to the creation of a national television spot for WVU that aired on major networks nationwide, enhancing brand visibility.● Managed WVU President Gordon Gee's social media presence, engaging with over 170K followers across various accounts.● Led a team in crafting and executing innovative "social-first" campaigns across multiple platforms, including web, email, print, and events, to boost University initiatives. Show less

Oct 2017 - Jun 2022

On-Campus Contributor

Chicago, Illinois

"West Virginia Insider" for national programs discussing college athletics. Weekly discussions with WVU coaches in addition to Big 12 content and debates.

Jul 2013 - Jun 2022

Play-By-Play Announcer

Morgantown, West Virginia

In-game announcer for varsity sports at West Virginia University on Root Sports Pittsburgh.

Apr 2014 - Nov 2017

Sports Broadcaster

During my time here, I hosted sports shows and daily reports on camera, creating diverse longform video content including human interest stories and statistical analyses. I developed strong relationships with coaches and athletes to produce compelling stories, repurposed visual content into articles, and managed multimedia projects to meet deadlines● Enhanced viewer engagement by serving as the on-camera host for popular sports shows such as The Dana Holgorsen Show, The Bob Huggins Show… Show more During my time here, I hosted sports shows and daily reports on camera, creating diverse longform video content including human interest stories and statistical analyses. I developed strong relationships with coaches and athletes to produce compelling stories, repurposed visual content into articles, and managed multimedia projects to meet deadlines● Enhanced viewer engagement by serving as the on-camera host for popular sports shows such as The Dana Holgorsen Show, The Bob Huggins Show, and Mountaineer GameDay.● Produced impactful longform video content, including human interest stories and detailed statistical breakdowns, resonating with the audience.● Established strong connections with coaches and athletes, creating captivating video and written stories that offered unique insights into the personalities within the teams. Show less

2009 - Oct 2017
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Geoff Coyle education

FAQ

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What company does Geoff Coyle work for?

Geoff Coyle works for University of Maryland.

What is Geoff Coyle's role at University of Maryland?

Geoff Coyle is listed as Program Director of Advancement Communications at University of Maryland.

Where is Geoff Coyle based?

Geoff Coyle is based in Morgantown, West Virginia, United States while working with University of Maryland.

What companies has Geoff Coyle worked for?

Geoff Coyle has worked for University Of Maryland, Wvu Alumni Association, West Virginia University, Stadium, and At&T Sports Networks, Llc.

How can I contact Geoff Coyle?

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What schools did Geoff Coyle attend?

Geoff Coyle holds Bachelor Of Science, Journalism, Broadcast Journalism from West Virginia University.

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