Geoff Coyle

Geoff Coyle Email and Phone Number

Co-Founder and Managing Director @ Souvenir Global
Amsterdam, NH, NL
Geoff Coyle's Location
Amsterdam, North Holland, Netherlands, Netherlands
Geoff Coyle's Contact Details

Geoff Coyle personal email

About Geoff Coyle

Geoff's the archetypal mix of the business brain and creative heart. His career to date has been a masterclass in demonstrating how effectively to operationalise creativity. Geoff has an instinct for what it takes to create an effective creative culture, a typical 'follower leader' he creates the conditions for others to thrive and to shine, without needing to take the limelight himself. Because of this, Geoff brings a wealth of insight to conversations about how to build, maintain and grow effective creative cultures that drive commercial value.

Geoff Coyle's Current Company Details
Souvenir Global

Souvenir Global

View
Co-Founder and Managing Director
Amsterdam, NH, NL
Website:
souvenir.global
Employees:
2
Geoff Coyle Work Experience Details
  • Souvenir Global
    Co-Founder And Managing Director
    Souvenir Global
    Amsterdam, Nh, Nl
  • Souvenir Global
    Managing Director & Co-Founder
    Souvenir Global Sep 2024 - Present
    Amsterdam, Netherlands
    Global creative makers unifying culture, comms and experiences for the world’s best brands at speed.We focus on product creation, brand building, creative storytelling and communication campaigns, mixing culture with universal narratives to help brands be remembered.
  • Tbwa\Neboko
    Managing Director, Partner
    Tbwa\Neboko Mar 2018 - Dec 2023
    Amsterdam, Netherlands
    Overseeing international business for TBWA\NEBOKO, board member and part of the agency management team. The culmination of 11 years with TBWA in Amsterdam. Geoff led and orchestrated multi-talented, multi-disciplinary teams across time zones with strategic, creative, and operational excellence. Global client partnerships included adidas, Gatorade, The Athlete's Foot, Nissan and Philips. Geoff helped create campaigns for the biggest stages in sport, including the Olympics (adidas, TeamNL), and… Show more Overseeing international business for TBWA\NEBOKO, board member and part of the agency management team. The culmination of 11 years with TBWA in Amsterdam. Geoff led and orchestrated multi-talented, multi-disciplinary teams across time zones with strategic, creative, and operational excellence. Global client partnerships included adidas, Gatorade, The Athlete's Foot, Nissan and Philips. Geoff helped create campaigns for the biggest stages in sport, including the Olympics (adidas, TeamNL), and FIFA World Cup (adidas) to the UEFA Champions League (adidas, Nissan, UniCredit). Alumni of Omnicom University. Show less
  • Tbwa\United
    Managing Partner
    Tbwa\United Jul 2012 - Mar 2018
    Amsterdam, Netherlands
    Clients: adidas, Nissan (UEFA Champions League), TeamNL, UniCredit (UEFA Champions League), Vitesse, AFC Ajax (adidas)Geoff originally joined United State of Fans, a boutique agency offering for brands that live in the world of entertainment, sports and lifestyle, which believed in the currency of people's passions. The first project Geoff led was the launch of adidas Nitrocharge, a new football boot franchise. At the end of 2013, Geoff was promoted to Managing Partner to co-lead the… Show more Clients: adidas, Nissan (UEFA Champions League), TeamNL, UniCredit (UEFA Champions League), Vitesse, AFC Ajax (adidas)Geoff originally joined United State of Fans, a boutique agency offering for brands that live in the world of entertainment, sports and lifestyle, which believed in the currency of people's passions. The first project Geoff led was the launch of adidas Nitrocharge, a new football boot franchise. At the end of 2013, Geoff was promoted to Managing Partner to co-lead the agency. In 2016, Geoff reformed the agency as TBWA\UNITED to unite brands' creativity around their purpose within culture. Show less
  • Sapientnitro
    Global Account Director
    Sapientnitro Feb 2011 - May 2012
    Amsterdam, Netherlands
    Client: Volvo Car Corporation• Joint responsibility for the account management team • Led the global campaign for Model Year 2012: S80, V70, XC70, S60, XC60 and V60 including film, digital, print and outdoor. Including CGI creation for every model in the 2012 range• Led strategy and concept development for competency brands: Drive-E, Sensus, IntelliSafe
  • 180 Amsterdam
    Group Account Director
    180 Amsterdam Jun 2007 - Feb 2011
    Amsterdam, Netherlands
    Clients: Deutsche Post DHL, adidas Running, adidas Training, adidas Digital/Running• Responsible for the DHL global business leading the brand and digital teams• Led the 2011 strategy and creative for the DHL Express “Speed of Yellow” campaign• Launched the 2010 global brand campaign launching in 21 countries across multiple media within five months of being awarded the businessadidas Global Digital Running (180 Amsterdam/Riot)• Led multi-disciplined team delivering… Show more Clients: Deutsche Post DHL, adidas Running, adidas Training, adidas Digital/Running• Responsible for the DHL global business leading the brand and digital teams• Led the 2011 strategy and creative for the DHL Express “Speed of Yellow” campaign• Launched the 2010 global brand campaign launching in 21 countries across multiple media within five months of being awarded the businessadidas Global Digital Running (180 Amsterdam/Riot)• Led multi-disciplined team delivering sites for adidas.com/running FW/09, SS10, and FW/10• Launched the adidas running community on www.facebook.com/adidas.running• Created the 2010 adidas Marathon Google Street View Maps for Boston and London Marathon Majors• Created the adidas Super 7 campaign for the Berlin T&F World Championships Berlin, 2009adidas Global: Running and Training• Led agency team responsible for SS/08, FW/08, SS/09 and FW/09 • Created the SS/09 Techfit 'Give 100% Get More' campaign featuring Tyson Gay and Kaka • Created the 2008 Olympic ʻGold is never a givenʼ campaign including the award-winning print (D&AD) and films featuring Haile Gebrselassie and elite adidas T&F athletes Show less
  • Amv Bbdo
    Account Director
    Amv Bbdo Oct 2003 - May 2007
    London, United Kingdom
    Clients: Masterfoods (Confectionary), Homebase UK• Responsible for European communication for Mars, Mars Delight, Bounty, Revels, and M&Mʼs• Led Homebase campaigns including all brand and retail for the UK stores• Successfully defended the Homebase account pitch maintaining a 15-year partnership
  • Whybin Lawrence Tbwa
    Account Manager
    Whybin Lawrence Tbwa May 2000 - Apr 2002
    Sydney, Australia
    Clients: Cadbury Global, Cadbury Australia, Sony PlayStation• Created and launched ʻChoose Cadburyʼ - the first global integrated campaign for Cadbury• Launched Dairy Milk ʻWouldnʼt it be nice if the world was Cadbury’ campaign featuring the Beach Boys and Aardman claymation studio• Created multiple award-winning campaigns for Sony PlayStation including print, digital, film and ambient as well as Australia’s first interactive television campaign for Gran Turismo 3
  • Audi Ag
    Marketing Executive
    Audi Ag Feb 1999 - Apr 2000
    Sydney, Australia
    • Part of the brand team responsible for advertising campaigns including national dealer communication • Responsible for the audi quattro Drive Program in Sydney, Melbourne, Brisbane and Perth • Managed the build, execution and hospitality for the Sydney and Melbourne International Motor Shows
  • Pacific Leisure (Australia) Pty Ltd
    Product Manager
    Pacific Leisure (Australia) Pty Ltd Oct 1996 - Oct 1998
    Sydney, Australia
    • Re-launched Mizuno on the Australian sports market • Developed product lines for all key sports: Running, Football, Track & Field, Softball, Baseball• Managed the sponsorship contracts for the Australian Women's Hockeyroos, ACT Brumbies, and Manly Sea Eagles as well as signing Chris McCormack, Triathlete in time for the 2000 Summer Olympic Games

Geoff Coyle Skills

Integrated Marketing Advertising Creative Strategy Digital Strategy Concept Development Digital Marketing Strategy Account Management Creative Direction Brand Development Marketing Strategy Online Advertising Marketing Communications Marketing Creative Development Brand Communication Communications Planning

Geoff Coyle Education Details

Frequently Asked Questions about Geoff Coyle

What company does Geoff Coyle work for?

Geoff Coyle works for Souvenir Global

What is Geoff Coyle's role at the current company?

Geoff Coyle's current role is Co-Founder and Managing Director.

What is Geoff Coyle's email address?

Geoff Coyle's email address is co****@****bdo.com

What schools did Geoff Coyle attend?

Geoff Coyle attended Auckland University Of Technology.

What skills is Geoff Coyle known for?

Geoff Coyle has skills like Integrated Marketing, Advertising, Creative Strategy, Digital Strategy, Concept Development, Digital Marketing, Strategy, Account Management, Creative Direction, Brand Development, Marketing Strategy, Online Advertising.

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