Geoff Richards

Geoff Richards Email and Phone Number

FMCG SALES CONSULTING / ACCOUNT MANAGEMENT / REVENUE MANAGEMENT/ SALES OPERATIONS
Geoff Richards's Location
Greater Sydney Area, Australia
Geoff Richards's Contact Details

Geoff Richards personal email

n/a

Geoff Richards phone numbers

About Geoff Richards

A commercially focused Sales Executive with a proven track record of Strategic Leadership, Customer Development, Category Management and Revenue Optimisation in the FMCG industry. Known for the breadth of experience in a variety of sales disciplines, including Senior Leadership roles in Australia and the United States, bringing an extensive history of successful outcomes in driving customer and channel performance through sales growth, category initiatives and service excellence.Key strengths include:• Optimising customer performance through collaborative development of mutually beneficial

Geoff Richards's Current Company Details

FMCG SALES CONSULTING / ACCOUNT MANAGEMENT / REVENUE MANAGEMENT/ SALES OPERATIONS
Geoff Richards Work Experience Details
  • Ecofarms Pty Ltd
    General Manager
    Ecofarms Pty Ltd Nov 2021 - Apr 2023
    Sydney, New South Wales, Australia
    • Responsibility for managing team of 70+ personnel across Produce and Grocery divisions.• Oversaw operations across Sales, Marketing, Procurement, Supply Chain, Finance.• Full P+L responsibility for both divisions.• Led and executed the divestment of the Grocery business in both NSW and VIC.• Developed sales growth plans with key customers such as Woolworths, Costco, Coles and assorted distributors across Australia.• Negotiated trading terms with multiple third party… Show more • Responsibility for managing team of 70+ personnel across Produce and Grocery divisions.• Oversaw operations across Sales, Marketing, Procurement, Supply Chain, Finance.• Full P+L responsibility for both divisions.• Led and executed the divestment of the Grocery business in both NSW and VIC.• Developed sales growth plans with key customers such as Woolworths, Costco, Coles and assorted distributors across Australia.• Negotiated trading terms with multiple third party suppliers of grocery products. Developed joint sales plans with each supplier to maximise mutual growth and profitability.• Developed new pricing strategy for both Grocery and produce businesses to drive sales and profitability improvements. Show less
  • Yowie Group Ltd.
    Anz Sales Manager
    Yowie Group Ltd. Nov 2018 - 2023
    Sydney
    In collaboration with the Australian distributor, responsible for developing sales and account management plans to drive growth in the Australian market. Additional responsibility for creating and executing marketing plans with external marketing agencies, as well as developing new products specifically for the ANZ market. Full P+L accountability for the Australian business.• Developed sales strategies with distributor to deliver double digit percentage increases in sales.• Targeted and… Show more In collaboration with the Australian distributor, responsible for developing sales and account management plans to drive growth in the Australian market. Additional responsibility for creating and executing marketing plans with external marketing agencies, as well as developing new products specifically for the ANZ market. Full P+L accountability for the Australian business.• Developed sales strategies with distributor to deliver double digit percentage increases in sales.• Targeted and achieved new distribution to broaden awareness of the Yowie products .• Developed new Yowie products specific to the Australian market and sold in to key Grocery / Variety retailers.• In conjunction with the distributor, managed all US/AUS supply chain and forecasting requirements to facilitate high customer service levels.• Developed and executed new pricing strategy (base and promotional) to improve profitability and ROI on promotional spend. Show less
  • Kimberly Clark
    Head Of Revenue Management
    Kimberly Clark Mar 2017 - Apr 2018
    New South Wales, Australia
    Responsible for leading and managing the development and implementation of effective revenue management strategy ($750m) throughout the organisation. Responsible for delivering a long term pricing architecture by category encompassing pack, brand and customer/channel strategies for sustainable net value growth.• Developed an improved, sustainable business strategy on Bath Tissue, which was forecast to deliver a significant YOY profitability improvement. New strategy included enhanced… Show more Responsible for leading and managing the development and implementation of effective revenue management strategy ($750m) throughout the organisation. Responsible for delivering a long term pricing architecture by category encompassing pack, brand and customer/channel strategies for sustainable net value growth.• Developed an improved, sustainable business strategy on Bath Tissue, which was forecast to deliver a significant YOY profitability improvement. New strategy included enhanced pack/price architecture, new ranging across major retailers and revised promotional strategies. • Completed new pricing and promotional strategy for the entire range of Huggies Nappies, utilising relevant shopper insights, price indexing analysis, and retailer strategies whilst maximising KC and retailer business outcomes. Negotiation of new strategy resulted in improved ranging and retailer execution support.• Launched New Promotional Guidelines for all categories, based on broad diagnostic of optimum execution tactics, ROI, GP, market share and price indexing. Guidelines enabled customer teams to negotiate improved promotional programs which provided win-win outcomes for category/retailer/KCA. • Delivered a change in T.I mindset, by introducing and implementing metrics that drive accountability, transparency and profitable returns. Developed a focus beyond RIR %, towards NSV/SU, TIROI and GP which contributed to more sustainable business decisions. Show less
  • Kimberly-Clark
    Account Director - Woolworths
    Kimberly-Clark Mar 2015 - Mar 2017
    Sydney, Australia
    Responsible for building and executing an annual operating plan ($430m) to meet Kimberly Clark objectives, and to deliver an aligned joint business plan with Woolworths, including promotional strategy, category development initiatives and in-store execution whilst optimising revenue and profitability.* Provide Strategic direction to achieve NSV, OP & brand Market Share (Value) within budgeted Trade Investment.* Lead the development & customisation of national strategies and… Show more Responsible for building and executing an annual operating plan ($430m) to meet Kimberly Clark objectives, and to deliver an aligned joint business plan with Woolworths, including promotional strategy, category development initiatives and in-store execution whilst optimising revenue and profitability.* Provide Strategic direction to achieve NSV, OP & brand Market Share (Value) within budgeted Trade Investment.* Lead the development & customisation of national strategies and category plans into account-specific 12 monthly Business & Promotional plans, 3-5 year Strategic Customer & Channel plans, and KCA or Trade Initiated programs.* Negotiation and implement Trading Terms Agreements Show less
  • Kimberly-Clark International
    Kc International Head Of Trade Spend Optimisation / Revenue Management
    Kimberly-Clark International Jul 2012 - Feb 2015
    Atlanta, Georgia, Usa
    Responsible for the development and deployment of a global Kimberly Clark International (KCI) trade spend program to all KCI regions (APAC, Europe + Middle East/Africa, LAO). Program objective to improve the efficiency of over USD$4 Billion in trade investment Partnered with local markets and regional managers to develop robust revenue management capabilities at all levels. • Achieved a decline in KCI’s total trade spend rate from 24.7% of GSV in 2011 to 23.0% of GSV in 2014 (approx… Show more Responsible for the development and deployment of a global Kimberly Clark International (KCI) trade spend program to all KCI regions (APAC, Europe + Middle East/Africa, LAO). Program objective to improve the efficiency of over USD$4 Billion in trade investment Partnered with local markets and regional managers to develop robust revenue management capabilities at all levels. • Achieved a decline in KCI’s total trade spend rate from 24.7% of GSV in 2011 to 23.0% of GSV in 2014 (approx. $200m savings), through increasing capabilities in key markets, leveraging best practices across regions, and driving accountability to the agreed metrics/targets.• Developed optimising trade spend playbooks, providing KCI markets with a source of best practice trade investment guidelines in trading terms, budget allocation, promotional planning and evaluation, sell-in and negotiation.• Led trade spend training workshops across 18 individual KCI markets to improve customer team capability in trade funds management. Trade investment efficiency improved in 16/18 markets with RIR declines YOY. Successful promotional program negotiations subsequently achieved by teams in all markets, with improved trading terms negotiated in Russia, South Africa, Israel, and Italy. • Developed trade spend management tools, to facilitate insight driven sales techniques, to assist in developing promotional programs that drives optimal ROI for both KC and the retailer.• Established revenue management efficiency metrics through reporting, diagnostic templates and ROI modelling. Show less
  • Kimberly-Clark
    Head Of Category Management
    Kimberly-Clark Jul 2011 - Jun 2012
    Milsons Point
    Accountable for the achievement of Kimberly Clark Australia’s volume and profit objectives, through the development of Category Management strategies which provide actionable insights and incremental retail solutions. Provide leadership and guidance to the category team in understanding industry, category, shopper and consumer trends, to proactively seek and recommend solutions for category and customer business plans.• Implemented Category Business Plan process, to improve focus and… Show more Accountable for the achievement of Kimberly Clark Australia’s volume and profit objectives, through the development of Category Management strategies which provide actionable insights and incremental retail solutions. Provide leadership and guidance to the category team in understanding industry, category, shopper and consumer trends, to proactively seek and recommend solutions for category and customer business plans.• Implemented Category Business Plan process, to improve focus and accountability in developing category initiatives that deliver top line growth for both KC and the customer.• Developed strategies to drive growth in underpenetrated categories by 21% vs previous year, by leveraging shopper behaviour insights, brand support and field sales execution.• Developed differentiated Huggies pack size strategy, to improve sales/share in channels impacted by Supermarket loss leader pricing (Independents, Pharmacy)• Executed Huggies Jumbo and Cottonelle downcounts in a price deflationary environment, with no loss in ranging or distribution in all channels.• Led and implemented the S&OP process into KCA, as part of the Supply Chain end to end project to improve planning, forecasting and inventory management. Show less
  • Kimberly-Clark
    Account Director - Woolworths / Big W
    Kimberly-Clark Feb 2002 - Jun 2011
    Sydney, Australia
    Responsible for building and executing an annual operating plan to meet Kimberly Clark objectives ($470m), and to deliver an aligned joint business plan with Woolworths, including promotional strategy, category development initiatives and in-store execution whilst optimising revenue and profitability. • Successfully negotiated conditional trading term agreements, driving cost effective, sustainable outcomes for KC, particularly during the Woolworths/Progressive NZ acquisition and… Show more Responsible for building and executing an annual operating plan to meet Kimberly Clark objectives ($470m), and to deliver an aligned joint business plan with Woolworths, including promotional strategy, category development initiatives and in-store execution whilst optimising revenue and profitability. • Successfully negotiated conditional trading term agreements, driving cost effective, sustainable outcomes for KC, particularly during the Woolworths/Progressive NZ acquisition and WW/BIG W harmonisation process.• Achieved GSV growth of 82% from $255m in 2001 to $463m in 2010, with Woolworths GSV growth superior to total KCA growth, over eight of the nine years.• Managed mutually beneficial Customer Business Plans (WW SOP), encompassing sales growth strategies and category, profitability and supply chain initiatives. • Developed in-store category growth initiatives to drive sales and penetration, leveraging shopper behaviour insights, category management, range and planogram negotiations, and analytic expertise. • Earned recognition in Woolworths Supplier of the year awards — achieving top 4 status on three separate occasions for excellence in customer management (Grocery suppliers > $50m). Show less

Geoff Richards Skills

Fmcg Business Acumen Shopper Marketing Supply Chain Grocery Sales Nielsen Forecasting Customer Insight Management Key Account Development Consumer Products Trade Marketing Brand Equity Brand Management Ac Nielsen Customer Marketing Iri Categorization Prospace Consumer Insight Merchandising P&l Management Product Innovation Pricing Strategy Retail Category Management Pricing Marketing Management Global Marketing

Geoff Richards Education Details

Frequently Asked Questions about Geoff Richards

What is Geoff Richards's role at the current company?

Geoff Richards's current role is FMCG SALES CONSULTING / ACCOUNT MANAGEMENT / REVENUE MANAGEMENT/ SALES OPERATIONS.

What is Geoff Richards's email address?

Geoff Richards's email address is ge****@****kcc.com

What is Geoff Richards's direct phone number?

Geoff Richards's direct phone number is +1 972-281*****

What schools did Geoff Richards attend?

Geoff Richards attended Curtin University.

What skills is Geoff Richards known for?

Geoff Richards has skills like Fmcg, Business Acumen, Shopper Marketing, Supply Chain, Grocery, Sales, Nielsen, Forecasting, Customer Insight, Management, Key Account Development, Consumer Products.

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