Geoff Linton Email and Phone Number
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In over 30 years of my career, I believe business is part Art and part Science... and doing the right things. Whether I have my business entrepreneur or marketer hat on... it's fun to "connect" and "build" and make an impact! As a Certified Digital Advisor for CDAP and a CMA "Chartered Marketer", I've been fortunate to work with leading companies in creating marketing ecosystems and proving that marketing matters. It has always been about continuous learning...my engineering background provided me a critical thinking base combined with some great international experiences; the MBA provided the strategic base and entry into sports marketing; and my database marketing experience at the Loyalty Group and in consulting provided me with more Fortune 500 experience. Growing my digital agency forced me to always be forward thinking and act as a catalyst for improvement. The key has been to produce measurable results that can be monetized. The digital marketing and messaging business is fun and dynamic. Amazing things happen when you work with great people on interesting projects!
Canadian Marketing Association
View- Website:
- the-cma.org
- Employees:
- 141
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Ai Committee MemberCanadian Marketing AssociationGuelph, On, Ca
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FounderConnect Digital Hub Mar 2016 - PresentMy vision was always to build an inspiring place that brings thought leaders and specialists together to collaborate. The first phase started in 2016 with our renovations of 3 floors of office space at the historic 2 Wyndham building. The second phase started in February 2019 when Tekside.io launched, and their programming team moved into the 3rd floor collaboration space. The focus of the third phase, is using our 4th floor CONNECT Hub to help companies rapidly scale business. Lots of innovation along Canada’s Innovation Corridor and we 100 meters from the train line!
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PresidentTekside.Io Feb 2019 - PresentGuelph, Ontario, CaTekside is an enabler and activation services company for marketers. We specialize in "data activation" and intelligent messaging. Cross-section of over 10 talented programmers working on tech projects for marketers to help them deliver at speed. We automate and integrate core components like data management, messaging, reporting etc. Our solutions are configurable, extensible and scalable. At the end of the day, we help businesses make sense of complex MarTech Ecosystems! -
Ai Committee MemberCanadian Marketing Association Sep 2023 - PresentToronto, Ontario, CaAdvising the marketing industry on the productive adoption of AI and responsible use of an ever increasing array of tools, systems and methodologies. The AI Committee is a cross-section of over 11 Canadian AI experts from banking, tech, services and other sectors. As a former agency CEO and entrepreneur my focus is on practical marketing use cases for AI and maximizing business impact.
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PresidentLinton Consulting Inc Jan 1992 - Aug 2024Business and scale-up consultant to a cross-section of entrepreneurs. Practical solutions in digital, tech and data driven marketing. Create practical marketing & digital plans for professional services firms (lawyers & financial advisors), manfacturers and agencies. Worked with a number of companies on how to raise capital.
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Approved Digital AdvisorLinton Consulting Inc- Connectddm May 2022 - May 2024The federal government (through the department of Innovation Science Economic Development) is offering grants of up to $15,000 to cover 90% of the costs for small and medium sized business to develop a Digital Adoption Plan (DAP). SME's need an approved Digital Advisor to access the grant. Contact me and I will explain our practitioner's approach to your plan. We are experienced founders, businesspeople and professionals (P.Eng and MBA). Disclaimer: Linton Consulting Inc is not affiliated with the Government of Canada nor is our company a government agency. We are independent advisors. www.connectDDM.com
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Co-Chair Cma Martech CouncilCanadian Marketing Association Jun 2020 - Jun 2023Toronto, Ontario, Ca
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Chief Strategy & Analytics OfficerInbox Marketer A Trendline Company Mar 2019 - Mar 2020Leader of a talented strategy team who is distributed across North America.Our strategists develop applied and practical email marketing solutions for clients that create Sustainable Competitive Advantages. We balance the science and art of marketing through using a number of proprietary planning processes such as diagnostics, audits, scorecards and other marketing templates. Our collaborative planning approach is to understand our clients’ big problems/challenges, use data for insights and guide clients to focus building the right marketing capabilities (to get them to the next level). Ultimately success is about impacting business outcomes and driving measurable performance for our clients!
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Chief Executive OfficerInbox Marketer Sep 2015 - Mar 2019Austin, Texas, Us -
Vice President, Marketing & SalesInbox Marketer 2002 - Aug 2015Austin, Texas, UsInbox Marketer is a leading digital messaging company in North America. I lead the revenue side of the business and guide our account teams on how to provide strategic value-add to clients. Inbox teams are actively involved in our clients business and provide a range of digital messaging services from competitive analysis, message creative, segment insights and analytics. Inbox shares our "bankable insights" with our clients.I also oversee our corporate marketing, lead generation and lead management for Inbox Marketer brand and for our new unified messaging platform called Umpire.
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ProfessorConestoga College Institute Of Technology And Advanced Learning Jul 1999 - Jun 2011Kitchener, On, CaSpearheaded a number of practical courses including: Direct Marketing /Digital, Business Feasibility and the Business Strategy course (which included a major strategy game simulation). Also lectured on 10 other subjects including sales, Into to Marketing,and Advertising. Coached numerous teams to wins at the Ontario Colleges Marketing Competition (OCMC).Created an innovative 'Technology Marketing" post graduate program for engineers and science employees of technology companies. -
Digital CouncilCma 2006 - 2011Active member of an industry Peer to Peer group that addresses digital marketing trends & hot topics. Edited the CMA's Email Marketing Guide. Published a new whitepaper on "Measuring Email Marketing".
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Associate DirectorAir Miles 1995 - 1998Managed a Sponsor Marketing team which provided analytical insights and direct marketing programs for a cross-section of B2C clients. Major accounts included Amex, A&P Supermarkets, Goodyear, Pro Hardware and LCBO.Showed clients how to best monetize their customer base using the Air Miles loyalty program. Created acquisition and retention campaigns. Amex/Air Miles credit card launch won the top CMA Award for the "Best of the Best" campaign in 1996.Part of the Senior Management Team (SMT) which met monthly to guide Loyalty Management Group's growth and eventual sale to Alliance Data Systems.
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Account Executive/Information SupervisorChristopher Lang & Assoc (Gem Group) 1989 - 1992Managed research projects to assess marketing opportunities for major clients. Researched the potential of golf in Canada which resulted in Bell Canada becoming the title sponsor for the Canadian Open. Also used secondary market research to justify Coca-Cola's investment in grassroots hockey programs and Future Stars (with Wayne Gretzkty).Organized numerous events and integrated marketing programs for Reebok, Coca-Cola and other sport marketing clients.
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Mining Engineering ConsultantBauer & Crosby Pty May 1985 - Jun 1987Worked an an engineer conducting a cross-section of technical projects with detailed analytical requirements. Conducted on-site chemical analysis and high-speed camera work to analyze effectiveness of controlled blasts in open pit coal mines. Tested new fuels in explosives.Managed a mine feasibility study using a computer simulation model. Quantified the cost of removing the waste rock versus the value of the uncovered coal.
Geoff Linton Skills
Geoff Linton Education Details
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Queen'S UniversityAnd Related Support Services -
Queen'S UniversityBachelor Of Engineering - B.Sc. (Applied Science)
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North Toronto Collegiate Institute
Frequently Asked Questions about Geoff Linton
What company does Geoff Linton work for?
Geoff Linton works for Canadian Marketing Association
What is Geoff Linton's role at the current company?
Geoff Linton's current role is AI Committee Member.
What is Geoff Linton's email address?
Geoff Linton's email address is ge****@****ter.com
What is Geoff Linton's direct phone number?
Geoff Linton's direct phone number is +151982*****
What schools did Geoff Linton attend?
Geoff Linton attended Queen's University, Queen's University, North Toronto Collegiate Institute.
What skills is Geoff Linton known for?
Geoff Linton has skills like Digital Marketing, Email Marketing, Integrated Marketing, Direct Marketing, Marketing Strategy, Marketing, Strategy, Marketing Communications, Analytics, Social Media Marketing, Segmentation, Database Marketing.
Who are Geoff Linton's colleagues?
Geoff Linton's colleagues are Alberto Madison, Laura Stock, Samantha Aulakh, Florentina Stancu-Soare, Monarch Thakkar, Hadas H., Rina Grace Bioy.
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