Geoff Song Email & Phone Number

Sydney, New South Wales, Australia

Key Responsibilities:- Growth Strategy Development: Formulate and implement comprehensive growth strategies to increase product adoption and market share in the APAC region.- Market Analysis: Conduct in-depth market research and analysis to identify growth opportunities, competitive landscape, and customer needs.- Customer Acquisition: Develop and execute targeted campaigns to attract and acquire new customers, leveraging various marketing channels and tactics.- Customer Retention: Collaborate with the customer success team to enhance customer engagement, satisfaction, and retention.- Performance Metrics: Define, monitor, and analyze key performance indicators (KPIs) to measure the effectiveness of growth initiatives and make data-driven decisions.- Collaboration: Work closely with product management to ensure product features and enhancements align with market demands and growth objectives.- Partnership Development: Identify and establish strategic partnerships that can drive product growth and expand market reach.- Reporting: Prepare regular reports and presentations on growth performance, insights, and recommendations for senior management.

Sydney, New South Wales, Australia

Within Business Solutions and Innovations Team.● Technology management and development of business systems.● Drove the introduction of new products for the CTM Meetings & Events team including scoping; trials; testing; and maintaining product release documentation; implementation; training and upkeep. In addition, manage user acceptance and post verification testing.● Conducted regular audits of the business processes and policies to ensure consistency throughout the business.● Continual reviewing and updating Optimum Workflow processes and updating all support material.● Implementing and managing event tech vendor (EventsAir) Subaccounts for CTM Meeting & Events clients and maintaining client relationships.● Built event mobile apps, websites, portals, interactive sites / forms, API support, emails, reporting templates and virtual hybrid event support.● Built SharePoint sites for teams.● Maintain training, Technical and Operational, to new and existing CTM Meetings & Events employees to perform their roles efficiently and effectively.● Liaise with key stakeholders to identify and define business requirements and process, procedure, or system changes to ensure content is kept consistently up to date.● Providing a proactive and professional service to clients on product specifics, to assist with the sale and implementing of our technology.● Developing and delivering training on new products across all CTM Meetings & Events technology suites (Microsoft Dynamics, EventsAir, Cvent, Aventri Stova); operational process and procedures.

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