Product Designer
Current• Designed end-to-end features and improvements for the core B2C Android/iOS mobile app, driving engagement among 20,000 active users by involvement in product roadmap, feature scoping, and the full design process cycle.• Led multi-brand app and web design efforts, resulting in a 70% surge in company revenue, including an SCNY app that attracted an additional 100,000 users, securing the company's largest deal.• Worked on company’s first B2B dashboard, accelerating user activation and acquisition by 150% through facilitating interviews and design reviews with stakeholders and users.• Ran cross-company workshops, aligning Information Architecture with product strategy and UX across all company products (16), resulting in a 40% enhancement in user satisfaction metrics.• Pioneered app monetisation with the innovative solar feature, propelling revenue growth by an unprecedented 400%.
