George Davidson Email & Phone Number

United Kingdom

Are you hearing your customers? And if you do, are your research and insights impactful? Are your colleagues listening? Talk to me about useful, impactful, practical research and insights. The agency is open for business.

Chicago, Il, Us

Adjunct Instructor on the "Consumer Behavior and Marketing Strategy" course at the University of Chicago. This is an 8-week fully online course offered by the University of Chicago. The course is available to suitable, qualifying students anywhere in Chicago and around the world. I am passionate about helping students maximise their experience on the course.

Steventon, Oxfordshire, Gb

United Kingdom, Gb

It is a privilege to serve as a Board Trustee of the National Autistic Society. I serve on the main Board, Audit & Risk Committee and the Brand & Commercial Development Sub Committee. The NAS is the UK's leading charity for people on the autism spectrum and their families. Since 1962, the NAS has been providing support, guidance and advice, as well as campaigning for improved rights, services and opportunities to help create a society that works for autistic people.

Bury St Edmunds, Gb

Windsor, Berkshire, Gb

Looking after the research and insights for some great brands including Holiday Inn Express, Holiday Inn, Crowne Plaza, InterContinental, Hotel Indigo and StayBridge Suites.

Santo Domingo , Do

Ran concept development, price testing and taste testing of burgers, sides and desserts for permanent launches and promotionsSales data analytics and interrogation of data to identify white space opportunity for BKAdvertising development research followed by advertising tracking for 5 television campaigns each yearManaged Brand Tracking, through Millward Brown, of key brand measuresIdentified the best tasting coffee and most suitable coffee brand for BK in introducing bean-to-cup coffeeManaged the Careline (customer complaints) team and using overall trends in complaints to improve customer satisfactioI also had responsibility for research in Republic of Ireland and Scandinavia.

Mclean, Virginia, Us

A 3 month contract that evolved into a 9 month contract supporting brand equity, brand tracking, concept development and brand positioning for some of the world's biggest and best known chocolate brands.

Chicago, Illinois, Us

This was a fascinating and rewarding time to be part of one of the world's biggest brands. McDonald's emerged from being beaten up by Jamie Oliver and Eric Schlosser having lost its way as a brand. McDonald's repositioned itself as a modern and progressive fast food company with pride in its menu and restaurants. This has been rewarded with enormous success and popularity amongst consumers. McDonald's UK led the way and the model is now being rolled out across the globe.

I was honoured to be asked to serve on the main board as a Non-Exec Director as the youngest Non Executive Director of an NHS Trust in the UK. I was also Chair of the Audit Committee and sat on the Directors' Remuneration Committee. I hugely enjoyed and embraced the challenge of a Non-Exec role especially as we faced specific challenges in our finances, audit and corporate strategy. I was able to work with a world-class Chairman and board and learnt about the unique challenges of a Non Executive Director role.The board dissolved itself when the trust merged with other Trusts in the area to form the South Central Ambulance Trust. It was the right strategic decision for Ambulance services in our area to merge.

Los Gatos, Ca, Us

This was an extraordinary opportunity to work at one of the world's biggest entertainment companies in its very early days. I learnt so much from my colleagues in Los Gatos and London and enjoyed the uniqiue Netflix culture from the inside.

At the time TRBi was the UK's leading research agency which could draw its history back to the founders of qual market research through Bill Schlackman and Wendy Gordon. TRBi also looked forward through leading the industry at the MRS and in innovative techniques.

Leeds, Gb

First Direct was a very exciting, new and innovative banking service that went on to revolutionise consumer banking in the UK and around the world. I held various marketing and Business Development positions including Project Manager, Advertising Manager and, finally, Market Research Manager.

Adjunct Instructor, Consumer Behavior And Marketing Strategy

The Effective Non-Executive Director Programme, Non-Executive Director

Mba, Business

Business & Consumer Knowledge, Wine And Spirits Education Trust

Ba, Classics