Specialized in setting up, running, optimizing and reporting all things SEM and Paid Social. Can quickly and accurately strategize, create, manage and audit digital marketing paid campaigns. Can leverage tracking via Google Tag Manager (GTM) for maximum performance. UX/UI design and basic SEO. Toolset:Google Ads (+editor), Meta Ads, Apple Search Ads, Bing Ads (+editor), Linkedin Ads, Google Looker Studio (ex Data Studio), Appsflyer, ChatGPT Complete Guide Certificate, Google Analytics 4, Google Marketing Platform (ex. DoubleClick), Google Tag Manager, Apptweak, Data.ai, Semrush, Moz, Ahrefs, Buzzsumo, Hootsuite, Sprout Social, Communication skills, Interpersonal Skills, Adobe Photoshop, Adroll, Unity Ads, ProperllerAds, Taboola, Outbrain, Traffic Junky, Exoclick, Yahoo Gemini, Yandex Metrica, Kissmetrics, ScreamingFrogSEO, RankTracker, SEO PowerSuite, LRS Tools, Internet Research, Campaign and demand generation management, e-commerce, Product launch, Microsoft Word, Excel, PowerPoint, Amplitude, Forecasting, Market research, Strategic planning, Power BI, Slack, Efficient cross-functional collaboration, media buying, media buyer, Gsuite, Data visualization, CRM, Project Management, Keyword research, landing page optimization, UX optimization, Webflow, Unbounce, Team collaboration, Artificial Intelligence (AI), Website performance, Customer retention and retargeting, Remarketing strategy, Data storytelling, Conversion Rate Optimization, Jira, Wrike, Trello, Monday.com, Notion AI, Airtables
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Sem ManagerLibertex Europe Jul 2021 - Apr 2024Cyprus-Responsible for PPC campaign performance for Google Search, Youtube, Google Universal app campaigns (UAC), Huawei Ads, Apple search ads, Google Display & Video 360. -Liaising with marketing intelligence teams and creative teams to produce appealing campaigns that convert. Helping with back-end reporting on tracking and attribution-Liaising with Google and Apple search representatives for review of campaigns, analyses of KPIs and actions for better performance-Data reporting to management on paid search results and statistics analysis on clientele performance. Use of predictive analytics to understand future performance and optimize accordingly.-Ideate and create paid campaigns from scratch in accordance with the company’s marketing plans and go to market strategy -
Campaign Delivery ManagerExinity May 2020 - Jun 2021Limassol, Limassol (Lemesos), CyprusCo-ordinate between all departments in the Commercial sector of the business between UK, Nigeria, China & Hong Kong and Cyprus teams, regarding requirements for the successful completion of promotional activities. Perform quality assurance checks on published online material and create reports. Use the firm’s internal communications and management systems and make sure teams are introduced and trained to the latest systems available. Adhere to campaign and project deadlines, maintain an up-to-date checklist of asset deliverables. Post any necessary marketing updates. Maintain updated archives of marketing files. -
Digital Advertising ManagerTrade.Io Mar 2019 - Nov 2019Limassol, Cyprus- Responsible for online advertising activities (Google AdWords, Facebook, Adroll, Linkedin, Twitter, Taboola and more) Media Buying, Influencers, Ad Agencies around the world- Programmatic Advertising- Setting up tracking via GTM- Advance Retargeting Methods - A/B Testing- Social media marketing activities - Brand awareness- Growth hacking and lead generation- Formation of Digital Marketing Strategy both paid and organic- Liaise with content, and creative departments to create appealing content- Use of Analytics and BI tools for performance evaluation and optimization of the campaigns- Reporting directly to CMO -
Digital Advertising ManagerTiomarkets Mar 2019 - Nov 2019LimassolWhile previously working on both Trade.io and TIOmarkets, since October 2019 work is exclusively shifted on TIOmarkets, a financial broker of Trade.io group. Tasks & responsibilities:- Responsible for online advertising activities (Google AdWords, Facebook, Adroll, Linkedin, Twitter, Taboola and more) Media Buying, Influencers, Ad Agencies around the world- Programmatic Advertising- Advance Retargeting Methods - A/B Testing- Social media marketing activities - Brand awareness- Growth hacking and lead generation- Formation of Digital Marketing Strategy both paid and organic- Liaise with content, and creative departments to create appealing content- Use of Analytics and BI tools for performance evaluation and optimization of the campaigns- Reporting directly to CMO -
Digital Marketing SpecialistPropellerads Dec 2017 - Dec 2018Limassol, CyprusA fixed term contact job.- Responsible for the creation of PPC marketing strategy- Managing Facebook & Adwords campaigns targeting different niches such as Cypto and ICO products, Affiliate Marketing, Ecommerce, Dating and others-Generating ideas for high quality creatives that will increase ROI-Liaise with the marketing team to create quarterly action plan. Liaise with design and content department for the creation of appealing landing pages and ads- Global campaign planning and segmentation (GEOs, CPC, etc.)- Setup ad-tracking and tracking via GTM and UTM- A/B testing of landing pages, creatives and ppc campaigns- Reporting directly to the Marketing Manager- Review and daily overview and optimization of the company's digital marketing campaignsPart of the team responsible for the company’s offline appearance. Participated in Facebook Ads Summit 2018. -
Seo/Sem/Ppc SpecialistMedialink | Digital Marketing Agency Dec 2016 - Dec 2017CyprusGoogle Certified PPC consultant. ON and OFF site SEO for a variety clients ranging from financial services to renewable energy, automotive, hotel and tourism, properties and other local businesses looking to expand locally or globally. Able to outreach to authoritative websites such as Forbes, CNN, Huntington post and others. Creation of a strong presence in search engines through backlink development, PR and monitoring of compettion. Extensive knowledge of social media PPC. -
Digital Marketing SpecialistChellaul Corporation Apr 2016 - Dec 2016Larnaca, CyprusSEO & Digital Marketing Specialist at Yoshiro Digital (Chellaul Corporation). Being part of the digital marketing team. Managing clients’ social media accounts, conducting email marketing and providing other digital marketing and business development consultancy services. Part of the SEO team. Used advance keyword analysis through specialized software to identify top short and long tail keywords. Optimizing websites for better google search ranking. Analyzing large amounts of data and suggest new directions which the client should focus on. April 2016-Present -
Intern Researcher At Management Center Of The Mediterranean (Fixed-Term Contract)Management Center Of The Mediterranean Dec 2015 - Mar 2016NicosiaMainly dealing with civil society, peace-building and environmental issues. Conducting research and submitting proposals. Helping with marketing and promotion of the organization and its campaigns. -
Project Coordinator / Business Consultant (Fixed Contract)Crambero Suites (Member Of Mjsc Property Holdings) Apr 2015 - Sep 2015Nicosia, CyprusProvide advisory services with regards to the course of the project. Coordinating the departments of the project. Conduct research and suggest new and efficient ways to conduct business. Set deadlines and follow up on all the tasks of the project. Give advice with regards to marketing strategies and preparation and presentation of the management structure and standard operating procedures.
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Business Development ConsultantN. Nicolaou Sports Ltd Sep 2011 - Apr 2013NicosiaAmong others: Being part of the products development and testing team. Understand user behavior towards the products. Giving advice regarding impactful marketing and promotion in order to extend sales. Made sure the company is well exposed in social websites. Managed clientele feedback and inquiries. Suggested new ways to promote the company’s marketing campaigns. Overall, an increase of 60% in sales and 85% in customer satisfaction was achieved.
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ReceptionistKanika Hotels & Resorts May 2012 - Oct 2012Ayia NapaSuccessfully cooperated with reception team in order to coordinate the entire hotel’s departments. Preparing the profiles of the incoming customers. According to customers’ feedback the front office department was 96% positive in offering excellent service. Check in and check out clients, billing and invoicing, handling complaints and negotiating. Dealing with clients’ inquiries and making sure that their requests are fulfilled to the maximum. Swiftly coordinate hotel’s departments and take initiative to apply immediate problem solving measures. Making sure that all the departments of the hotel are properly working and the customers are satisfied. Accurately completing daily tasks and making sure nothing has been left behind.
George E. Education Details
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Environment Politics And Globalisation -
University Of NicosiaInternational Relations And European Studies -
PangyprioEconomics
Frequently Asked Questions about George E.
What is George E.'s role at the current company?
George E.'s current role is Digital Marketing Troubleshooter | PPC - Google Ads (Search, UAC, Video - Certified), Apple Search Ads (Certified), Meta Ads, Bing Ads, Petal Ads (ex Huawei) & more | Google Tag Manager | UX/UI Consultant.
What schools did George E. attend?
George E. attended King's College London, U. Of London, University Of Nicosia, Pangyprio.
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George E
Recruiting Mexican,Canadian Citizens (It Professionals) To Work In Usa On Tn VisaChantilly, Va1esveetech.com -
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