Sem Manager
-Responsible for PPC campaign performance for Google Search, Youtube, Google Universal app campaigns (UAC), Huawei Ads, Apple search ads, Google Display & Video 360. -Liaising with marketing intelligence teams and creative teams to produce appealing campaigns that convert. Helping with back-end reporting on tracking and attribution-Liaising with Google and Apple search representatives for review of campaigns, analyses of KPIs and actions for better performance-Data reporting to management on paid search results and statistics analysis on clientele performance. Use of predictive analytics to understand future performance and optimize accordingly.-Ideate and create paid campaigns from scratch in accordance with the company’s marketing plans and go to market strategy