George Gachunga Email and Phone Number

Ensured availability and incremental sales of all Keroche products through efficient RTM,B2B engagement, coaching and training, strategic business planning and Marketing initiatives to achieve targeted numeric and weighted distribution scores.Grew the total volume contribution from 60% to 65%.Executive water volume growth of 20%:Grew summit brand volumes by 20%.

My primary role was to ensure product availability and sales in the designated region, as well as ensure the right execution(RED) was implemented by the sales team under me,to achieve the targeted weighted and numeric distribution scores.

Kenya's dairy industry is the most developed in East Africa,with 75% of the industry's total output dominated by small scale farmers.My role was to harness this processed dairy outputs, and formulate and monitor implementation of strategies on distribution, visibility and brand building to achieve targeted Sales volumes as well as targeted market share on both numeric and weighted distribution numbers across the Country, for Kinangop Dairy Limited.-Was key in the development of the company's 5yr strategic plan.-Developed route to market strategies that saw a more efficient distribution plan and increasured the accuracy on measurement and forecasting.-Increased the level of accountability of the sales team through introduction of measurement and evaluation tools.

Ensured product availability and sales in the market, revenue growth as well as maintained brand equity of all our franchise partner products,(COCA-COLA,UNILEVER and NESTLE FOODS) across the regions we operated in.Key elementsof the role included formulating and implementing route to market strategies, formulating channel strategies,formulating and implementing trade and customer marketing activities and influencing stakeholders to implement the plans. Cross functional marketing support to other companies within the group was part of my KPI as well as people management and performance evaluations.Grew volumes by a total average of 19% across the franchise partners.Collabotared and developed CATMAN plans for Coca-Cola and Unilever and executed them in the tier one retail outlets in Lubumbashi.

Executed the collaborative customer partnerships and strategies through enforcement of joint up business plans with Key accounts in Rift Valley,Western and nyanza.Delivered spirits growth of 35% between 2012/ 2013 performance through delivery of targeted growth initiatives and promotions plans and partnerships.Aggressively delivered an effective competitive strategy hence winning at the point of purchase and gaining market share over competition through impactful portfolio discussions, visibility and pricing campaigns.Used my understanding of shopper and category insights to develop programs that grew sales, and brand equity.Co-ordinated and tailored brand activity by channel and customer to address specific business needs and opportunities. Managed an effective key accounts supply chain through accurate forecasting and resource planning.

This role required brilliance in execution of trade marketing plans with emphasis on measurement and evaluation to determine effectiveness and ROI. Indepth understanding of consumer, customer and competitor trends to determine strategic and operational approach to leverage and win with our brands. Key achievements:Sales volumes target achievements month on month.Grew the numeric distribution scores of Johnnie Walker brand from 6% to 46%;Baileys from 1% to 3%.

• Distributing the set monthly targets within my territory to maximize sales and revenue made from sales within the area• Supervising 3 route salesmen to ensure efficient and timely distribution to key account outlets • Organizing sales promotions and implementing budgets• Debt collection and management• Maintaining trade relationships with key accounts.• Asset control and management – efficient utilization of company equipment• Maintenance of set company retail executions standards• Supervision of three sales representative