George Haddad Email and Phone Number

Commercial and brand development Manager for the Middle East. Responsible of brand development across 11 countries.

• Associate to the national sales manager at Horeca Trade • Responsible for Tier 1 group accounts to manage and develop in the UAE, representing 16% of company's total yearly turnover ( 4.6M $ ). Among the group accounts is Emaar, Hilton, Starwood, Rotana• Part of the lead team making decisions on the direction of the company as a whole; financially, operationally and commercially• Leading special projects in terms of introduction and development of new brands into the market• Leading daily sales meetings for sales team to insure that the sales department is in line with monthly targets concerning sales and brands • Coordinating with different departments of the company (telesales, logistics, supply chain) to insure smooth flow of daily operation

Area Manager of Northern UAE in charge of business development of those Emirates across the HORECA sector. • Responsible for all sales and business development of Horeca Trade in the five Emirates of Northern UAE • Leading and supervising sales team to ensure the achievement of sales targets• Supervising sales and expenses forecasting and budgeting for the area• Performing monthly, quarterly and yearly business reviews to ensure sales targets and budget are in-line with company targets• Generating new leads and clients to ensure continuous business development• Launching and introducing new products and brands acquired by Horeca Trade in the areas under my supervision• In charge of department’s P&L • In charge of setting up operations for the company’s new branch in Oman• Recruiting and hiring responsibilities for Horeca Trade Oman & Northern Emirates • Launching Horeca Trade Oman, part of Bidvest Middle East, in December 2014• In charge of logistical and operational set-up for Horeca Trade Oman• Heading operations and business development of Horeca Trade Oman • Responsible for P&L of Horeca Trade Oman

Sales manager, in charge of food service sector across Jordan. Responsible of business development, in-terms of maintaining existing clients as well as cultivating new profitable accounts. Increasing sales of existing brands in Transmed's portfolio like (McCain, Sysco... ) and identifying new opportunities and brands to represent. Help in increasing overall profitability of the company across all sectors. Coordinating between different departments of the company ( supply chain, accounting, logistics) to insure smoothly business flow and customer satisfaction

Operations manager in-charge of set-up and running the operations of import and distribution as well as brand representation of high end food products including dairy, cold cuts, seafood, fruits and vegetables