Georgy Ikonnikov Email & Phone Number

Belgrade, RS

New York, United States

• Developed and implemented data development strategy for the company
• Developed and standardized processes for receiving, processing, storing, and visualizing data to increase the efficiency of the data team
• Сreated and developed DWH as a single source of data for all company needs
• Automate current processes related to creating dashboards for the company's clients which is expected to save the company over $30,000 monthly.
• Integrated and configured ETL processes for more than 10 data sources - programmatic and advertising platforms using external API's / Python / Airflow / BigQuery

• Headed and was responsible for the company marketing and web analytics
• Conducted a complete refactoring of the company's 2 main marketing dashboards which resulted in significant improvements in the data-driven decision-making process for the Performance Marketing Team
• Fully automated large report that analysts had previously filled out manually which allowed the company to save two weeks of analyst time per year
• Integrated new data sources into DWH Snowflake, such as Yandex Metrika Reporting API and helped with Metrika Logs API Clickhouse integration
• Developed 4 new data marts for the marketing team
• Configured web analytics for the company's main products, and also reviewed GTM changes from other product teams

Moscow, Russia

• As part of the team, leading the direction of web/app analytics on an e-commerce site and app with 20,000,000+ MAUKey Results:
• Led the implementation of a new personalization system on the website from the analytics side by designing and conducting AB tests to calculate the economic feasibility of such changes, which could potentially increase.
• Developed 3 large Power BI dashboards for website and mobile app, that allow the business to monitor the required indicators and obtain the necessary statistics for making decisions based on data (GreenPlum, Power BI.
• Conducted >10 A/B tests, starting from the design of the experiment itself to summing up their results, which made it possible to determine the effectiveness and feasibility of implementing changes on the site;
• Set up data collection on the site using GTM in various analytics systems (GA360, YM) and advertising accounts (VK, programmatic and marketing platforms)
• Together with the team, made migration of the analytical infrastructure to a new web analytics system - Yandex Metrica, which included the transfer of all current campaign dashboards (Power BI + ClickHouse), as well as.

Moscow, Russia

• Led a team of 2 junior analysts
• Migrated more than 20 companies sites to the new web analytics system Google Analytics 4
• Successfully led the migration of the campaign's analytical infrastructure to the Google Cloud platform - 5 main sites, 15+landings, 10+ looker studio dashboards
• Implemented the most advanced approaches to creating analytical reporting using GA4 raw data and incrementally updated ETL processes (Python / Google Cloud Function / BigQuery)

Moscow, Russia

• Developed more than 15 auto-updating BI reports on the Google stack: Google Analytics, Google Looker studio (ex Data Studio)
• Created more than 7 data marts in mySQL
• Set up web analytics tracking for more than 20 new sites or their sections using Google Tag Manager
• Advised business clients on web and data analytics for making data-based decisions

Orel, Russia

Processing of sociological and marketing research data with Excel