Veteran entrepreneur, business executive and marketing thought-leader.As Co-Founder of RKG | The Rimm-Kaufman Group George joined Founder Alan Rimm-Kaufman in 2003 to bootstrap an agency from 2 guys and a dream to a globally recognized digital agency. George led the development of RKG's proprietary paid search marketing algorithm, as well as RKG's hiring, training and service delivery practices and processes. George became CEO of RKG in 2008 and led RKG through a transformational period in the wake of Alan's death. In 2013 George passed the CEO torch to focus more attention on the science of marketing and client service.In 2014 RKG was acquired by Merkle, a leading digital agency with deep roots in marketing analytics and customer relationship management. George remained at Merkle for a year post acquisition as Chief Marketing Scientist for the Digital Agency Group, but left in June 2015Currently George acts as a strategic advisor to VividCortex a SaaS startup offering the first unified suite of database performance monitoring tools specifically designed for today's large-scale, polyglot persistence tier.A prolific writer, George has had a regular column at Search Engine Land since 2007, has co-authored academic papers and book chapters, and helped build the RKG Blog into a go-to source of industry insights. George has served on Google's agency council since 2008, has been featured on Google webinars and hangouts and has worked closely with the Bing product development team. He is a frequent speaker at Shop.org, Internet Retailer, SMX East/West/Advanced, Search Insider Summit, and many other conferences. He is a regular guest lecturer at UVA's Darden School of Business.