George Muriithi Email and Phone Number

- Responsible for leading and managing the Beckman Coulter business development activities within the East Africa territory. - Aligning Beckman Coulter strategic goals to drive growth and achieve the Business Plan objectives and customer support needs.- Manage the day-to-day relationship with East Africa distributors assigned for the region and hold monthly business reviews to ensure business is on track.- Assist in launching new Beckman Coulter products and ensuring dissemination of key marketing messages.- Work closely with the distributor sales force to achieve complete market visibility, setting objectives and activity plans for target key accounts.

As a Territory Manager Life Sciences for East Africa i am accountable for the execution the Life Science Strategy of the respective territory and fully accountable for the sales performance for specific countries as determined by the Business Manager Life Sciences. Provide leadership to the Life Science clinical/ applications team including dedicated sales associates when part of the team. I am also be responsible for managing distributors which will include ongoing review of the distributors in the territory to ensure that we have the right distributors/ partners to execute the strategy in the territory. Responsible for proactively monitoring the financial performance of the territory and communicates any deviations from critical project plans.Ensure achievement of top-line and bottom line GP target of the LS strategic business units.• Engage the Life Science organization in the territory around objectives with customers and distributors for the complete LS portfolio.• Supports the implementation of go-to-market plans, Including market development initiatives, to ensure effective leverage of resources and capabilities.• Supports the development of marketing plans including Life Science value preposition development, product portfolio management and launching new products.• Support key financial business processes including system updates, budgeting, forecasting and reporting.• Leads demand generation and pipeline management to support accurate forecasting.• Uses the Customer Relationship Management system to manage the sale force effectiveness KPIs for the territory.• Overseas the order to cash process for the LS businesses with the territory.• Understands and anticipates external environment trends & factor that into the execution plans.

Job includes, but not limited to the following:- Effective distributor management in Kenya, Uganda, Tanzania, Ethiopia, Rwanda and Eritrea- Drive conversion of HCW's to the use of safety engineered devices in Kenya, Ethiopia and Eritrea- Manage tender business in Kenya, Ethiopia and Eritrea- Increasing awareness against needle stick injuries among Healthcare workers through training- Ensure that products comply with all the set medical device registration guidelines in the territory - Build on customer loyalty and confidence through follow up and business development calls- Monitoring of supply chain activities in Kenya, Ethiopia and Eritrea with an aim of synchronizing supply with demand.

- Keeping detailed records of all contacts and reaching annual sales targets-Making presentations to the medical professionals like: doctors, pharmacists, nurses, practice staffs and to all the necessary personnel related to the sector with an aim of increasing sales in my territory- Monitor what are the competitive companies doing and about their products and how are they taking steps for taking the market and defeating others.- Build and maintain positive connections and working relationships with medical personnel and also with the supporting administration.

The job entailed all but not limited to the below duties: • Sampling and Sample Management in the Laboratory• Documentation and Quality Management Systems• Microbiological Examination of Intermediates and Raw Materials• Microbial Limit Tests for nutritional drinks and oral care products• Microbiological Monitoring of Purified, Treated and Potable Water• Waste water Sampling and Analysis• Microbial monitoring of Swab and Rinses• Validation of Microbiology Test Methods• Antimicrobial Preservative Effectiveness Test• Calibration of Microbiological Equipment• Sampling and analysis of process water • Culture transfers