 Senior Sales Engineer, managing business development & technical support for firestop products in UAE, Qatar, Oman & Kuwait. Established & maintained strong relationships with key accounts through the Large Account Management Process Prepared Customer Action Plans (CAP) for all key accounts, on service delivery standards, for quarterly analysis Liaised with consultants during product design stages to ensure products comply with client and market demand Collaborated closely with distributors, increasing capability & taking proactive due diligence for new partnerships Maximised sales and distribution across selected markets and channels, streamlining the distribution network Initiated & drove Channel Strategy and Territory Management to deliver high volume sales for specified products Analyzed, developed, and executed distinctive programs to yield measurable results across the trade segments Ensured full adherence of all stocks, processes, and practices with company policies and any relevant regulations Commended by management for regaining market share and increasing firestops sales across markets segments

Established and delivered ambitious B2B & B2C sales objectives for the Loctite Product range in UAE and Oman Developed and executed strategies for market segmentation and penetration to achieve demanding sales targets Used sales forecasting and pricing strategies to optimise the competitiveness and profitability of Loctite products Researched and monitored new markets and emerging trends to penetrate new channels and grow existing ones Built brand focus in compliance with operational requirements, ensured maximum visibility & grew market share Developed and executed promotional activities as a part of a market development initiative for enhancing sales Synchronised service and maintenance operations as far as possible to deliver the most cost-effective solutions Monitored the quality of post service activities such as service reminders & effective handling customer grievances Provided effective technical training for customer employees as well as distributors throughout the UAE and Oman

Managed sales and marketing to key accounts and organised training in products and applications for client staff Co-ordinated with representatives in customer service, technical, logistics, etc. to ensure quality customer support Liaised with clients to establish product requirements & sales forecasts, and provide accurate estimates of demand Conducted market research to determine target products and applications, and confirmed these with major clients Distributed sales reports to branch managers and senior staff, and reviewed sales targets with regional managers Represented the account management team in discussions with senior management on the status of all accounts Prepared written status reports for senior management, detailing any open action items and their current status Onsite demonstration of products & product training for end users. Won the Hilti Best Employee of the Year Award in 2006 following the process of Monitoring and Evaluation (M & E)