George Y. Chen Email & Phone Number

Santa Clara, California, Us

• Engineering Operation Services-I lead a team of 10 providing three main services within Hitachi Vantara's Global Product and Solutions Enablement (GPSE) Team and our external stakeholders. 1) Product Services-Product Release Management and Documentation Control 2) Engineering Support Services-Software and Hardware Purchasing, Inventory Management and Services 3) Technical Editing and Video Creation (Technical Papers, Guides-Configuration, Build, and Implementation)Additionally, I lead the virtual Project Management Office (PMO) to streamline our engineering process and business operation across our Hitachi Vantara Global Product and Solutions Enablement Team

Santa Clara, California, Us

Grow revenue by supporting new enterprise storage platforms through engineering and testing to enable enterprise customers and channel partners. Drive incremental revenue by - Leading the Technical Evangelism Program, creating short video series called How I.T. Gets Done focused on customer problems with Hitachi product solutions.

Lincoln, Ne, Us

Lead a team of 5-25 across supplier management, operations, supply chain, channel management, and marketing to deliver thousands of online products to customer through the Target channel. Support the growth of Target’s marketplace through assortment expansion, enhanced listing quality and serving Target’s customer though all available channels. - Leading product attributes enhancement project to improve Target’s internal search algo and Google search result rankings by adding 40% more item attributes with expected higher conversion rate (0.55%) and reducing customer return rates (3%)

San Bruno, Ca, Us

Led phase three of Walmart Global Sourcing’s ecommerce/omnichannel business initiative. Led cross-border trade team of 12. Facilitated and drove international seller account growth for the U.S. marketplace. Developed and established international ecommerce seller strategy/process, business operations structure, and communication platforms from ground zero.• Acquired 145 new accounts (100% growth)• Exceeded targeted financial goals by 425%Responsible for developing and executing ecommerce order replenishment capabilities and network visibility system to support the growth of first party (1P) online and in-store assortment to seamlessly serve customers across channels.• Created and implemented a new system for import ecommerce orders, providing visibility, and order priority control inside the network. Achieved 95% on-time performance• Implemented shared inventory program for 30% of import store replenishment items, reducing weeks of supply by 40%• Co-led product enhancement for proprietary order replenishment system to receive ecommerce orders and combine store orders onto same containers, at scale

REDUCE | REUSE | RECYCLECircular Economy - the mission is to improve access to sustainable/reusable electronics globally and reduce e-waste in our environment. Unlocking value by focusing on customer needs and providing them with quality repurposed electronic products.

Bentonville, Arkansas, Us

Led phase two of Walmart Global Sourcing’s ecommerce business initiative. Built a new business vertical focusing on ecommerce (1P-own) to expand Walmart Global Sourcing’s product portfolio. Responsible for developing strategies to meet customers’ evolving needs, convert valuable customers, improve customer acquisition cost (CAC), and increase customer lifetime value (LTV) by driving repeat purchase rate.• Grew overall business 2.5X, increased profitability by 5X, and exceeded 5-year plan• Built and led Walmart Global Sourcing’s HOME ecommerce sourcing and category management team (11) to support multiple platforms• Grew profitable assortment by 35%, increased average GMV/item by 50%, and improved online in-stock rate by 20%• Increased SEO traffic and page views (40%) with improved content quality score of 90+%, link building, and consistently achieved highest SEM conversion in HomeSpecial Project - Category Management – Loft Beds: Full merchandising and P&L responsibility for Loft Beds business. Leveraged data, customer insights, and retail expertise to establish the working plan to improve customer experience and operating efficiency, current assortment, channel strategy, pricing, item content, and packaging.• Delivered 25% year-over-year (YoY) comp and 7.5% contribution profit (CP)/$1.2M to bottom line• Increased SEO ranking to top one and two, with higher return on ad spend (RoAS) and a minimum of $6 in SEM

Bentonville, Arkansas, Us

Led phase one of Walmart Global Sourcing’s ecommerce business initiative. Headed the U.S. Project Management Office (PMO) with cross-functional teams (10+) across three global hubs to drive and complete all ecommerce initiatives (15) with executive oversight. Responsible to accelerate growth through end-to-end process & systems improvements and standardization in direct sourcing, order replenishment, and category management. Unlocked enterprise value through enhanced organizational capabilities to support ecommerce (1P-own) with 71% growth. • Led store assortment visibility online initiative to ensure store catalog are on the website, from 60% to 95%• Established a dedicated ecommerce order replenishment team to support all ecommerce orders; improved order creation lead time by 50% and on-time delivery by 10%• Launched Asia-Pacific (APAC) “Content Studio Service Provider Program” at origin to deliver enhanced content for imagery, copywriting, and private label brand SEO optimization via application programming interface (API). Improved cost by 70%.• Improved item setup process by leveraging technology to reduce setup cycle time from 63 to 15 days (76% reduction) and supported availability for items to sell on site

Bentonville , Us

Led a team of eight to support nine Walmart markets in kitchen, bath, shower, window, and home décor categories, responsible for $265M managed spend. Developed sourcing strategy and redesigned onshoring model to improve value chain efficiency in bicycle category, resulted in 20% cost reduction. Led business development for ecommerce opportunities, achieved 70% growth in year one by the established ecommerce team of five.

Middleton, Wisconsin, Us

Oversaw offshore team of ten to manage suppliers in Thailand, China, Indonesia, Taiwan, and India with $50M annual managed spend. Rationalized supply base from 25 to ten, simplified supplier management process, and improved purchase price variance, with annual savings of $2.5M. Developed sourcing and procurement model to drive down material cost and improve quality. Achieved 10% improvement in component defect and $300,000 in cost after finished goods suppliers also became semi-finished goods supplier to network.

Led five-member team supporting clients in product development and company sales, with annual sales of $20M and 10% annual growth. Directed 160-member production team in charge of QA and component parts assembly, improved operational efficiency by creating standardized operational process, reduced defective parts by 30%, and increased throughput by 15%.

Washington, Dc, Us

B.A., Business/Economics

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