Advising prominent British and international brands on strategic digital & omnichannel initiatives to enhance and accelerate their digital presence and experience in local and global markets including China, South Korea & Japan.

Spearheaded growth and innovation in global digital experiences, increasing user engagement by 25% in South Korea, and Japan through targeted initiatives and significant digital growth in China through marketplace expansionDirected a comprehensive technical evolution programme, modernising infrastructure, enhancing efficiency, resulting in improved agility and security.Orchestrated the delivery of a ‘True’ Global Omni-channel experience, boosting international sales by 20% through strategic growth and innovative supply chain efforts.Identified and executed revenue growth opportunities, achieving a 15% increase in sales through strategic channel and marketplace optimisations.Implemented AI and Machine Learning models, enhancing customer acquisition and retention rates by 18% through advanced data-driven trend analysis.Key Highlights & Achievements:Business Transformation Programme discovery, planning & leadershipGoogle Cloud Customer Award Winner for Retail 2021 Mulesoft Omnichannel Transformation Award 2022Omnichannel Single View of customer across retail & digitalKey Stakeholder and active member of the Sustainable Markets Initiative www.sustainable-markets.org

- Directed the development and growth of Mulberry’s omni-channel business, resulting in a 20% increase in online sales across all product categories and international markets.- Led digital development and growth of Mulberry’s omni-channel products across all digital customer touchpoints and international markets. - I led the delivery, design, content, and technical development for Mulberry’s digital presence, focusing on continuously enhancing Mulberry’s digital customer experience proposition and brand story-telling initiatives.- Drove profitable growth throughout the business through the digital acquisition and retention of customers.Key Achievements & Performance Highlights- Optimized delivery services for efficiency and reliability- Customized payment options to suit local preferences- Average digital revenue growth of +10% yr on yr, | CVR increase 12-15% yr on yr