Georgia Johnson Email & Phone Number

London, Gb

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Responsible for Vodafone UK's converged (mobile & broadband) marketing strategy with ambition of becoming the UKs largest converged player - Insight-led creation of ‘Vodafone Together’ proposition: Worked with research agencies to identify target audience, customer needs & market opportunity. Used insights to develop ‘Vodafone Together’, a value-led mobile & broadband bundle for families - see here: https://www.vodafone.co.uk/broadband-sim-only-deals- Coordinated multi-channel… Show more Responsible for Vodafone UK's converged (mobile & broadband) marketing strategy with ambition of becoming the UKs largest converged player - Insight-led creation of ‘Vodafone Together’ proposition: Worked with research agencies to identify target audience, customer needs & market opportunity. Used insights to develop ‘Vodafone Together’, a value-led mobile & broadband bundle for families - see here: https://www.vodafone.co.uk/broadband-sim-only-deals- Coordinated multi-channel through-the-line marketing campaign for ‘Vodafone Together’: Briefed brand & media team and collaborated with channels e2e campaign, including TV commercial. Campaign target to reach 96% of UK households.- Leading development of Vodafone’s converged marketing strategy. Show less

Responsible for 5G global marketing strategy including strategy development, product management and local market support:- Co-led Global 5G Forum to drive 5G adoption and service revenue across global footprint: Analysed 5G opportunities, gathered insights, developed roadmap and guidance of propositions/activations in collaboration with Markets.- Co-ordinated Vodafone’s marketing strategy for the iPhone 12 launch across 14 local markets: Signed off co-branding strategy with Apple… Show more Responsible for 5G global marketing strategy including strategy development, product management and local market support:- Co-led Global 5G Forum to drive 5G adoption and service revenue across global footprint: Analysed 5G opportunities, gathered insights, developed roadmap and guidance of propositions/activations in collaboration with Markets.- Co-ordinated Vodafone’s marketing strategy for the iPhone 12 launch across 14 local markets: Signed off co-branding strategy with Apple, developed use-case messaging, supported Markets with proposition design and go-to-market planning.- Updated global marketing training: Created content and ran 3 Market pilot. Positive reviews received and global delivery begun. Show less

London, United Kingdom

During my last placement on Vodafone's Graduate Scheme, I worked with the Senior Commercial Strategy Manager in the Global Marketing & Brand team. This gave me visibility of every aspect of Marketing including Brand & Media, Insights, Customer-Value-Management, Digital Marketing and Pricing & Propositions. I was jointly responsible for developing the global 5G commercial strategy, identifying and developing commercial products & services for 5G, and supported the strategic planning… Show more During my last placement on Vodafone's Graduate Scheme, I worked with the Senior Commercial Strategy Manager in the Global Marketing & Brand team. This gave me visibility of every aspect of Marketing including Brand & Media, Insights, Customer-Value-Management, Digital Marketing and Pricing & Propositions. I was jointly responsible for developing the global 5G commercial strategy, identifying and developing commercial products & services for 5G, and supported the strategic planning process & commercial performance management of the largest 4 markets of Vodafone.I was personally responsible for developing a 5G product & proposition across the largest 4 Vodafone markets, including working with technical teams to design an architecture. I also managed the 5G Programme across all Vodafone Markets, including developing 5G strategic reports, engaging with the community and managing relationships with external Partners. Show less

London, United Kingdom

My second graduate role was within the Digital Marketing team, specifically the Social Marketing and SEO team. I was responsible for developing the first global Social Customer Care Strategy for Vodafone and delivered this to 20+ Markets. My second area of responsibility was supporting the delivery of a global SEO programme across 20+ Markets including creating Vodafone’s first global SEO Revenue Model and implementing across the top 10 Markets.

London, United Kingdom

Began a 2-year graduate programme with Vodafone Group, consisting of 3 rotations within the Commercial function of the company. This role was with the Partner Markets team. I supported the development, sale and delivery of a multi-year digital telco transformation programme to our Partner Markets.

Oakham

As the Development Assistant I supported the Development team with all fundraising activity and the Enterprises team with all commercial lettings.Over the 9 months, I supported the Development team in raising £975,000 towards their Campaign's target of £4 million. This experience further enhanced my communication skills and also advanced my analytical skills by working with complex data to validate the department's KPI report.

London, United Kingdom

Hired as an Accounting Assistant to support the work of my colleagues, this involved administrative tasks and proof-reading of financial statements. After recognising that a lack of accounting knowledge was restricting my ability to help my colleagues, I asked to attend a Bookkeeping Course. After successfully completing the Bookkeeping Course I had a thorough understanding of how financial statements were formed. This enabled me to support the audit, tax and accounts teams more effectively… Show more Hired as an Accounting Assistant to support the work of my colleagues, this involved administrative tasks and proof-reading of financial statements. After recognising that a lack of accounting knowledge was restricting my ability to help my colleagues, I asked to attend a Bookkeeping Course. After successfully completing the Bookkeeping Course I had a thorough understanding of how financial statements were formed. This enabled me to support the audit, tax and accounts teams more effectively. This initiative and determination resulted in a contract extension and a Graduate position offer. Show less

Exeter, United Kingdom

This was a part-time internship I undertook alongside my final-year University studies. This involved being the sole administrator for a student careers scheme, the eXepert scheme. The 'eXepert scheme' links students with alumni in their industries of interest in order to offer them careers advice and information. I was also responsible for increasing the number of applications for the scheme. I achieved this through the streamlining of processes to enable me to have more time to… Show more This was a part-time internship I undertook alongside my final-year University studies. This involved being the sole administrator for a student careers scheme, the eXepert scheme. The 'eXepert scheme' links students with alumni in their industries of interest in order to offer them careers advice and information. I was also responsible for increasing the number of applications for the scheme. I achieved this through the streamlining of processes to enable me to have more time to effectively market the Scheme. This resulted in a 5% increase in application submissions from the previous year. Show less

Chelmsford, United Kingdom

As part of my degree I completed a year in industry at Marks and Spencer on their Business Placement Programme. This 12 month programme included rotations on the clothing & home, food & hospitality and finance & operations departments within stores with the aim of understanding how to be a Commercial Manager in each department. As a Commercial Manager I was responsible for the performance of my departments in addition to line managing a number of experienced managers.This work… Show more As part of my degree I completed a year in industry at Marks and Spencer on their Business Placement Programme. This 12 month programme included rotations on the clothing & home, food & hospitality and finance & operations departments within stores with the aim of understanding how to be a Commercial Manager in each department. As a Commercial Manager I was responsible for the performance of my departments in addition to line managing a number of experienced managers.This work experience strengthened my communication, leadership, and interpersonal skills as well as giving me an in-depth knowledge and understanding of the operations of a retail business. Show less

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Economics And Politics With Uk Work Experience (Bsc), First

Activities and Societies: Exeter Amateur Boxing Club, Business and Finance Society, Politics Society I thoroughly enjoyed my University.

A-Levels, Politics, Economics, Maths And German, A A B

Awarded an Academic Scholarship.