Georgia Mcclellan Email & Phone Number

Los Angeles, California, United States

Monitors The Orchard's video supply chain processes, identifying and resolving issues when necessary. Acts as an Operations contact for DSP partners as well as our Label Management staff globally. Utilizes The Orchard's internal product to deliver video products to digital retailers worldwide. Creates and maintains documentation surrounding workflows and processes, as well as system and DSP behaviors. Provides general support to the wider Digital Operations team (e.g., monitoring the digital audio supply chain, troubleshooting audio support tickets, etc.). Assists with monitoring, making recommendations, and highlighting areas of concern for The Orchard's highest priority audio releases.

Los Angeles Metropolitan Area

Achieved successful delivery of video content across SVOD, AVOD, and FAST channels, enhancing brand presence and fostering audience retention. Developed and maintained comprehensive metadata records for over 2,500 digital assets using Excel, Google, and Airtable, improving content organization and accessibility. Contributed to the launch of FAST channels on platforms like Pluto TV and Amazon Freevee, resulting in significant increases in viewership and ad sales. Executed content migration to prominent platforms including Amazon, Apple, and Roku, expanding audience reach and platform presence.

Greater Los Angeles Area

Managed all facets of motorsport content administration for MotorTrend SVOD and AVOD platforms, overseeing the publication of more than 5,000 hours of content to engage fans. Orchestrated end-to-end content production, encompassing video editing, thumbnail creation, metadata generation, copywriting, and CMS publishing. Implemented trafficking schedules to ensure timely release of motorsport video content on the SVOD platform, optimizing audience engagement. Collaborated closely with external vendors to streamline the delivery of video content, ensuring an efficient workflow process and seamless operations.

Pueblo, Colorado Area

Led the production of Video on Demand (SVOD) event replays and video highlights, guaranteeing top-tier content delivery to viewers. Played a pivotal role in the successful launch of the Over-the-Top (OTT) platform RidePass, managing the seamless migration of over 650 video assets. Published editorial content and supervised all video assets across various platforms, such as PBR.com, RidePass, and YouTube, to optimize audience reach and engagement. Achieved significant growth by expanding PBR's YouTube channel to surpass 100,000 subscribers during tenure with the organization.

Led in-house video production efforts, overseeing the creation of educational and training videos, and engaging in scriptwriting. Played a pivotal role in crafting social media and print marketing campaigns. Additionally, authored professional blog posts and newsletters covering various health topics for the county.

Grand Junction, Colorado Area

Crafted scripts and produced original TV shows aired on local broadcast stations, showcasing diverse skills as an editor, director, technical director, studio camera operator, and producer. Spearheaded the production of two weekly shows while providing assistance to other shows on air, contributing to their success and smooth operation.

Proficiently rotated through directing, managing graphics, and editing highlight reels for the live broadcast of Pioneer League Baseball while supervising camera operators and production staff. Demonstrated extensive knowledge of broadcast operations and live TV production, contributing to the seamless execution of broadcasts and ensuring high-quality viewer experiences.