Georgia O'Farrell Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon, United States

Portland, Oregon Metropolitan Area

• Research and analyze the digital customer journey to understand current challenges and opportunities. • Competitive research and gap analysis with the goal of understanding and improving customer engagement, automating marketing communication, and making recommendations to increase product sales.• Present research and analysis to stakeholders to partner in identifying goals and planning the customer success strategy.• Collaborate with team members to produce easily understandable documentation for external stakeholders; submitted 73 grants and secured $416,000 in funding.

San Diego, California, United States

• Developed fundraising plans to determine strategic KPI success based on previous annual goals and executed fundraising initiatives helping SDHC exceed a fundraising goal of $1,300,000. • Drove product and services adoption, utilization, retention, and renewals through strategic customer success planning and creating web-based and print content. • Compiled information and created internal user manuals, improving adoption of Salesforce by 20%; regularly monitored and updated achievements and goals in Salesforce.• Managed a portfolio of 150 individual, foundation and corporate funders; increased monthly engagement and customer value by 40% through customer-centric strategic initiatives.• Worked with stakeholders and across departments to align strategic customer success roadmap, communications and marketing initiatives.

Greater Atlanta Area

• Established critical fundraising milestones and KPIs with stakeholders and department managers to plan measurable strategy for quarterly and annual success metrics. • Oversaw all special event fundraising initiatives while organizing a peer-to-peer fundraiser for over 200 executive participants/7 corporate sponsors and a formal gala for 600 guests.• Consulted with internal and external stakeholders to ensure customer needs and KPIs were met.• Increased end-user satisfaction by 25%, providing quality documentation and technical advice, in both 1:1 and group settings, to customers using cloud-based fundraising and event platforms.• Reported on success metrics through software platforms used to track performance and analyze best practices, campaign success strategies, and social media shares. • Contributed to CHGA’s sales-related KPIs, successfully raising over $3 million while serving in this role.

Greater Atlanta Area

• Promoted as organization’s first Volunteer Manager; led all volunteer engagement, coordinating over 2,000 volunteers annually.• Determined individual and group volunteer placements using consultative communication. • Delivered training and supplied clear information to help internal teams troubleshoot customer challenges and optimally drive resolution.

Atlanta, Ga

• Led customer-facing presentations and engagements at corporate events, non-profit fairs, schools, and other public events.• Recruited, trained and scheduled individual volunteers and organized corporate volunteer events. • Updated standard operating procedures (SOPs) to provide centralized documentation for CHGA’s volunteer program. • Analyzed technical systems to develop high-performing customer solutions.

Northeast Georgia

• Coordinated with volunteers, school administration, teachers, local chefs, & farmers to successfully provide local/nutritious food to kids & incorporate food education into the classroom.• Responsible for writing blog post articles & dispersing a monthly newsletter. Blog Link: https://northeastgafarm2school.wordpress.com

San Luis Obispo, California

• Initiated a sustainable program for incarcerated men & women at the San Luis Obispo County Jail to find well-being through gardening. • Project was featured in a Cal Poly “Learn by Doing” video & the Center for Sustainability newsletter through Cal Poly’s Agriculture Department. • The Garden Project was established through non-profit organization, Restorative Partners, and it is still in operation.

Bachelor Of Arts (Ba), Sociology

French Language

Education record