Leading a team of content producers to improve the digital experience for members. Developing content that makes it easy and delightful to engage with the RAA website and app.

Key Role Achievements:• Developed above and below the line campaigns which exceeded targets and set new benchmarks.• Created content that consistently ranked as the most engaging across organisation's digital platforms, with a particular focus on local businesses and community.Responsibilities:• Develop and implement integrated marketing and communication plans utilising digital and print ads, social media, direct mail, EDMs, radio and partner networks.• Lead the content creation for the Adelaide Living website and podcast• Collate and analyse campaign data to develop reports with key learnings and actionable recommendations.• Build and optimise targeted digital advertising on platforms including Google Ads, Facebook Ad Network and Youtube.• Build and edit webpages using CMS and HTML, with consideration to SEO.• Direct and work closely with external media partners, web developers, distribution companies, event partners, printers and suppliers to deliver positive outcomes for the organisation.• Brief graphic designers, source quotations and specify printing requirements.• Create engaging content and copy for printed collateral, social media, digital and print articles and partner material. Research trends to optimise organic search results.• Film and edit video, photograph and host filmed interviews.• Share the stories and strengths of the organisation and community to raise the profile of Adelaide and the City of Adelaide.• Ensure consistency in brand and content in line with style guides, with a goal to build Adelaide’s reputation and the City of Adelaide brand.

Key Role Achievements:• Managed an effective marketing team to plan, design and deliver innovative marketing campaigns for programs and sell-out events.• Increased advertising revenue by 600% between 2016 and 2018.• Coordinated the rebuild and complete rewrite of the organisation’s website (10 years since last update), 150+ webpages.• Established monthly key messages and briefing material to ensure consistency across the organisation’s six locations and for the 50+ staff and board members.Responsibilities:• Manage the marketing team comprised of a Marketing Officer and Graphic Designer.• Develop and deliver the strategic marketing and communications plan with consideration to the academic calendar and the university’s marketing activities.• Manage the annual marketing budget and operate within project specific budgets.• Generate advertising revenue through sales of print and digital advertising.• Coordinate design and production of printed collateral including orders up to $30K.• Manage and maintain the organisation’s digital channels- website, smartphone app,EDM, social media.• Manage the brand and provide creative direction for production of design and copy.• Marketing campaign development and management: Eight programs and services including academic advocacy and grants programs. 20+ events including ticketed events and workshops.• Collate and analyse campaign data to develop reports with key learnings and actionable recommendations to be implemented organisation-wide. Data collection and analysis for annual brand awareness report.• Conceptualise and deliver successful programs and initiatives, notably: Sexual Health Awareness Campaign in collaboration with SHINE SA. Student Art Program, continuing now into its sixth year.• Recruit, train and provide ongoing support to annual student magazine team (Verse Magazine).

Key Role Achievement:• Developed and implemented marketing plan for successful human rights SALAexhibition. Gained media attention from multiple sources including ABC News Online.Responsibilities:• Developed and implemented social media strategy and plan.• Coordinate marketing activities and delegate tasks to volunteers.• Graphic design, printing and distribution of campaign materials.• Conceptualise ways to use art to raise awareness of human rights issues.

• Business identity design• Packaging design• Collateral design• Signage and promotional item design