Georgina Wright Email & Phone Number

United Kingdom

Global marketing lead driving brand awareness and evidence amplification of AI-powered lung cancer care continuum.

United Kingdom

Appointed as first UK/EU Marketing Director to propel GTM brand awareness of global series-C scale-up innovator of medical imaging AI. Led at pace with ‘sleeves rolled up’ driving marketing to support UK/EU business development, product and customer success teams, at same time as developing strategic brand messaging and themes. Steered team of content writers, social media, PR, creatives and marketing execs / managers across geographies and time zones to pump out engaging and informative content assets, newsletters and events to generate leads, encourage partnerships and close sales. Led in-house PR efforts gaining substantial national and trade results and activity dovetailing to PA, government / policy lobbying. Ongoing evaluation of success reported upwards to leadership and investors.

Strategy Director executing digital health marketing communications campaigns across UK and EMEA for global med-tech brands including Siemens Healthcare, GE HealthCare and Canon Medical. Content creator of science, clinical and C-level content amplifying clinical, operational and financial benefit-led messages from healthcare key opinion leaders for marketing, PR, social and sales acceleration campaigns. Comms specialist across clinical specialties and medical imaging modalities (CT, MRI, US, IR, Mammo) for radiology, oncology, neurology, aesthetic medicine, obs/gynae, sports medicine, surgery / theatres and high dependency care. Healthcare CSR/ ESG activation experienced, generating bespoke materials and message strategies on carbon reduction, sustainability, social responsibility, education / training and diversity.

Led agency growth to deliver award winning PR, content marketing and social media campaigns for medical technology & digital health clients. Responsible for the retention and growth of client roster, new business generation, creative partner network and development of PR campaign team.Success of Siemens Healthcare PR campaign and leadership led to Media Safari supporting four Siemens Plc divisions over 9 years and gaining place on Northern Europe PR Services Procurement Framework.Secured place on GE Healthcare EMEA and North America Procurement Roster and led Media Safari service delivery team on sales enablement and content marketing in radiology IT, theatre management, critical care/ICU and digital pathology.

Co-founder of award winning technology marketing consultancy specialising in med-tech campaigns. PR campaign lead for Siemens Healthcare & Siemens Healthcare Diagnostics (2007-2016). Worked closely with Siemens in-house marketing as ‘extension of the team’. Liaised with CT, MRI, ultrasound, mammography & PET/CT sales, product and management teams to deliver a continuously evaluated PR campaign in the areas of radiology imaging services. Also delivered customer reference, internal communications and trade media relations in the areas of haematology, infectious diseases, immunoassay, point-of-care urinalysis and laboratory automation for diagnostics division. Created and delivered Gold CIPR PRide award winning trade audiology and consumer hearing health campaign for Siemens Hearing Instruments (2008-12). Other healthcare clients include Xograph Healthcare (2002-2007), Asteral (2005-2007) & OttoBock Healthcare (2010-2015). B2B IT PR across utility, retail and public sector industries for Siemens IT Solutions and Services (2010-2011), The Live Group (2007-2010) and Answer Mobile Apps (2011-2012).

London, United Kingdom

London, United Kingdom

Bracknell