Gerardo Silva Email & Phone Number

Toronto, Ontario, Canada

Buenos Aires, Argentina

Work alongside large performance and branding-based customers to help them achieve their marketing objectives and KPIs with the development, execution and analysis of complex, full-funnel paid media campaigns. The portafolios I’ve managed include flagship companies in the following industries: finance, fintech, government, CPG, tech & telecom, and affiliate marketing.Maintain constant communication with key customer and agency stakeholders to pitch and create paid media initiatives… Show more Work alongside large performance and branding-based customers to help them achieve their marketing objectives and KPIs with the development, execution and analysis of complex, full-funnel paid media campaigns. The portafolios I’ve managed include flagship companies in the following industries: finance, fintech, government, CPG, tech & telecom, and affiliate marketing.Maintain constant communication with key customer and agency stakeholders to pitch and create paid media initiatives (both always-on and seasonal) based on Google’s wide range of networks and tools (Search, Display, Discovery, Video, App Campaigns, Analytics, Firebase, etc).Drive industry best practices and innovation on the customers’ marketing strategies with the support experiments (A/B testing), reporting dashboards, and collaboration with specialized internal teams, among others.Develop and maintain an in-depth, high-level understanding of the customers' core business objectives, challenges, business position relative to the industry, market trends and their competitors. Show less

Buenos Aires, Argentina

Creation, optimization, and troubleshooting of programmatic deals on a continuous basis keeping in line with client specific KPIs (CTR, Viewability, In-demo, etc.) maintaining a 40% revenue margin.Fluent and efficient communication with diverse US-based clients (Amnet, Cadreon, Xaxis, Mindshare, Starcom, PHD Media, etc.) about ongoing negotiations, possible business opportunities, and issues that might be impacting the performance of a deal. Average response time to clients was reduced… Show more Creation, optimization, and troubleshooting of programmatic deals on a continuous basis keeping in line with client specific KPIs (CTR, Viewability, In-demo, etc.) maintaining a 40% revenue margin.Fluent and efficient communication with diverse US-based clients (Amnet, Cadreon, Xaxis, Mindshare, Starcom, PHD Media, etc.) about ongoing negotiations, possible business opportunities, and issues that might be impacting the performance of a deal. Average response time to clients was reduced by 63%, from 2 hours down to 45 minutes.Ongoing optimization of the Open Marketplace bidding rules (Google Ad Manager & PubMatic), maintaining a revenue margin of at least 25%Creation of In-House PMP deals to increase the overall network’s fill rate, reaching a 15% average increase in fill rate during Q4 17.Work in tandem with the US National Sales team. This entails weekly 1 on 1 calls, programmatic offer trainings and frequent deal performance reports.Creation of reports, forecasts, and analysis on a weekly and monthly basis detailing all of the company’s programmatic activities (Google Ad Manager, PubMatic, Triton, Nativo, etc). Said reports include KPIs such as revenue, costs, margins, eCPMs, fill rates, among others. Show less

Buenos Aires, Argentina

Creation and management of ad campaigns on Facebook Business Manager, Google AdWords, and Bing Ads.Planning, researching and copywriting of downloadable content offers (eBooks, infographics, buyer’s guides, blog posts) for clients operating in a wide range of industries. Planning and implementation of monthly content strategies.Management and coordination of copywriting and design teams.Account management. Manage the communications, interactions, and negotiations… Show more Creation and management of ad campaigns on Facebook Business Manager, Google AdWords, and Bing Ads.Planning, researching and copywriting of downloadable content offers (eBooks, infographics, buyer’s guides, blog posts) for clients operating in a wide range of industries. Planning and implementation of monthly content strategies.Management and coordination of copywriting and design teams.Account management. Manage the communications, interactions, and negotiations with a variety of clients.Community Management (Facebook, Twitter, Instagram, Google+, and LinkedIn).Management of HubSpot accounts: campaign creation, content offer downloads, landing pages, email marketing campaigns, social media programming, and workflows.A/B testing implementation and data recollection for ads and landing pages. Show less

Caracas, Venezuela

Provide support to marketing managers in the planning, organization, and execution of marketing activities and events for a number of different product portfolios.Communication analysis of Zyvox and Vorcum brands.Creation of market behaviour reports. Said reports included Pfizer’s current performance at the time along with its competitors performance (market share, growth, CAGR, etc).Help plan, organize, and fulfill internal marketing related events. Assist with… Show more Provide support to marketing managers in the planning, organization, and execution of marketing activities and events for a number of different product portfolios.Communication analysis of Zyvox and Vorcum brands.Creation of market behaviour reports. Said reports included Pfizer’s current performance at the time along with its competitors performance (market share, growth, CAGR, etc).Help plan, organize, and fulfill internal marketing related events. Assist with the creation of logos, presentations, and internal communication pieces.Received a multichannel marketing and digital storytelling course.Establish contact with health care professionals and public health institutions’ stakeholders in order promote Pfizer’s continuous medical education services. Show less

Diploma, Marketing

Bachelor'S Degree, Business Management

Diploma, Business Management, Graduated With Honors