Gerald Codina Email & Phone Number

Austin, Texas Metropolitan Area

• Manage premium micro-greens from sowing to harvest for high-end to fast-casual service industry clients• Model business practices on lean startup principles• Design small-scale experiments and collect rigorous crop data; optimum production for existing products and viable requirements for new products• Document and visualize sowing, harvesting, and cleaning practices and then devise new processes for optimal production• Research and participate in business development; pitch services - Compile competitive analysis - Conduct business, market, and product research• Create custom tool for forecasting and planning

Austin, Texas Metropolitan Area

• Develop research plans and drive empathy by conducting deep dives into user needs with active listening, contextual inquiry, or shadow;• Build consensus around understanding front and back of the house services, customers, and systems. Engage internal and external teams to cooperate in the design process. – Get everyone to form connections around the research data visually; Utilize stories, affinity diagrams, concept maps, journey maps, or service blueprints – Leverage Miro boards to facilitate, co-create, develop themes and insights, reveal processes with peers and stakeholders – Reframe complex problems and user stories into opportunities, strategies, and criteria• Devise iterative mock-ups, role-play scenarios, and prototypes for testing and usability reports• Translate feedback and constraints into ultimately satisfying design solutions• Leverage Miro, Trello, Slack, Basecamp, and Gantt charts for project management

Austin, Texas, United States

Led and coordinated multidisciplinary teams to create world-class cohesive promotional and event assets for the company's annual global conference event. Collaborated with web and UX teams to provide guidance, feedback, and additional research support. Under my leadership, my team delivered materials ahead or on schedule with great satisfaction. Other NIWeek creative directors have not matched my contributions before or since.• identified and eliminated critical collaboration bottlenecks greatly improving efficiency and autonomy• designed and implement new modular asset sharing strategies which reduced dependencies, timely revision work and yet increased creative autonomy.• introduced new infrastructure, principles, and strategies freeing up resources to add help to the collective effort.

Austin, Texas, United States

Led a team of visual designers to produce cohesive corporate marketing collateral collectively. My focus on good team/client collaboration led me to incorporate new design alignment methodologies into the team's process.• the go-to person within the department for meeting with managers and SMEs; listening to complex challenges and trends in the engineering, technology, and scientific fields and then sharing with colleagues or translating into easy to digest diagrams or maps.• Conducted various collaborative facilitations for research, alignment, planning, feedback, consensus building, current-ideal state, ideation, reframing, refining messaging and diagram/visualization.• Collaborated with web and UX team (provided assets, feedback, critiques, and additional support) - Additional support: conduct tests and surveys - Experience with wire flows, card sort exercise, user reports

Austin, Texas, United States

Designed a wide spectrum of print and digital collateral. I met directly with clients and managed multiple projects from kickoff to delivery. I implemented new collaborative principles, strategies and methods which raised my stake in the process, and elevated the value of our design deliverables and client relationships.

Austin, Texas Metropolitan Area

Introduce and teach Adobe Illustrator vector-based visualization skills, techniques, and workflowfundamentals.• Co-develop curriculum• Organize lectures and hands-on workshops• Provide feedback on assignments• Evaluate student needs and performance• Facilitate critiques of class assignments and presentations to build critical thinking

San Marcos, Texas, United States

Introduce and teach typography fundamentals; history, principles, and evaluation skills.• Organize lectures and hands-on workshops• Provide feedback on assignments• Evaluate student needs and performance• Facilitate critiques of class assignments and presentations to build critical thinking

Austin, Texas Metropolitan Area

Created concept and design for a full spectrum of corporate marketing collateral, guided interns, and collaborated with writers, account managers. and photographers. Clients ranged from Fortune 500 companies, corporations, and local businesses.• Creative Garage: Nov 2000 to May 2003• KTD (Kelley Toombs Design): Apr 1998 to Oct 2000• Design Island Inc.: Jun 1995 to Mar 1998

Bfa, Communication Design

Experience Design

Courses emphasized human-centered design skills, critical and analytical thinking, design thinking, social entrepreneurship, contextual.

Communication Design, Art

Art