I am a UX designer with a drive for crafting improved experiences for both customers and co-designers. I have been privileged to work with executives and leaders from Fortune 500 companies to small companies in the last 10 years. You can quickly scan career highlights and themes throughout my resume and case studies of my design work.I have created value by introducing new methods, new workflows, and removing barriers for my team, department, and company. I achieved some accomplishments through improvised, iterative design methods; others were by methodologies I learned through UX and human-centered design courses, conferences, and workshops. Some well-known groups that conducted these instructional events were:• the Stanford d.school via Coursera• IDEO U• Neilsen Norman Group• Austin Center for Design (AC4D)• Google Creative Lab• SXSW• An Event Apart• Austin Design Week• Austin Community College. Learn more about some of these stories in the four case studies I have to view the feature section below.
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Operations Manager And Service DesignerNative Roots Farm Jan 2019 - PresentAustin, Texas Metropolitan Area• Manage premium micro-greens from sowing to harvest for high-end to fast-casual service industry clients• Model business practices on lean startup principles• Design small-scale experiments and collect rigorous crop data; optimum production for existing products and viable requirements for new products• Document and visualize sowing, harvesting, and cleaning practices and then devise new processes for optimal production• Research and participate in business development; pitch services - Compile competitive analysis - Conduct business, market, and product research• Create custom tool for forecasting and planning
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Experience DesignerCodina Design Aug 2018 - PresentAustin, Texas Metropolitan Area• Develop research plans and drive empathy by conducting deep dives into user needs with active listening, contextual inquiry, or shadow;• Build consensus around understanding front and back of the house services, customers, and systems. Engage internal and external teams to cooperate in the design process. – Get everyone to form connections around the research data visually; Utilize stories, affinity diagrams, concept maps, journey maps, or service blueprints – Leverage Miro boards to facilitate, co-create, develop themes and insights, reveal processes with peers and stakeholders – Reframe complex problems and user stories into opportunities, strategies, and criteria• Devise iterative mock-ups, role-play scenarios, and prototypes for testing and usability reports• Translate feedback and constraints into ultimately satisfying design solutions• Leverage Miro, Trello, Slack, Basecamp, and Gantt charts for project management
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Creative LeadNational Instruments Aug 2015 - Oct 2018Austin, Texas, United StatesLed and coordinated multidisciplinary teams to create world-class cohesive promotional and event assets for the company's annual global conference event. Collaborated with web and UX teams to provide guidance, feedback, and additional research support. Under my leadership, my team delivered materials ahead or on schedule with great satisfaction. Other NIWeek creative directors have not matched my contributions before or since.• identified and eliminated critical collaboration bottlenecks greatly improving efficiency and autonomy• designed and implement new modular asset sharing strategies which reduced dependencies, timely revision work and yet increased creative autonomy.• introduced new infrastructure, principles, and strategies freeing up resources to add help to the collective effort. -
Visual Design Team LeadNi (National Instruments) Mar 2012 - Oct 2018Austin, Texas, United StatesLed a team of visual designers to produce cohesive corporate marketing collateral collectively. My focus on good team/client collaboration led me to incorporate new design alignment methodologies into the team's process.• the go-to person within the department for meeting with managers and SMEs; listening to complex challenges and trends in the engineering, technology, and scientific fields and then sharing with colleagues or translating into easy to digest diagrams or maps.• Conducted various collaborative facilitations for research, alignment, planning, feedback, consensus building, current-ideal state, ideation, reframing, refining messaging and diagram/visualization.• Collaborated with web and UX team (provided assets, feedback, critiques, and additional support) - Additional support: conduct tests and surveys - Experience with wire flows, card sort exercise, user reports
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Sr. Visual DesignerNi (National Instruments) Aug 2005 - Mar 2012Austin, Texas, United StatesDesigned a wide spectrum of print and digital collateral. I met directly with clients and managed multiple projects from kickoff to delivery. I implemented new collaborative principles, strategies and methods which raised my stake in the process, and elevated the value of our design deliverables and client relationships.
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Adjunct InstructorAustin Community College May 2005 - Aug 2005Austin, Texas Metropolitan AreaIntroduce and teach Adobe Illustrator vector-based visualization skills, techniques, and workflowfundamentals.• Co-develop curriculum• Organize lectures and hands-on workshops• Provide feedback on assignments• Evaluate student needs and performance• Facilitate critiques of class assignments and presentations to build critical thinking -
Adjunct InstructorTexas State University Aug 2003 - May 2004San Marcos, Texas, United StatesIntroduce and teach typography fundamentals; history, principles, and evaluation skills.• Organize lectures and hands-on workshops• Provide feedback on assignments• Evaluate student needs and performance• Facilitate critiques of class assignments and presentations to build critical thinking -
Visual DesignerVariety Of Design Firms Nov 2000 - May 2003Austin, Texas Metropolitan AreaCreated concept and design for a full spectrum of corporate marketing collateral, guided interns, and collaborated with writers, account managers. and photographers. Clients ranged from Fortune 500 companies, corporations, and local businesses.• Creative Garage: Nov 2000 to May 2003• KTD (Kelley Toombs Design): Apr 1998 to Oct 2000• Design Island Inc.: Jun 1995 to Mar 1998
Gerald Codina Education Details
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Communication Design
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Experience Design -
Communication Design, Art -
Alvin Community CollegeArt
Frequently Asked Questions about Gerald Codina
What company does Gerald Codina work for?
Gerald Codina works for Native Roots Farm
What is Gerald Codina's role at the current company?
Gerald Codina's current role is Experience Designer.
What schools did Gerald Codina attend?
Gerald Codina attended Texas State University-San Marcos, Austin Center For Design, San Jacinto College, Alvin Community College.
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