Gerald Adler Email and Phone Number
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Digital Marketing Executive, Top AccountsSoutheast U.S. Region for Gannett. Based in Knoxville at the News Sentinel. Previously Senior Digital Advertising Specialist for Key and National Accounts at Gannett - Knoxville News Sentinel. I help increase company online revenue by working with and coaching managers & senior account executives to exceed the advertising goals of our agency, national, and key clients. We do this by not only understanding our clients' needs, goals, and metrics, but also those of our clients' customers...and attributing success tactics. Strengths include strategic business development, consultative sales, relationship development, contract negotiation, custom campaign development - including programmatic and RTB, campaign analytics, attribution, retention and growth, and increasing market share. I am passionate about online marketing and advertising - as well as working with teams to exceed the goals of our company and clients. Primary skill sets include generating revenue to exceed goals, developing a sense of esprit de corps, identifying current campaign needs and evolving goals, audience-targeting objectives, performance and success metrics, measurements, and developing strategic plans to enhance campaign success. I apply the same principle to corporate growth. I foster the team concept, innovation, and being a corporate ambassador.Marketing Specialties: * Interactive advertising - Search Engine Marketing (SEM), including organic SEO and PPC (certified as Google AdWords Qualified) - digital media advertising, marketing, and public relations - audience targeting including banner, native, video, audio/radio, email, social media - Programmatic and Real Time Bidding (RTB)* Business development* B2B and B2C digital advertising Former Member, Board of Directors - American Advertising Federation, Knoxville Chapter
Gannett | Usa Today Network
View- Website:
- gannett.com
- Employees:
- 6706
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Digital Marketing Leader, Eastern U.S. RegionGannett | Usa Today Network Jul 2018 - Present
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Senior Digital Advertising Specialist - Key And National AccountsGannett | Knoxville News Sentinel Feb 2007 - Jul 2018Senior Digital Advertising Specialist - Key and National Accounts4/2010 to 7/2018* Lead the Key and National Accounts teams' advertising efforts (comprised of Agency & Major, as well as National, Accounts). * Consult with clients and colleagues regarding best advertising practices (including creative, media, and diagnostic/ROI information).* Work with and coach talented managers and senior advertising executives/media consultants to enhance campaign retention and growth.* Monitor team activities, progress, and advertising revenue achievement.Digital Media Advertising Specialist10/2008 - 4/2010* Lead the National and Major Accounts team's digital media advertising sales efforts. * Work with and coach managers and senior advertising executives/media consultants to enhance digital media advertising efforts and sales.* Monitor team members' activities, progress, and interactive advertising revenue achievement.Digital Media Advertising Executive2/2007 - 10/2008* Interactive advertising sales to national, regional and local advertising agencies as well as national and major corporate clients.* Yahoo! consortium/Scripps-KnoxNews.com audience-based advertising sales.* Position funded via Scripps Entreprenuerial Fund for Knoxville News Sentinel. Top ranking amongst national achievers. * Appointed to the Knoxville News Sentinel "Advertising Sales Process" transformation planning committee.* Scripps/Knoxville News Sentinel Light Keeper Award winner (multiple).
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PrincipalMethodsmart Media, Inc. Feb 2002 - 2008Co-Founded online marketing and advertising company. * Directed interactive marketing & advertising sales efforts, * Strategic planning, * Hiring of staff, contractors and vendors,
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Territory Sales ManagerNetaccess, Inc. Jun 1996 - Feb 2002Mid-Atlantic/South's largest privately-help internet service provider.* Managed east Tennessee regional sales, * Hired and supervised staff * Marketing and advertising responsibilities, including internet, print, TV and radio advertising campaigns* Managed regional office and operations in Knoxville, TN
Gerald Adler Skills
Gerald Adler Education Details
Frequently Asked Questions about Gerald Adler
What company does Gerald Adler work for?
Gerald Adler works for Gannett | Usa Today Network
What is Gerald Adler's role at the current company?
Gerald Adler's current role is Digital advertising strategy and sales leader with Gannett | USA TODAY NETWORK.
What is Gerald Adler's email address?
Gerald Adler's email address is ad****@****ews.com
What is Gerald Adler's direct phone number?
Gerald Adler's direct phone number is +186559*****
What schools did Gerald Adler attend?
Gerald Adler attended University Of Tennessee-Knoxville.
What skills is Gerald Adler known for?
Gerald Adler has skills like Digital Media, Sem, Online Advertising, Advertising Sales, Advertising, Seo, Interactive Marketing, Online Marketing, Social Media Marketing, Ppc, Media Planning, Social Media.
Who are Gerald Adler's colleagues?
Gerald Adler's colleagues are Obits Arn, Juan Aguas, Sandra Luther, Jude Greene, Mohammed Shabab, Dave Marquis, Emily N. Hubbard-Hines.
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