Gerald Adler Email & Phone Number

Digital Marketing Executive, Top AccountsSoutheast U.S. Region for Gannett. Based in Knoxville at the News Sentinel. Previously Senior Digital Advertising Specialist for Key and National Accounts at Gannett - Knoxville News Sentinel. I help increase company online revenue by working with and coaching managers & senior account executives to exceed the advertising goals of our agency, national, and key clients. We do this by not only understanding our clients' needs, goals, and metrics, but also those of our clients' customers...and attributing success tactics. Strengths include strategic business development, consultative sales, relationship development, contract negotiation, custom campaign development - including programmatic and RTB, campaign analytics, attribution, retention and growth, and increasing market share. I am passionate about online marketing and advertising - as well as working with teams to exceed the goals of our company and clients. Primary skill sets include generating revenue to exceed goals, developing a sense of esprit de corps, identifying current campaign needs and evolving goals, audience-targeting objectives, performance and success metrics, measurements, and developing strategic plans to enhance campaign success. I apply the same principle to corporate growth. I foster the team concept, innovation, and being a corporate ambassador.Marketing Specialties: * Interactive advertising - Search Engine Marketing (SEM), including organic SEO and PPC (certified as Google AdWords Qualified) - digital media advertising, marketing, and public relations - audience targeting including banner, native, video, audio/radio, email, social media - Programmatic and Real Time Bidding (RTB)* Business development* B2B and B2C digital advertising Former Member, Board of Directors - American Advertising Federation, Knoxville Chapter

Listed skills include Digital Media, Sem, Online Advertising, Advertising Sales, and 45 others.

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  University Of Tennessee-Knoxville

  Ba